Transcript

00:00 You all will find your passion and your passion is a gift from above. I think we all have passions and you can't make your own choice. Passion will just come to you. It's important that you stay alert to your passions. You Have to keep looking and trying when you find something you're passionate about. It's a great gift for you because it guides you in the direction of your purpose. In life you can have a job or you can have a career or even you. You can have a calling. The best part is having a calling. When you find something you're passionate about doing, it's no longer just a job to you. Most kids and adults already know their passions over and over again. In fact, I have known the things I am passionate about over and over again. In fact, I have known the things I am passionate about over and over again. I don’t think it is so difficult to find the things I am passionate about. Instead, I think that sometimes we let our rational side limit. The things we are passionate about. We let our minds limit what we're passionate about, and that's what we have to try to avoid.

01:00 One of my jobs as the president of Amazon is to encourage people to be brave. People tend to care about things that haven't worked out yet. It's okay to tend to care about things that haven't worked out yet and it's very helpful at times, but it's not easy getting people to be bold. It's not easy to get people to be bold and I have to encourage them to do it when you're bold when you're bold and of course there's a lot of experimentation that we don't know how to do. Successful experimental attempts are basically built on failures, but a few notable successes have outweighed countless failures, just like my AWS is an example, or KINDLE and PRIME are now part of our business. These successes and failures make us appreciate the value of being bold and these successes can offset a lot of expenses. I personally have spent billions of dollars at Amazon to fail. This is the real deal. Billions of dollars paid for failure and you may remember Pets. Com or calsbow. The important thing is that a company that stops trying or a company that dare not accept failure will end up with very tragic results. All they can do is to stick to their current advantages in the market and dare to try boldly. Tried companies trying on a massive scale I don't buy selling companies. I don't buy selling companies that's something you do when you're really cornered. This is something you do when you're really cornered.

02:27 I think people often work backwards at all. A balanced work life is not a balanced work life. At all. You have a full 24 hours a day but can be messed up and have a pretty miserable life and waste a lot of energy needlessly. So you have to try to find your balance. I think for most people. It's about whether it makes sense to do. What people want to know that what they're doing is interesting and useful but for us. It's a challenge because of our own choices because of our own choices. The challenge that we're trying to try in the future is that it's a very interesting thing for people who might be interested in this thing. We have to be agile and strong. We have to be agile and strong. So we have to take risks and be quick to react and innovate fast. Always try new things. That's the best strategy for moving into the future. Then always have to rely on future possibilities. If you don't rely on future possibilities. The future will eat you up.

03:24 Never follow suit and everyone has adversity. Everyone has adversity. I don't believe there's a single person. You know that hasn't had adversity and it's a very good thing. Adversity teaches us how to get back up. We first fail and get back up again. It's human that everyone has it. Talent You want to make the most of your talent. Facing success and adversity. My advice is Facing success and adversity. My advice is Facing success and adversity. My advice is be proud of yourself but not complacent with your talent. Be proud of yourself. But Don’t be complacent about your talent, be proud of yourself, but not be complacent about your talent, but be proud of your efforts and choices. Let me give you an example.

04:22 You may be gifted in mathematics. You may be gifted in mathematics. Mathematics is a piece of cake for you. One plate but keep improving your math talent to get it to the next level can be a very difficult challenge that takes a lot of work and it's a choice you don't have to be complacent about your talent. Because it's something you were born with Yes, you can be lucky and thank God, but if you choose to work hard, if you choose to move towards a harder goal, that's something you can really be proud of. An expert I mean start from scratch and keep learning until you become an expert in a field but at the same time it can be a reason to limit yourself by your knowledge. The reason, however, is that inventors have to have such a paradoxical ability to have considerable expertise in order to be an expert in something and at the same time be able to maintain a beginner's point of view to really stand in the beginner's point of view even though they are already experts in the field. I think that's the reason. To be a real inventor I think inventors must have these two abilities and this ability has to be done consciously to achieve it. I think everyone can do it consciously. You have to tell yourself that I can be an expert and be able to hold a beginner.

05:47 The author's point of view is that there are no shortcuts to success. You can only move forward step by step. Don't try to take shortcuts, but you need to always have enthusiasm to move forward, but you need to always have enthusiasm to move forward. Ideas are easy. Turn an idea into success. The product is the most difficult thing. This process requires a lot of perseverance and determination, so I often tell people who want to be entrepreneurs that you need to have tenacious strength and a certain degree of flexibility to be qualified for you. You need to be tenacious and flexible to be competent. You need to be tenacious and flexible. It is easy to give up all previous efforts, but you must maintain considerable flexibility in the details, because in the process of realizing your ideals, you may find that some of your original assumptions are wrong. At this time, you must be able to make adjustments in the concept. I think that a conception To realize and successfully develop into a product or service that can be adopted by consumers and really improve people's lives and successfully develop into a product or service that can be adopted by consumers and really improve people's lives requires considerable effort.

07:05 Working hard, I suggest that you don’t chase the so-called trendy jobs. I suggest that you don’t chase the so-called trendy jobs. We can see this kind of jobs in many industries. For example, the Internet bubble in 1999 not long ago. The dotcom bubble of 1999 you could see a lot of people leaving their jobs leaving their jobs and going to the internet like the gold rush in 1849. Like the gold rush in 1849. If you seriously. Looking back at the history of 1849, we can know that many people came to California one after another to dig for gold. We know that many people came to California one after another to dig for gold. Some of them even originally. It's a doctor who gave up his career as a doctor to chase money. This approach is almost impossible to succeed. Even if it succeeds, maybe it's just relying on the government's public finances, etc.,. Or maybe it's just relying on the government's public finances, etc.,. Or other factors .

08:06 Don't think that's going to work out in the end. You have to get a clear idea of ​​yourself. You have to get a clear idea of ​​yourself. I personally think a good way to do that is to imagine that when you live to be 80 looking back at your life you want to minimize the regrets in your life. This approach can help you when making decisions about your career or family relationships. For example, I have a 14-month-old son. When I am 80 years old, I will definitely want to watch him grow up. When I'm 80 I certainly want to watch him grow up. I don't want to be 80 regretting not doing this regretting not doing this and all the precious memories with my son you can imagine another. One thing I'd like to suggest is that it's always best to judge with a long-term perspective, which can be a bit contradictory. There is a belief that many people have adopted at the moment called living in the moment, although I don't agree with it. Now Although I don't agree with the current belief that many people have adopted called living in the moment. Although I don't agree with it I think that people should always plan long-term for the future. In advance. I think people should always plan long-term for the future in advance. Instead, I think that people should always plan long-term for the future in advance. If you can do this, you can get the ultimate sense of accomplishment.This is just my personal method. I think everyone should find a suitable method for themselves. There are many methods. There are different ways to do this. There are many different ways to do this. You just have to find what works best for you.