Transcript

00:00 Think about the last time that you heard a friend tell you about a product that they purchased. They most likely told you about how great that product is and why they purchased it in the first place. But the question is how did they find out about that great product nine times out of 10.It was through marketing efforts whether it's the Box the ad they saw or what celebrity was wearing that product it truly all comes down to marketing but the underlying key skill in a successful marketing campaign comes down to the marketing angles now marketing angles especially if you're running an e-commerce business. All by yourself is probably one of the most important skills that you can learn and marketing angles. If done correctly can truly turn any product into a winning product but how exactly do marketing angles put you ahead of the rest of the competition. Marketing angles are just the way that you position and present a product and if you manage to position your product in a way that resonates with a large audience and solves their problem or whatever they're suffering. Then that's when everything is going to click and you are going to start making a ton of money off of selling that product now I'm going to into depth of what marketing angles actually are with some examples and then I'll actually give you guys an exercise that you can do at home to master this skill that way whatever product you're selling on your e-commerce store. Whether it's a handmade product or a drop shipped product your marketing campaigns are going to result in way more sales all right.

01:15 So the first website that we're going to look at is called nisk so NOK you've probably actually seen this product advertised it. Their main one is Maya for periods. So it's a period cramp device that you put around your waist and it helps with the pain of a period now before we actually look at that product itself. Let's look at the main website here so their main angle is a little bit different than you might think or saw an advertisement for you probably saw one for the period relief but their whole catch line here is we help women heal and if you scroll down even further you can find your. Solutions so they're letting you pick out the solution that you saw in one of their advertisements. Whether it's back pain periods headaches or knee pain.They've got all of the solutions for you. Now. It's actually really interesting about their website and why they're doing so well and how these marketing angles are actually working on the back end depending on which ad you see you're going to get a different landing page right. So they're not going to just send you to the homepage. Most of the time they're going to send you directly to one of the product landing pages but what I found very interesting is if you click on the periods one.It's Mya for periods and it's this product right here right. Now. Let's actually go back and find our solution for back pain. Notice any difference the only difference here. It's the exact same product but this one is for back pain and the other one is for period relief. But it's quite literally the same product and this just shows you the importance of marketing angles whatever type of angle that they're taking in their ad creative whether it's for back pain or period relief. They're sending you to a different landing page to follow up with that marketing angle. This company has figured it out that they can sell the exact same product for multiple different angles. Multiple different angles that all work is resulting them in more sales and capturing more of that whole market and it's pretty funny actually. The only difference is that it's quite literally just turned around. That's the exact same product and everything but all of the images and all the verbiage and copy on their website is all focusing on your back rather than on the front side for period relief in one of their angles. For example which was one of the biggest advertisements that they ran was the one involving period relief and their whole angle was giving this product to your girlfriend as a gift to help relieve her pain right and it's a great angle because you know a lot of times.

03:09 Guys don't really know how to help their girlfriend. They're not going through that same experience or problem so pulling on those strings and solving this problem for your girlfriend makes you feel really good and you want to do it. You want to purchase it for her. You want to make her feel better because you love your girlfriend right that was one of their biggest angle. So their actual angle that sold the most of this product in their advertisement didn't even even involve directly selling to the women themselves. That's how powerful marketing angles are and the more you think outside the box and the more clever that you get the higher of chance of success that you have another example of a great marketing angle that I stumbled across actually through an Instagram ad was zma Dental so zema. Dental is this product that was turned into a completely different product just by changing the angle and they're doing extremely well. They've been on GQ who to wear British Dental Association Daily Mail. They managed to think outside the box and just add an angle on top of an existing product and then built a multi-million dollar company. It's pretty crazy how powerful they are so what is this product right. What's the angle.So this product is a jewelry cleaner. I actually have one of these products and so originally it's a supersonic jewelry cleaner that you put your rings inside of it and it shakes it off and you can add some solution to clean off your jewelry right. They took that exact product and slapped the marketing angle on top of it that instead of cleaning your jewelry it cleans your retainers so they found in the market that there's a big gap between retainer cleaners and actually providing that product for people that are suffering with that problem and so they literally took an existing product and said hey you know don't use this for jewelry. Now all of our advertisements and our angles and our doctor and dentist recommendations are going to be centered around cleaning your retainers. Because there's so much bacteria on them it leads to cavities it's gross looking.It's not sanitary blah blah blah a bunch of different reasons right. They did not have to invent this product. They just came up with this angle and why I really like this product lately is one. It's a great example of a great marketing angle how it completely transformed a regular product into a successful winning product on top of that I do like that they sell tablets as well. So they do like box uh deliveries and bundles right so if you subscribe and save. It's basically like an Alka-Seltzer tablet that you drop into your retainer cleaner and it helps you know get all the gunk off of it or whatever right and sanitizes it so not only are they capturing you on this fantastic angle where they're also capturing a ton of customers on reoccurring Revenue monthly by sending them these pods.

