Transcript

00:00 First into the shark tank is aaron kraus who believes his product will make everyday cleaning easier hi sharks. I'm aaron krause from philadelphia and I'm known as the daddy of the scrub daddy the cutest but most high-tech scrubbing tool in the world today. I'm seeking a 100 000 investment in exchange for 10 equity in the scrub daddy business. It's the greatest kitchen scrubbing tool. You ever used because scrub that it completely changes its texture by just adjusting your water temperature. Let me show you how that works here. I've got some hot water here. I've got some cold water when I immerse the scrub that is in the hot and cold water. A complete transformation occurs now to show you that I've got 10 pound weights here under the 10 pounds. It's soft and compressible and that's like a sponge that's for your general scrubbing applications but here check that out. It's hard and firm. That's going to be for heavy duty scrubbing applications. We burned on brown and gravy tomato sauce cheese and mustard onto a glass stove top and a stainless steel pan. I'm going to take the scrub dye and you're going to see. It's just going to attack right into that burned on nest scrubbing it right off and remember. I'm just using water. Here. There's no chemicals at all and it's going to cut right through that it won't scratch any of your surfaces but it will clean them beautifully. Now this grub dye is not really smiling anymore so I'm going to put him here in the warm water in just a couple seconds voila.He's back to bright fresh and clean every time sharks. That's not just another smiling face. You put it on your hand. You can get to the bottom and clean the sides in one move and that smiling mouth that cleans spoons knives forks. Spatulas even large serving spoons on both sides. At the same time. Sharks with your help scrub that I will be scrubbing and smiling in every kitchen in the world wow rub daddy.

01:59 I never witnessed a live infomercial that was fantastic that was incredible. Do you have samples I do where are you selling. This now thank you well. Currently we have it in five supermarkets in the philadelphia area. We also sell it on our website. I've been on qvc three times over about three months and how'd it go fantastic. They've invited me back over and over and every time I go on. They reorder 30 more than the last time. So scrub daddy is humming and what were your total sales. Qvc. Wholesale just north of 100 000. Only in four months.

02:35 Do you have a patent on this. I actually have a patent. I have two more pending. We have the trademark we have domain names okay erin. What do you need the hundred thousand dollars for what I want to do is set up an independent manufacturing facility with automated equipment. Why do you need to go into your own facility. The biggest problem is I'm on their time schedule are you saying that you could be making more revenue. If you're 24 7 making scrub daddies. The way qvc is going and we're just about to launch in a whole bunch of stores. We're going to need that capacity and I have 18 years experience running a manufacturing plant that runs 24 hours a day. I know exactly what I need to do to make this thing really efficient and I'm looking to get a strategic partner who can open this up into the retail stores. I'm only in five supermarkets. That's it. What's your cost the cost to make one's about a dollar what are you selling them for about two dollars and eighty cents. Wholesale wholesale.This needs to be in every supermarket drugstore walgreens. It's so expensive. Mrs. Slabinsky goes to the store and picks this off the shelf and says hey it's a piece of foam with a smiley face on it costs two cents to make in china that's what she's thinking. Because a brillo pad which is traditional product is what a 20 20 you're comparing it to the lowest end of the lowest end. You take it up to the highest end talk about the the ones like adobe pads or other pads out there. That are you know brand new daddy.

03:52 I I think you've done a great job today but I don't know if it's gonna work in retail. I don't. I don't buy into that vision just in the packaging. I just don't know if. I see the difference it doesn't sell on a shelf correct. But if you put it in display shippers which we've built these beautiful cardboard display shippers and it communicates the message to everybody end caps. You're gonna have to pay for those things. It's hard to get them even if you pay for them great job today. But I don't see the retail vision. I'm out I understand like the product. I think you're doing great things. You're doing it the exact right way. But when I hear qvc no disrespect to laurie. When the company's sales are completely dependent on qvc. That's a disaster waiting to happen. I've got 3 000 stores lined up right. Now. We're going to be in 3 000 stores. I understand but even okay put aside qvc. You're still a one product company right not for long. We've got scrub mommy. We've got scrub baby for doing baby bottles. I've got a holder that sits it on your sink and it's got drains in the legs. You don't understand who you're dealing with I am right. I'm not doubting the scrub market. I'm not doubting. You are these scrub daddy. But I'm not a scrub pimp. So. I'm out that hurts mark. I wanted to work with you.

