Apr 30, 2025

Growth & Marketing

20 Plug-and-Play TikTok Scripts

Stop guessing what to post.

These 20 TikTok scripts are battle-tested to drive views, engagement, and followers — no matter your niche.

Each script is designed to be easy to customize, fast to shoot, and built for virality.

🛠️ How to Use These Scripts

  1. Pick a script based on your goal (growth, sales, engagement).

  2. Plug in your product, story, or twist.

  3. Shoot in under 15 minutes with a trending sound or your own voice.

Let's dive in 👇

1. "I Wish I Knew This Sooner"

Hook: "If I could go back in time, I'd tell myself THIS..."

  • Share a secret, hack, or lesson learned.

2. "Before vs. After"

Hook: "Life before [your product/service] vs after."

  • Show a raw transformation side-by-side.

3. "POV: Your First Day Using [Product]"

Hook: "POV: You finally started using [product] and your life’s chaotic but better."

  • Capture first impressions, wins, and fails.

4. "X Things I Wish Everyone Knew"

Hook: "5 things I wish I knew about [topic/product]."

  • Share quick, digestible tips.

5. "The Unexpected Problem"

Hook: "Nobody talks about this part of [industry/topic]."

  • Highlight a hidden struggle or common pain point.

6. "My [Family Member/Friend] Reacts"

Hook: "Made my [mom/boyfriend/best friend] try [product]. Here’s what happened."

  • Real reactions = real engagement.

7. "You vs. Me Before [Solution]"

Hook: "If you're still doing [bad habit], vs. me using [solution]."

  • Create a compelling contrast.

8. "X in Y Seconds" Challenge

Hook: "Explaining [topic] in under 15 seconds. Go."

  • Punchy, fast-paced delivery.

9. "Hot Take or Unpopular Opinion"

Hook: "Unpopular opinion: [your bold statement]."

  • Sparks debates and comments.

10. "Big Mistake I See"

Hook: "If you're doing THIS, you're doing it wrong..."

  • Call out common mistakes and offer fixes.

11. "Here's Why It's Different"

Hook: "Here's why [your brand/product] isn’t like the others."

  • Differentiate yourself quickly.

12. "What I Wish More People Knew"

Hook: "Nobody told me this about [topic]..."

  • Create exclusivity and insider vibes.

13. "POV: You Just Found [Brand/Product]"

Hook: "POV: Finding [solution] after struggling forever."

  • Highly relatable structure.

14. "Rapid Fire Advice"

Hook: "If you only listen to one thing I say today, let it be this..."

  • Deliver value in a blitz format.

15. "Testing [Trend/Hack] So You Don't Have To"

Hook: "I tried [trend/hack] for a week. Here's what actually happened."

  • Build authenticity and trust.

16. "Storytime: How I [Achieved X]"

Hook: "Let me tell you the quick story of how I [achieved result]."

  • Short, powerful storytelling.

17. "Tiny Decision → Huge Outcome"

Hook: "The tiny change that made a huge difference."

  • Inspirational or educational.

18. "Reacting to [Comment/DM/Trend]"

Hook: "You asked for it, so here it is..."

  • Leverage direct audience engagement.

19. "TikTok Made Me Buy It"

Hook: "TikTok made me do it... worth it?"

  • Blend curiosity and authenticity.

20. "Mini Tutorial or Demo"

Hook: "Here's how to [achieve a goal] in under 30 seconds."

  • Teach something fast.

🚀 Bonus: The Viral Script Formula

Every viral TikTok script includes at least 3 of these:

  • 🔥 Scroll-Stopping Hook

  • 🧠 Emotional Resonance (Relatable, Funny, Nostalgic)

  • ⏳ Curiosity or Tension

  • ♻️ Loop Potential (Designed to be rewatched)

Use that combo every time.