Article
Push Notifications Meaning: How They Drive Engagement for Marketers
Marketers are constantly seeking ways to engage their audience and stay top-of-mind in today’s highly competitive landscape. One powerful tool in the digital marketing arsenal is push notifications. But what exactly does push notifications meaning entail, and how can marketers harness their full potential to drive engagement and boost conversions?
In this article, we’ll break down the meaning of push notifications, explore why they are so effective, and highlight strategies that can transform your marketing approach.
Struggling to Keep Customers Engaged
For many marketers, a common challenge is maintaining consistent engagement with customers after they leave a website or mobile app, which can be addressed by utilizing effective user engagement tools. Despite running paid ads, email campaigns, and social media promotions, users tend to get distracted, leaving businesses with lost traffic and missed opportunities for conversions.
Traditional channels like emails often go unopened, and social media algorithms limit your organic reach. In fact, data shows that up to 80% of emails are never opened, while users tend to scroll past most posts on social media. This creates a need for a more direct and reliable way to reach your audience, ensuring that your messages are seen and acted upon.
Without a tool to keep customers engaged, you may experience:
High bounce rates: Visitors leave after viewing only a few pages.
Cart abandonment: Potential buyers leave products in their cart without completing their purchase.
Low repeat visits: Customers may not return after their initial interaction with your brand.
What Are Push Notifications?
So, what is the meaning of push notifications? In essence, push notifications are short, clickable messages sent to a user’s device (mobile or desktop) through a web browser or mobile app. These messages pop up on the user's screen even when they are not actively browsing the site or using the app. Push notifications can include anything from new content alerts and personalized offers to reminders and time-sensitive promotions.
Push notifications provide an immediate and direct way to engage users. Unlike email marketing or social media, which rely on the user visiting their inbox or scrolling through their feed, push notifications are displayed front and center on the user’s device. This makes them an incredibly effective channel for grabbing attention at the right time.
How Push Notifications Work
Push notifications function by asking users for opt-in permission when they visit a website or download an app. Once a user agrees to receive notifications, the brand can send messages to their device at any time. These notifications are delivered to the user’s browser or mobile operating system, bypassing traditional communication channels like email or SMS.
For example:
Web push notifications are sent via browsers like Chrome, Safari, and Firefox. These can be delivered to both desktop and mobile devices without the need for an app.
App push notifications are sent through mobile apps, directly to the user’s device as long as the app has been installed.
Key Features of Push Notifications
Opt-In and Opt-Out Control: Users must opt-in to receive push notifications, giving them control over the content they want to engage with, similar to Braze's personalized marketing strategies. This ensures that you are reaching an audience that is already interested in your products or services, making push notifications less intrusive and more likely to result in engagement. On the other hand, users can also opt out if they no longer wish to receive notifications, helping maintain relevance and prevent over-saturation.
Real-Time Delivery: One of the most powerful aspects of push notifications is their ability to deliver messages in real time. Whether you're announcing a flash sale, promoting a new product, or sending a personalized reminder, push notifications allow you to reach your audience instantly—at the exact moment when your message is most likely to be effective. This is especially useful for time-sensitive campaigns or events.
Highly Visible: Unlike email or social media posts that can easily get lost in the noise, push notifications are highly visible. They appear directly on the user’s screen, ensuring that your message isn’t overlooked. Whether it’s on a locked smartphone or a minimized browser window, push notifications command attention by default.
Brief and Action-Oriented: Push notifications are designed to be short, concise, and actionable. Their limited character count forces marketers to get to the point, which is often more effective in driving clicks and conversions. Notifications that include a strong call to action (CTA) such as “Shop Now” or “Get 10% Off” make it easier for users to take immediate action.
Types of Push Notifications
Push notifications are versatile and can be customized to fit a variety of marketing goals. Here are some common types:
Transactional Notifications: These are triggered by a specific action taken by the user, such as order confirmations, shipping updates, or login alerts. For example, a notification might say, "Your order has been shipped! Track your package here."
Promotional Notifications: These push notifications are used to promote special offers, discounts, or time-sensitive sales. They create a sense of urgency and encourage users to take advantage of the offer. For instance, "Flash Sale! 20% off all items for the next 3 hours."
Re-engagement Notifications: Designed to bring users back to your site or app, these notifications target users who may have become inactive or abandoned their shopping cart. For example, "Forgot something? Your cart is waiting—complete your purchase today for 15% off!"
Content Notifications: If you’re regularly publishing content, push notifications can alert subscribers about new blog posts, videos, or articles. For example, "New on the blog: 5 Ways to Boost Your SEO Strategy. Read now!"
Behavioral-Based Notifications: These are personalized notifications sent based on the user’s browsing history, location, or previous interactions with your brand. For example, "New arrivals in your favorite category—check them out!"
Why Push Notifications Are Effective for Marketers
Push notifications have grown in popularity because of their ability to engage users in real time with highly relevant, targeted messages, alongside other tools to enhance customer retention. Some of the key reasons why push notifications are so effective for marketers include:
Higher Engagement Rates: Push notifications typically have click-through rates (CTR) of 7-15%, significantly higher than email’s average CTR of 1-2%. Because they are visible and direct, push notifications are more likely to catch the user’s attention and prompt immediate action, especially when following best practices for mobile engagement.