05:14 So bad our qpc does over 8 billion in sales a year and I've done over 500 million. Yes you have and you rotate products in and out of there and once those products are out. They're out how about this deal a hundred thousand for fifty percent. Let's start the bidding there all right you're out you know. I'm somebody you can paint any picture and I think that lori is a vicious backstabbing shark that's all true but sometimes I love her as well because she is the qvc queen so. I'm offering 50 000 for 15. If you can raise the rest from lori and if she wants to do business with me well. Here's the thing so. I'm offering fifty thousand dollars for fifteen percent if you can raise the rest from lori and if she wants to do business with me well. Here's the thing you've heard me say before. I can tell instantly if it's a hero or a zero and I think what you've got. Here is a hero no offense demon. I don't need you you don't my offer is a hundred thousand dollars for 30 percent. I will get you into infomercial right away and I'm pretty confident that we could get this into all retail stores across the country within literally weeks. I'll tell you what I'll do for you. I'll give you a hundred thousand dollars.

07:23 We'll never agree on what percentage. I should get. I'm gonna change. The model completely you're gonna keep the whole company but I want to be your financier. I want you to give me 50 cents on every unit sold until I get 100k back. Then it drops to 10 cents in perpetuity. You just want to increase your cost of goods sold by 50 nothing right why give up 30 of your company just to sweeten the pot a little bit. I'm gonna give you 150 000 but 25 whoa what are you gonna do. I'm changing my offer actually a hundred thousand dollars. But for 25 the experience the connections everything that I have it will be successful. I am partnered with the best of them. Why give up any part of scrub daddy think of the relationship. You have with the sponge you're selling this thing out and it's gonna cry. It won't be happy anymore. I want the answer to one question all right do you think 25 of the equity in your company is worth more or less than 10 cents a unit in perpetuity and he's going to talk where is he going to take you it doesn't matter. It does matter because connections you keep 25 of this business which may sell 10 million of these and you keep it all for yourself but you're going to be keeping nothing because he doesn't know how to get out you haven't had any success. You're an idiot you don't know what to do. I know what to do exactly just did a half a billion dollar deal with walmart half a billion. But that is so. I think what products okay I i like to write a second letter.

09:20 You can speak and it's saying laurie go with kevin aaron. There are like children up here. It's awful let's recap yeah. Let's recap please 150 000 for 25 okay from damon kevin 100 000 for no percent and a tiny tithe of ten cents you keep all the equity. Lori is offering you a hundred thousand for twenty-five percent. I offered 150 last time whoa I didn't hear that 100 lori oh well. I changed my mind 150 000 for 25. I'll make you a millionaire within a year. So mine just went to 175. Whoa is up to 175 yeah. Mine just went to two whoa the good news is. I just made you an extra hundred thousand. I'm out. I wanted to stick it to her ouch wow. I'll drop the 50 cents down to 25 cents until the 100k is recovered and then go to 10 cents. Will. You go to five cents seven and a half is a deal aaron. You've got two offers on the table. What are you gonna do you have to make up your mind right. Now you don't see the benefit of having me as a partner. I never said that you need to tell me right now whether you're going with me or not or I'm out. I'm here for you. I think your deal is awesome um. The equity amount is is too much would you consider coming down to 20. You know what. I will. I'll go to 20. We got a deal got a deal right good way to go aaron.

11:29 Congratulations thanks look. I'm so excited you are dead to me and the sponge is dead. Thanks guys scrub daddy. You suck that is awesome got a deal glory. It's it's a dream come true. It's absolutely a dream come true. I don't care how much money you have. I'm so satisfied to know that you lost an extra hundred. I know you'll get me back gang buster huge hit in infomercial good deal lori. It's a great deal you.