Oct 10, 2024
The Pitch Deck
Shark Tank US | Mark Cuban Calls Jax Sheets The Best Pitch Ever
Summary
Innovative Product and Market Opportunity
Jax Sheets produces copper-infused bedding designed to eliminate odor and bacteria, targeting men who wash sheets infrequently (every 3 months on average).
Business Performance and Financials
The company achieved $350k in sales on Kickstarter in November 2021, with a customer acquisition cost of $33, average sale of $148, and 70% margin.
Diversified Product Line
Jax Sheets has expanded into underwear, selling $270k worth in 2022, utilizing the same copper-infused technology as their bedding line.
Intellectual Property and Operations
The company is in the process of patenting their materials, with the founder operating the business solo from his garage.
Sales Channels and Inventory Management
Jax Sheets is currently sold out of inventory, focusing on fulfilling existing orders from their successful Kickstarter campaign before restocking.
Timestamps
00:00 Gwen pitches Jax Sheets, bedding designed for single men who rarely wash their sheets, seeking $212,000 for 10% of her company.
00:54 Jackson pitches Jax Sheets, a company offering copper-infused clothing and bedding that stays fresh longer, seeking investment for his two companies.
02:44 Jax Sheets, a product that sold $350,000 on Kickstarter, has a 70% margin and costs $33 to acquire a customer who spends an average of $148.
03:34 Jax Sheets founder sold $270,000 worth of underwear on his website and is seeking $212,000 for 10% equity.
04:46 Mark Cuban questions Jax Sheets' valuation due to lack of customer acquisition cost data.
06:10 Mark Cuban praises the entrepreneur's pitch as the "best pitch ever" but declines to invest, citing that the business, despite being genuine and joyful, is not yet investable.
07:38 Mark Cuban praises the entrepreneur's honesty and idea but declines to invest due to concerns about the business's complexity and potential partner conflicts.
09:02 Mark Cuban praises the entrepreneur's pitch as one of the best ever, despite not having the financial answer he was looking for.
Transcript
00:00 First into the tank is bedding made for a specific consumer what's up sharks. My name is Gwen I'm from Saint Paul Minnesota. I'm here seeking 212 thousand dollars for 10 of my company Jack sheets Pop Quiz. How often do you think single men on average wash your bed sheets once a week never yeah. Once a month never no on average single. Men only wash your bed sheets every three months. It's so gross like the pillowcases like thousands and thousands of thousand times more dirty than a toilet seat that's why I had to make Jack sheets the first bed sheets for men nasty sweaty stinky men who like Mark in college would probably sleep on anything all right unique Bland.
00:54 A bamboo copper allows Jackson to stay fresher for longer so if you forget to wash your shoes for a year or two. No one has to know but wait guys. There's more today. I only get a two for one special which includes my hurricane line of laundry free clothing. You can travel camp and experience more while packing less so sharks who wants to put a beat down on some bacteria and get in bed with Jacks oh my God I love the name Jack sheets and you guys have samples there of um. The Jack sheets um the beauty Edition that is silk and bamboo and copper. So we used our jack cheese bamboo copper and we refused it with the silk. This feels really good okay so is this a commercially available proper infused cloth from us. Yes. We're currently going through a process to get a patent on our materials so when you what you're offering us. Today is really two companies yeah a sheet company and a t-shirt company I would underlying that they're both the same technology. It's just that different applications are you saying. It's the same material and it's not identical. But it's the same like research same technology same power infusion yeah yeah yeah.So the point is copper infused Fabrics that get rid of odor bacteria and keep it fresher longer yes. So I went to Iceland. Um took a little vacation and what I learned was that my my polyester shirts and my concerts were again smelly at different rates and I got confused by that like why is one shirt so smelly already and the other one is still smelling pretty decent that can make it work for two or three days. How'd that work out for you it it didn't work out too well. I I started learning as much as I could about materials and I learned about. Bamboo. I learned about copper. I learned about silver and then I released a shirt and everyone loved it and then after that they said hey what about sheets the material the shirt's good. Let's do some sheets too. I'm like I'm down why not let's do some sheets. That's kind of how I got where you know what it's smart because it's a huge Market.
02:44 You're making a niche out of that market when are you selling these today yeah. So these just came out on Kickstarter. On November. It sold 350 000 dollars. Those are your total sales for this one yes so you're on Kickstarter yeah and how much did you ask for I asked or um. I think was ten thousand dollars and you got to 350 yeah wow that was sleeping through the beginning of this presentation because I thought you were going to say I hope you're resting. I'm awake now. I'm awake now because you have sales okay do you know what it costs you to acquire a customer yeah the customer considering calls. I got a little sheet here just for you was 33. 33. What's the average sale. The average sells a hundred and forty eight dollars and what do you make on 140. What's your margin. Our. Margin is about like 70 so you spend 33 to get 70.
