Oct 13, 2024

The Pitch Deck

Bertello Pizza Oven Founders Throw Barbara's Deal Under The Bus | Shark Tank US | Shark Tank Global

Summary

Business Performance

Bertello has achieved remarkable sales, selling 640,000 units on Amazon in the past year, with 400,000 in just the last 3 months.

The company demonstrates strong financial management, having invested $90,000, borrowed $70,000, and repaid all debts within a year.

Product Features

Bertello's pizza oven offers versatile fuel options including propane, wood, charcoal, and pellets, with a patented design allowing simultaneous use of wood and gas.

The oven's efficiency is highlighted by its ability to preheat in just 5 minutes using propane, with the option to add wood for faster heat-up.

Business Challenges

Bertello's primary challenge has been keeping up with demand, often relying on current order revenues to fund subsequent production cycles.

Timestamps

00:00 Brello offers a versatile outdoor pizza oven that combines wood, gas, and charcoal for authentic Neapolitan-style pizza at home.

01:37 Founders demonstrate their pizza-making skills while humorously critiquing the process and each other during a Shark Tank pitch.

02:40 Bertello Pizza Oven combines wood and propane for faster cooking, has $640,000 in Amazon sales this year, and a 33% net margin with a $90,000 investment.

04:10 A licensed structural engineer and finance professional discusses the challenges of meeting demand while launching a new pizza oven despite existing competition.

05:13 Founders of Bertello Pizza Oven face skepticism from investors due to concerns about market competition and product fit.

06:37 Barbara questions the founders' energy level during their pitch for the Woodfired Pizza Oven, suggesting it feels forced and lacks authenticity.

07:36 Kevin's immediate support and belief in the entrepreneurs led them to choose his offer over Barbara's, despite receiving the same deal.

09:14 Barbara expresses frustration and disappointment, suggesting that the lack of energy in a pitch could lead to failure.

Transcript

00:00 Next up is an easier way to achieve authentic Italian flavor. Hi sharks. My name is Andy Burke. This is my brother Eric. We're seeking $120,000 in exchange for 10% of our company. Forell shars do you like a pizza sharks. You know what's even worse than what my grandfather Vinnie would think about my fake Italian accent. It's the quality of homebaked Pizza in a conventional oven I mean let's be honest. It's complete garbage now imagine baking authentic Neapolitan style. Wood fired pizza at over 900° in your own backyard introducing Brello. Wood fire and gas outdoor. Pizza of our oven has multiple fuel options. You can use the propane burner attachment or you can use wood kindling what that's not all sharks. You can also use lump charcoal what but wait there's more he can use wood pellets oh wow what and with our patent Pena design you can use wood with gas. At the same time what so Sharks next time someone asks you to take a bite out of a frozen pizza or a takeen baked. Pizza cooked in a home conventional oven forget about it oh so sharks let's do a deal capish oh.

01:37 My God are you are you going to do the pitch like that very good very good great bad theater. Very good bad theater wow oh yes and my chopped liver. Where's my pie we' like to invite you up. Kevin you C pizza with us oh my God are you cleaning up you going to make a pie is that the idea yes yes wow that's really good really good. See how I'm doing this out of the skill. A little bit more now. I want to put a little cheese on pepperon is great thank you very much. I'm going to do combination. Put some pepperoni down on here. All right. So you're going to want to shake it back and forth to get it moving don't worry. I'm skilled at this all right oh beautiful so how long am I waiting to take my pie out uh. You want to rotate it every 20 to 30 seconds. I already know that all right how many minutes per Pizza up to two Max. Ma. 2 minutes great for a party. I think I'm almost done right yeah. You could rotate it thank you you're burning it he should have rotated a little carbon with my pizza nothing wrong with that yeah.

02:40 Now that's what I'm talking about beautiful is that done matter of preference good. Job Kevin thank you. I'm taking this with me Robert's eaten his entire one nice it was so good. This is really good thank you very much really really really good is there anything on the market. Like this now we do have one competitor but they do not have the ability to use wood with gas at the same time and they don't have as many fuel options as us. What's the advantage of using wood and propane as opposed to just wood or just propane. So with the propane you can preheat the oven so you just heat the oven up 5 minutes before you're going to cook throw. Some wood in get the flame rolling. It's just faster yeah faster and easy is this allowed to be used indoor. I would not generally recommend using indoor it be similar to using a gas grill inside how much does it cost. It's 250. What's that's it.What does it cost you to make 84 landed wow what's your net margin so our our net is 33 so guys where are you selling it. How much have you sold. We're selling on Amazon this year. We've done 640,000 wow we've done 400,000 in the last 3 months good for you. So how much money have you guys invested have you taken any outside investors. Any debt we have probably $90,000 into it um. We borrowed $70,000 at the beginning of the year uh and just paid all of that back that's the inventory good for funded yeah for for inventory. Is it just the two of you alone in the business. Yes so 50/50 Partners 8020. What's the story you guys chefs yeah.

