Oct 10, 2024
The Pitch Deck
Kevin Hart Swaps Partners On The Transformation Factory Deal
Summary
Business Strategy
Leverage culturally driven product appeal in the African-American community to drive rapid growth and expand market reach.
Maintain 35% profit margin and healthy cash flow by reinvesting profits into business expansion and marketing efforts.
Product Development
Focus on unique ingredients like sea moss gels containing 90% of essential minerals to differentiate in the health supplement market.
Marketing and Sales
Utilize targeted ads and SEO optimization to achieve 800% growth in short periods, as demonstrated from February to March.
Expansion Strategy
Seek strategic partnerships and investment to facilitate expansion into retail markets and accelerate business scaling.
Timestamps
00:00 Alexio Gibson pitches his health and wellness company, seeking $500,000 for 5% equity, sharing his inspiring journey from weighing over 500 pounds to achieving a healthier lifestyle.
00:36 Kevin Hart pitches Transformation Factory's CMOS gels and flavored shells, emphasizing their health benefits and organic ingredients.
02:16 After becoming obsessed with self-improvement, a contestant shares how their grandmother's health inspired a successful CMOS latte business, generating $3.5 million in sales within 11 months.
03:29 A business that started with 60 weekly orders skyrocketed to 3.5 million in sales, achieving 1.4 million in profit, and aims to establish a transformation factory for retail expansion.
04:22 The Transformation Factory's raw CMOS sells for $24.99 per eight-ounce bottle, with a production cost of $4.15, driven by cultural demand and FDA regulations.
05:24 Kevin Hart expresses interest in partnering with a health and wellness entrepreneur seeking guidance and support, while questioning the low equity offer and financial needs.
06:25 Kevin Hart and Barbara Corcoran propose a joint offer of $500,000 for 20% equity in The Transformation Factory, while another Shark counters with a $500,000 offer for 30% equity, leveraging their expertise and connections.
07:27 Alexio secures a $600,000 investment from Mark and Kevin for a 20% stake in Transformation Factory, aiming to boost retail growth despite challenges in the direct-to-consumer model.
Transcript
00:00 First in the tank is a product in the health and wellness space what's going on sharks. My name is alexio Gibson I was born and raised in the Bahamas and I am here seeking five hundred thousand dollars for five percent equity in my company. Now I'm a pretty healthy guy. But I wasn't always this way in fact when I was 21 years old. I weighed over 500 pounds. It was told that I wouldn't live to see 30. So I knew I needed to do something right away to get my life. Back.
00:36 I started working out more eating healthy and even went vegan Mark Cuban yeah. So during my transformation I found a nutritionist ingredient that had 90 percent of the minerals that our human bodies need and I incorporated into my life every single day. Now what is it. It's called CMOS CMOS is a Powerhouse Marine ology that exists in our oceans and has 90 percent of the essential minerals that our human bodies have. I wanted everyone to have this product so that they can become the best versions of themselves as well. Which is why I create created the transformation Factory a line of mouth-watering CMOS gels that you can take and get ninety percent of your nutrients with two tablespoons every day so tell me sharks who's ready to transform the world with me and see nothing but Green in the future now sharks in the front of you.You have our mouth-watering line of CMOS shells for you to try yourself. You will be tasting our mango strawberry. Banana pineapple dragon fruit and last but not least are elderberries. The strawberry tastes very good. It's almost like um jam or jelly more like a smoothie. It tastes more like a smoothie so CMOS has 90 of the essential minerals that our human bodies need to function so you have zinc Baron you have iodine that treats thyroids and it also treats the gut. The gut is where our immune system lives. The only sweetener in this is agave organic agave syrup alexios you said you lost 300 pounds. Yes I did how did you do that and what was that like well. I remember reading an article that you know some weight loss.
02:16 Contestants on different reality. Shows worked out four to six hours a day and I told myself as a personal challenge. I'm like man these people are as big as I am. Some of them are twice my age. What's my excuse I can do six hours. Let's do this wow I became obsessed with becoming the best version of myself. I would literally be on the elliptical and I would be envisioning what what is. A a more healthy version of myself look like a more confident good for you and I started chasing that guy in my in my mind. Very very strong congratulations thank you guys thank you um what are your sales right. Now right. Now we are at 3.5 million sales today. Wow we started 11 months ago how are you. Distributing it to get that kind of trajectory so uh the way this actually started my 80 year old. Grandmother was visiting from the Bahamas who has a lot of core mobilities and taking medication. So I knew I wanted to protect her. I would put this in her coffee. Every morning. I was sharing stories on my Instagram store worry just showing like CMOS lattes every eight o'clock in the morning and I'll give it to Grandma and they're like I know what CMOS is. I keep hearing about it can I please stop by and get some I'm a registered nurse. I'm in the covid wing and I'm like absolutely you you ladies are soldiers come over grab it. We didn't charge and I was giving this away for free.