03:34 Yeah I mean that was before covet nice. I mean it's. It's been just now well. I can suck I'm sold out when you sold everything in November December yeah of last year. When did you actually ship it up. Four weeks ago it took forever to get them done have you sold any sheets other than through crowdsourcing. No no because I didn't have the inventory and I was worried about making sure I can deliver before I can start picking up more responsibilities and the shirts did we touch on that yet why don't you burn those why why are you selling T-shirts. You can't make any money doing that what are your sales for the shirts. So I just released the shirts um co-parent which is underwear and so this year we've made 270 thousand dollars and how did you sell those on our website your. Ask is 212 000 for 10 correct yes why wasn't it 200 or 225 212. Do you know the real answer that question yeah to me. No it's because I couldn't say 200 without stuttering. So I had to find a number that I could say without studying because once I stuttered and um the whole thing I'm gonna forget. So that's kind of why that's a great answer. You're an honest guy man. I don't lie.
04:46 I'm sorry so who's running this company with you. It's just me myself and my garage just hanging out you know with my lawn chair right. That's my setup. I've been there wow it's a good time. My friends come over you're living the life I'm actually living it like even being here. This is a great time when you pulled out the piece of paper and said your customer acquisition cost was 33 dollars.How do you know that because you haven't sold anything outside of the kickstarter. So um look at that amount of money I made and then how much costs and AD spend to get those costs like that was on the kickstarter deal. Kickstarter is is almost like an unreal environment. I want to know if we started today. How much would it cost you to go get a customer okay okay but you realize that the underwear business is different than the t-shirt business. But if you hear the things because when people come to me they're usually Campers or like what I just don't like I get it but you're telling me you're worth close to two million bucks okay. So I have to try and figure out what is the business but this deal has no structure. Yet. I don't care about the underwear and t-shirt business returns are horrific. I agree you're right. I would forget about that the sheet thing is intriguing okay doing sheets for men with copper infusion to stop them from rotting in their own beds. I love that story. We don't know yet the customer acquisition cost and so you can't say to me that you're worth close to two million dollars. I don't buy it.
06:10 I mean I said it but I'm not it might not be true. I don't know um the fact. I'm here to me is great. This is a great time I'm so happy to be here best pitch ever if it isn't true yeah. What number you think is true. Well my gosh like 1.8. It's not that's a that's a fair number when you're incredible. Look. You are this business and this business is you is my baby right your baby right. We were just corrupt. It you're doing it exactly the way you wanted to every now and then somebody just hits it right and gets a business that fits them perfectly. I don't want to kill your Vibe I'm out let me tell you where I'm at yes uh couldn't love you more you know. We see people that want something from us all the time. Those people are honest and they're sincere but sometimes they're not and when somebody comes out. That's pure and honest and full of joy. That's why we get so excited yeah. You are purity what you're not though is an investable business. Today Kickstarter is not a business. You got to go out and actually get customers.
07:38 Yes. You got to go out and build the business I can't invest in it. I know I appreciate that I'm gonna send one. I only like to deal with entrepreneurs that are honest and real and upfront. And you are that whole package and I see Merit to what you have um. It's almost like having a really fantastic cell phone without service. I feel like you have the premise of a really good idea. But I'm not sure about the business. So I'm out so. Here's what I think um you're in three different categories and they're totally different and you're going to need to learn each one of those businesses. So that's that's a little concerning. But you can make those decisions when you don't have a partner right. You can you can sit there and say I'm gonna do this because I'm gonna test myself. I'm gonna do this because I'm making money you can do that. But in the in the event things don't go well. You're going to have Partners saying why are you outside hanging out with your friends. I mean that's what people are going to say when you have money at risk and you want to keep your Liberty right now where you're at okay and for that reason I'm out when covet hit. I told every one of my CEOs verify your customer acquisition costs direct. I got lots of chickens in the coop right now squawking for cash because everybody's doing the digital pivot and that's the one thing I need to know do you understand your customer acquisition costs.
09:02 If you do Daddy has cash I want to return on it but you don't have that answer and so I'm sorry but I'm out you don't have what I need you you you're almost the kind of guy. I'd love to see back here with them absolutely because you're such a nice guy oh man good luck to you. Now you have a goal uh well. Guys you know like I said I I do appreciate this and no matter what happened thank you guys for having me here honestly to you you're welcome amazing one of the best ever. This is today winning a losses I mean every day is a win so whatever happens. My name is Wen All I Do Is Win. So like there's nothing else I can tell you honestly. It's a win every day of my life.