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Oct 10, 2024

Growth & Marketing

7 Strategies to Grow Your Business | Brian Tracy

Summary

Customer-Centric Approach
Focus on creating and keeping satisfied customers by actively listening to their needs and being involved in their buying experience, as the ultimate purpose of business is not profit but customer retention and referrals.
Business Owner's Role
Successful business owners should be hands-on and meticulous, personally attending to small tasks and demonstrating attention to detail, which gets noticed and sets the standard for the entire organization.
Competitive Advantage
Develop a unique selling proposition (USP) that gives your business a competitive edge, such as leveraging your location, product uniqueness, or exceptional staff, as customers often associate businesses with the people behind them.
Attitude and Mindset
Cultivate passion and optimism for your product/service and customers, always seeking the positive aspects in every situation and learning from setbacks, as enthusiasm is crucial in sales and business growth.
Long-Term Planning
Set long-term goals and create a comprehensive business plan, recognizing that owning a business is both challenging and rewarding, and success is measured by consistently hitting your target numbers while enjoying your work and product.

Timestamps

00:00 Dream big, ensure your product meets demand and is well-priced, and be hands-on to successfully grow your business.
00:46 Business owners must be hands-on, attentive to detail, and passionately optimistic to effectively engage customers and drive success.
01:24 Focus on creating and retaining satisfied customers by actively listening to their needs and enhancing their buying experience.
02:00 Differentiate your business with a unique selling proposition to gain a competitive advantage in a crowded market.
02:34 Focus on net profit, idealize your business vision, and strive for excellence to effectively grow your business.
03:14 Constantly strive for improvement, enjoy your work, hit your targets, and love your product and customers to achieve business success.
03:55 Set long-term goals and take immediate action to change your future in business.


Transcript

00:00 Seven strategies to grow your successful business dream big. There are no limits to how good you can become or how high you can rise except the limits you put on yourself Brian Tracy. What does it take to be successful in today's business world. To start you have to have a product that's wanted or needed and it has to be properly priced and that's just the beginning in order to have a successful business practice. These things if your business strategy is lacking in a particular area. It's time to fix it. These are 7 tips to grow your business first be hands-on and meticulous in order to grow your business.
00:46 The business owner needs to be there all the time and hands-on like a doctor. A business owner can never be afraid to do the small tasks. He or she should pitch in and straighten up boxes or pick up things. Small things do get noticed so attention to detail is very important. Second show. Your passion selling is a transfer of enthusiasm. Business owners need to show their enthusiasm for their product or service as well as for their customers. Besides showing passion business owners need to be optimistic in business.
01:24 There are all kinds of problems you have to look for the good in every situation and look for the lesson in everything that goes wrong third focus on the customer. The purpose of business is not to make a profit. It's to create and keep a customer you want them to come. The first time then come back again and finally bring their friends how you are doing is directly related to how many satisfied customers you have to increase customer satisfaction. You have to listen to your customers and be involved in their buying experience.
02:00 Fourth become more competitive unless you have an exclusive monopoly. Competition is everything and differentiation is the key to successful selling. You can't be a me-too company. You must have a competitive advantage. If you don't have one create one. It all comes down to your USP or unique selling proposition. This is what makes you better than your competitors. It can be your location your product but often it's you when customers think of a business.
02:34 They often think of the people who make up that business and especially the owner fifth mind the money in putting together a business strategy. Business owner should always focus on sales revenues and cash flow and to know every day how much money is being made focus on your net profit not your gross profit. This gives you a more realistic view of how the business is doing look to idealize your business think about what your perfect business would look like and then figure out what you need to do to create it next be the best business owners are always striving for excellence.
03:14 They want to be the best at what they do being the best is about being in constant motion. Working harder and faster being the best is also about wanting to learn more finally measure your success. Everyone defines success differently. This is the best measure of success you should enjoy what you do. That's the ultimate success. Next you should consistently hit your numbers. It shows that you know what you're doing. Lastly you should love your product or service and you should love your customers. If you do all these you can't help but be successful. All of these tips to growing a successful business are important.
03:55 Having your own business is challenging and rewarding it is important to plan and set your goals in the long term. Now we'd love to hear from you. So our question today is do you plan on starting a business. This year leave a comment below and we'll be sure to follow up with you thanks for watching and as brian says if you want to change your future take action and take action now. If you enjoyed this video and feel. It was valuable subscribe to my channel like this video and share this video with your friends don't forget to click the button on the screen for a free gift thanks again for watching.