05:23 It's a fantastic example of a great e-commerce company that kind of popped up out of nowhere and is doing very very well. This is the importance of Market Mar angles I think it's a fantastic example so now you know what a marketing angle is. But how can you actually come up with them yourself. How can you think outside the box. What are some exercises that you can do to come up with the most marketing angles for the products that you're wanting to sell well to be honest with you marketing and marketing angles as a skill is pretty hard to master. But it's the exact same thing as like going to the gym the more that you train it. The more results you're going to see the more you're going to be used to just looking at items and coming up with unique marketing angles for it. So let me run through some exercises of what you should be doing to master your skill of marketing. Market angles that way whatever business you're starting e-commerce A Drop Shipping business whatever it may be on Shopify. You're going to have a lot higher chance of success of coming up with a solid marketing campaign which is going to result you in sales which is going to build up your business which is the ultimately the goal for all of us all right. So this is how I personally do this exercise to get better at and better at it every day and when I'm looking to sell a new product.This is exactly what I do so. I like to use the tool drop bot AI which I'll have Down Below in the description if you want to try it out. It's great for everything marketing ideation wise. It'll create all of your copy for you your brand names. Brand voice marketing angles all optimized for e-commerce. So this is kind of the exercise that I do I pull up drop on and I also pull up like a Google Excel sheet and let's type in product. Number one here and our goal is to come up with 5 to 10 of the best marketing angles that we possibly can again.

06:43 This is a super easy exercise to do and the more you do it. You're going to get better at it and it's going to come like second nature to you where you're walking around the store and you're just thinking of marketing angles about products. It's a great problem to have but uh can be distracting so the first product we're going to try is just a pickle ball paddle. If you guys follow my channel you know I'm starting a pickle ball brand. So let's give away some of my secrets here. So for this tool all you have to do is type in the product. In the description. Here you can put any additional information that you want. Maybe like an age group or a solution that you already have in mind. But we're going to leave it blank here and see what it comes up with.Then. We're just going to check off marketing angles and hit generate all right. So here's the marketing angles that it comes up with grip and ease play with confidence uh basically talking about the grip of the paddles. How they're better than regular ones perfect fit for every hand which is uh another one about grips Unleash Your Inner pick a ball Pro pick a ball anytime anywhere. Uh a portable pickle ball paddle allows you to take the game with with wherever you go the affordable way to pick a allall bliss so that one is going to high quality performance with the affordable price.So the ones I like how of he. The most are just the grip angles so now you just go back into the Excel sheet and write down secure grip and then you're going to start thinking about add ideas as well. If you'd like to do that so here in your advertisements you could have people letting go of their paddle mid swing because it's all sweaty and you know show what a problem that is and why you need a better grip or as they're swinging that the grip loosens up and it kind of shifts. The paddle similar to like a golf swing then your ball can go shank to the right right instead of going straight to where you're aiming at that's a great uh ad to put in. But I think we're going to come up with some more angles here first and let me just show you. I'm going through this exercise so let's refresh the generations here and see if we can come up with some more all right.So we've got some more ones here unlock your full potential. This pickleball paddle enhances your range of motion and performance uh play and comfort say goodbye to arm soreness and fatigue with a lightweight pickle ball paddle designed for endurance that's actually a good angle right. There I like that one if you're targeting an older demographic they might want a lighter paddle so if it's not as heavy they don't have to swing as hard. It's not going to leave them sor the next day. So we're going to put lighter padle for elderly players. We've got another one about grip. We've got experiencing the new trend join the growing community of pickle ball players and discover the thrill of the game without breaking the bank that's also a good angle as well. So basically don't get fomo of pickle ball. So basically you play on the angle of everyone's playing pickle ball right now look at all. These pro athletes that are playing pickleball and posting it on their Instagram story. There's influencers doing it like David DOI don't miss out or learn about what all the hype is about. You should come check out pickle ball and here's a good beginner p paddle for you where you don't have to pay the premium of a $300 paddle. We've got high quality at 60 bucks or whatever you can see here.