03:29 Not even thinking that it could have been a business and it wasn't until I was getting about 60 orders a week. I said why don't I open an online store to make the process simpler it exploded. From there we started running ads we started getting more SEO traction. We had a 800 percent growth from February to March when we started running ads and people knew that we existed did you make any money on the 3.5 million in sales. Yes. We have about 35 percent profit margin so you've made a million dollars in profit yeah 1.4 million. We poured a lot of it back into the business but we have extremely healthy cash flow and is it all still direct to Consumer. It's direct to Consumer 100 online. So I'm curious what you'd use on money for it. So the way I would use the money is I actually want to have a transformation Factory where we have the Ingenuity and the machines to shelf stabilize our products. You want to do that to get on retail shelves right.
04:22 Yes. We want to get on retail shows how much are you selling each bottle for so an eight eight ounce. Raw. CMOS sells for 24.99 24.99 yes 24.99 but you only use two tablespoons and what does it cost you to make it the cost. For the smallest jar is four dollars and fifteen cents. Let's do margins yes. That's great margins so how are you dealing with this when you manufacture it. How are you making sure. It's clean safe pure great question. So because this comes from outside of the United States it has to be FDA cleared and cleared by Customs to even enter for consumption. Why would anybody pay 24.99 for a tiny bottle of what looks like baby food. How did they learn about this this is a culturally driven product right in our community African-American Community. This is something that is now being raved about and we're seeing growth in it. So I've actually purchased it and it was in a plain jar and it was like an exclusive buy. It almost felt like a drug deal.
05:24 I'll be honest. I know somebody that can get you some and I was like all right. I'll try it so everything that you're saying I do know to be true. What I'm most intrigued about are your numbers. You have other investors or Partners right now. I'm a soul soul owner good for you. Baby I have no debt being first generation entrepreneur and everything this is where I do need help to where I you know. I really want a strong financial background in a system that's one area that I would love to be extremely why are you only giving us five percent and why did you ask for five hundred thousand dollars because you don't need the cash and you know if you need that much help and guidance five percent is not going to get us excited so you know I just. I'm very flexible in that I'll tell you what I'm looking. For the most is I want to work directly with one of you you know. I just want to be a sponge and keep growing as an excellent CEO. I gotta be honest man for me. You're checking so many of the boxes me being a health and wellness. Guy I can understand how this can fit in my other verticals. There's tons of things that I'm now getting my hands into something. Like this could be of interest. Yes.
06:25 I I don't see five percent doing it for me. I'm going to ask for 20. I think that you're going to need a significant amount of help in building the infrastructure to run your business. Can I tell you something. I was going to make an offer of 20 as well. I think that's a fair price and I think I have the expertise to help out in a real meaningful way. So then if that's the case Barb then if you want to. We split the 20. We keep the offer at 500 000 and we go 10 to 10. Great idea that's our offer I want to thank you Barbara and Kevin so much for your first initial offer. I do want to give the Sharks an opportunity to hear. Uh their offers understood I like that first initial offer interesting okay. Let me give you my first time. I'm really intrigued. I love Revenue. I love cash flow even more you got both so that's really impressive. Yes. I'm going to ask for more actually. I'm going to give you the 500 000 for 30 percent and then I'm going to put Chef wonderful behind it and I'm going to sell it. Direct I sell millions of dollars of sous-vide cakes wines spices you name it.
07:27 None of that has anything to do with this. I'm not doing it for 20 because the amount of work and setting this up and actually fulfilling to a giant direct to Consumer play like QVC is really really challenging all sharks are still in. Alexio has two offers on the table one from Kevin O'Leary and another from Kevin Hart and Barbara for his company. Transformation. Factory thank you very much Kevin and Barbara I love the fact that you guys are interested. What I would say is. Uh. 20 is a huge amount for five hundred thousand. They do the thirty percent off current sales. You know we're doing over half a million a month in sales. Our profit margins are great.There is a lot of room for growth. We've managed to do this on our own and there's so many things because you don't know what you don't know right Alexa with all due respect. You sound like you really need our help and expertise particularly when you want to make a left-hand turn into the retail space yes yes. We know how to not tell you what to do you're the majority shareholder who can certainly weigh in on what's wise and what our experience has been to help you make a better decision. Yes. I don't imagine you could go anywhere else where you could get the notoriety that this character to my right this cutie pie right here thank you Barbara thank you yeah. I was 100 agree with you my kind of offer of to Kevin and Barbara would be for 20 800 000.In the company I love you so much and it sounds so juicy. But no thank you Kevin Barb are you interested in countering back and going to 600 and staying. At 20 I honestly feel five hundred thousand dollars with the help. He needs is the right number I'll do it with you at that place okay if if you want to go at 600 right yes and keep it at 20 yes. I'm telling you I I truly do believe that there's a significant value in what you have here. And I do honestly believe in your growth potential and also you as a business person. I'm sold on you you're going to need people that have relationships. I know that if Mark aligns himself with me that makes whoever I want to get on the phone I didn't even take a breath. Don't judge well that's business still a cutie pie no not at all. So now you have an offer. Yes I love that offer Mark I'm a huge fan. We're both vegan. I love it. Uh 600 000 20 to work with both of you would be incredible. You guys have a deal done thank you so much thank you so much congratulations. Man thank you love your story love your story. All right thank you thank you so much Mr Wonderful Lori yeah congratulations thank you thank you thank you making a deal with Mark and Kevin is incredible and growing my business with them is a dream come true yeah like round barber in the ocean I think a story behind. A product makes a product that much better.