User Preferences and Personalization: Push notifications can be tailored to individual user preferences and behaviors. By analyzing user data—such as past purchases, viewed products, or even geographic location—marketers can send personalized messages that feel relevant and valuable. This level of personalization drives higher engagement and conversion rates.
Minimal User Effort: Unlike email, which requires users to open their inbox, find the message, and click through, push notifications remove friction. With a single click on the notification, users are directed straight to your website or app, making it easier to engage with your brand and take action.
Cost-Effective Channel: Push notifications are a low-cost marketing tool that can drive substantial returns, especially when compared to paid advertising channels like Google Ads or Facebook Ads. With minimal effort and cost, push notifications can help you re-engage users, recover abandoned carts, and increase your overall conversion rate.
How a Marketing Team Transformed Their Engagement with Push Notifications
To illustrate the power of push notifications, let’s look at a real-world example, which can be further enhanced by utilizing customer engagement platforms.
Imagine Maria, a marketing manager at a fast-growing online retail store. Her team struggled to re-engage customers who left their site without making a purchase. Despite sending email follow-ups, the open rates were low, and customers seemed to disappear after their first visit. Maria needed a more effective way to bring these customers back and keep them engaged.
She decided to implement web push notifications. By adding a simple opt-in prompt to the homepage, visitors could subscribe to receive push notifications from the store. Over the next few weeks, Maria sent personalized notifications to users who abandoned their carts, offering a limited-time discount. She also used push notifications to inform customers about flash sales and new product releases.
The results were striking:
A 20% increase in cart recoveries: Customers who abandoned their carts returned to complete their purchases after receiving notifications.
Higher return visits: Push notifications brought back 30% more visitors than email marketing alone.
Increased sales during promotions: Flash sale notifications boosted conversion rates by 40% during limited-time events.
Maria’s story demonstrates how push notifications can transform marketing strategies by improving engagement and driving sales.
How Push Notifications Drive Engagement and Sales
Let’s explore several ways that push notifications can help marketers boost customer engagement and increase conversions:
1. Improve Retention with Timely Updates
Push notifications are ideal for sending time-sensitive updates, such as sales, promotions, or limited-time offers, much like social media engagement tools that optimize customer interactions. Unlike email, which may go unread for hours or days, push notifications are delivered instantly, prompting users to take immediate action. By notifying users in real-time about exclusive deals or restocked items, you can keep customers engaged and encourage them to return to your site or app.
2. Recover Abandoned Carts
Cart abandonment is one of the most common issues faced by eCommerce businesses. Push notifications can help recover these lost sales by sending automated reminders to users who have left items in their shopping cart without completing their purchase, contributing to maximizing ROI through customer retention. A simple message like “Don’t forget your items! Complete your purchase now and enjoy 10% off” can nudge users back to finalize their transaction.
3. Increase Return Visits
Encouraging users to revisit your website or app can be challenging, but push notifications can make this easier. By sending relevant notifications, such as personalized product recommendations or content updates based on users’ preferences, you can entice users to return and explore more.
For example, if a customer browsed a specific category on your site, you can send a notification saying, “New arrivals in the category you love—check them out!”
4. Drive Conversions with Personalized Offers
Personalization is a key factor in driving higher engagement and conversions. Push notifications allow marketers to send tailored messages based on user behavior, interests, or location. This could be a notification highlighting new products similar to what they’ve purchased before or a location-based alert promoting a local in-store event or discount.
5. Boost App Engagement
For mobile app users, push notifications play a crucial role in increasing engagement. Sending regular updates, reminders, and notifications about in-app activities ensures that users remain active and engaged with your app. Whether it’s prompting users to check out new features or encouraging them to return to complete an action, push notifications help keep your app relevant.
How Unblocked Brands' Passport Solution Enhances Your Push Notification Strategy
If you’re ready to enhance your marketing strategy with push notifications, Unblocked Brands' Passport solution makes it easier than ever to get started.
Here’s why Passport is the perfect tool for marketers:
No Mobile App Required: Passport allows you to send push notifications without requiring users to download a dedicated app. Users can opt-in with just one click, making it easy to start engaging them right away.
Instant Setup: Set up push notifications in less than five minutes. The process is hassle-free, allowing you to quickly begin sending notifications to users based on their behavior and preferences.
Higher Engagement Rates: Passport’s push notifications are set to default on, ensuring that users stay connected to your brand. With higher CTRs than emails, push notifications provide a direct path to increased engagement and conversions.
Whether you’re re-engaging users who have left your site or promoting a time-sensitive offer, Passport ensures that your messages reach the right audience at the right time.
Start Leveraging Push Notifications for Better Engagement
Push notifications are a game-changer for marketers looking to improve engagement, increase conversions, and retain customers. Their direct, real-time nature makes them far more effective than traditional marketing channels like email, helping you cut through the noise and get your message across.
If you’re ready to implement push notifications and take your marketing strategy to the next level, sign up for a free trial of Unblocked Brands' Passport solution at unblockedbrands.com. Start sending targeted, high-impact push notifications today and watch your engagement soar. For additional support and resources, join our community for marketing insights.