09:05 That's how I go through the exercise I basically write down whatever products I'm thinking about selling plug them in the drop bot come up with some marketing angles. Often times it just gives me really great ideas or adjacent marketing angle ideas. I write them down in an Excel sheet. Let's just say I put down 5 to 10 angles right here and I come up with some ad creative ideas right here and then you're going to turn your top five angles into advertisements and you're going to test them on social media. Marketing and platforms I prefer Facebook and Instagram. So the process is here's a pickle ball.Paddle. Here are five angles that I think are going to work out the best I need to come up with five ad creatives representing those angles. We're going to spend a marketing budget of anywhere from $25 to $100. A day on. Each of those angles let them run and see which one performs better and say hey that's the winning marketing angle. People really liked lighter paddles for elderly players. They don't like having to whip around these heavy paddles Let's Pretend that's the winner now we get to turn off all of the other angles and run with that one. So we can create new ad creativ for it. We're going to update our landing pages to reflect those marketing angles so for example if that was the angle I would change everything on my landing page to really emphasize the problem or use the pass method which is pain agitate and solve. So we're going to show the pain of people swinging really heavy objects for two long especially if you're an older person we're going to agitate the problem by pointing out all the things that can go wrong with your wrists or your shoulders or falling down or whatever it may be and then we're going to solve the problem with our lightweight pickle. Ball paddle maybe one of the ones with a hole right through the bottom of it. So there's less win resistance. That's what I'd update on the landing page and then run with that creating new ads to support that angle maybe make them higher quality.

10:38 Maybe actually put some money into them and then just doubling down on that angle as the website of the whole and that's kind of what your brand becomes so that is something to keep in mind if you started a brand based on a product or just trying to sell the features or benefits of the product but then you learn about the skill of marketing angles. It might just turn into a completely different brand. You could have started a jewelry cleaner brand but you turned out to be a dental retainer cleaner brand and it's not a bad thing. If you want to be a business owner or an entrepreneur. You really chasing sales and creating a successful business of course. You want to have some passion behind what you're selling but if you're looking for that first winning product or to get your brand up and up running off the ground and your ads aren't working. I highly recommend learning more about marketing angles so practice. This exercise. I truly think that if you spent time doing this and mastered the skill to some level you are going to see way more success and way higher chance of success than your peers in this space and guys of course. Before we go if you want a custombuilt Shopify website made by me and my team using AI.

11:31 It's completely free. We're going to give you five winning products. On there five video ad creatives all of the copy on the website is going to be done for you courtesy of drop. Aai then check out the link Down Below in the description or you can DM me Builder on Instagram and I'll send it to you over the DMS again. It's completely free so make sure to check that out all right guys thanks for watching leave a comment if you like this kind of video uh. It's a little bit more in-depth in the e-commerce topics rather than General. How to start videos all right guys again thank you for watching. I'll see you guys next time.