04:10 So. I'm actually a licensed structural engineer. I've been that makes sense I've been working in Manhattan for uh 10 years doing bridge design and Bridge inspection so I'd climb to the top of all the biggest Bridges around Manhattan climb to the top of them climb to the top verizo Queensboro Bridge Williamsburg Manhattan Bridge dang I'm in finance right out of college College I went down. I worked in the biggest open outcry trading pits since then moved back to Minnesota wife kids and work in financial services. So did you actually design this or did you have someone else do it with you. I did everything what's been the largest obstacle you've had to overcome um really is just uh keeping up with the the demand a nice FR. So we would have to wait um to get money from our current order to put money down for the next order. Why would you want to build your own pizza oven when there's at least five that I know exist what is the personal motivation to say forget the five that are already in the market. I'm going to go and try and get share with a new yeah. No I go for it.

05:13 I think big when I was 10 years old. I started building a treehouse and I made probably the biggest treehouse in the entire United States. You're an engineer like a Ewok village. Massive. I worked on it from age 10 until I was like 23 years old which discipline dedication that's being all in. And I look back at it now and I realize I have a certain quality. I'm just get super passionate about whatever I do and I'm I'm obsessed with it. Guys look what you've accomplished is great your. Margins are good you're selling through the challenge. Is you're still just a consumer product. It's just not a business. I just want to get attached to but I'm not that guy who like let's heat up the grill. You know and let's go build make some pizza in the backyard. So um. It's just not a fit for me so for those Reasons. I'm out no problem thank you. Mark congrats guys when you came out. I was really excited obviously. I love the pizza but I don't know I'm sitting here. I'm not excited about it for some reason. I don't know whether it's there's so much competition. I'm not seeing the connection between the Andy and Eric. Pizza show the oven and how are you going to go to mass market and for that reason I'm out. I think it's a beautifully designed oven. But I'll tell you what I can't get here. When you did your dog and pony show I mean we were like jumping in our seat and then you got hit with a pizza and then everything changed are you still recovering for that.

06:37 What what's happened your energy really went no really what's happened. I'd love you to address that because that's my main point of concern two sharks are out. Barbara may be interested in Eric and Andy's Woodfired Pizza Oven berell but she is concerned about their lack of energy. No really what's happening I'd love you to address that because that's my main point of concern oh yeah no I'm super energetic but um yeah absolutely even the way you said that wasn't energetic. I'm super energetic me talk like that's the boy. I'll talk like this I can talk like this no but now it feels like an act I know before it felt like you. Now it feels like an act. It's bad theater but what about that I mean I'm matching the the tone and energy of the room Barbara. What he's saying is you're putting him to sleep.

07:36 No. I mean I love. It's an odd thing because usually I buy into products that I'm not that crazy about the product and I love the entrepreneur yeah and I do very well with it. I've never been mistaken when I follow my heart on the entrepreneurs. But I I really I don't think I've ever been in a position where I love the produ. I live eat sleep and breathe this this piece of it. I uh work on this 7 days a week. 2 47 I happen I think it would do very well in retail. It doesn't take up a lot of space. The price point is good. It looks luxurious I'm absolutely open to that option. We've been the best an offer I'll give you $120,000 but I need 25% could you do. I also have an offer I'd get behind this as Chef wonderful and sell a lot of it because I'm an amazing chef. But I want more um. It's really. It's you Eric and a bunch of money required for invent and probably more optimization on digital that you've never done okay um. But I want 30%. If I get behind this the numbers will be up. Tfold would you do it for 25% yes well. We' love to take a deal. I don't believe it. I won't step in that but i' got to be don't congratulations. Guys thank you you like that woo. We got the same offer from Barbara and Kevin but we went with Kevin because he believed in us from the start and he made an offer right away.

09:14 Barbara wasn't sure Barbara you said to him. He had no energy hard to get a deal when you call somebody boring. Maybe well you're you're right about that but that proves that they didn't recover from that. I like I hope you lose all your money. I hope you lose your money why you being so mean Barb I'm being mean. Cuz. I'm annoyed that's why.