Oct 13, 2024

The Pitch Deck

The Sharks Battle For The Best Deal With No Mo-Stache | Shark Tank US | Shark Tank Global

Summary

Product Innovation and Market Position

No Mo-Stache revolutionizes women's beauty routines with a portable, mess-free cold wax strip hair removal kit in a discrete tin, targeting on-the-go use for lip mustaches and unwanted facial hair.

The company boasts 14 years of experience and 400,000 units sold in 2 years, with a cost of goods of $1.74 per kit and a retail price of $18, primarily selling through Sephora and online marketing.

Business Challenges and Strategy

Despite consistent weekly sales, No Mo-Stache faces challenges maintaining shelf space at Sephora, dropping from 200 stores to 60, prompting efforts to diversify with five more distributors by September.

Brand Identity and Marketing

No Mo-Stache's strong brand identity and focused positioning as a women's hair removal solution limits product offerings but drives success, with features in Real Simple magazine generating significant online orders.

Product Limitations and Competition

While successful, No Mo-Stache is not a proprietary product, potentially limiting long-term competitive advantage in the beauty market.

Timestamps

00:00 No Mo-Stache presents convenient cold wax strips for women to easily remove facial hair, sparking a conversation about societal perceptions of mustaches.

02:18 A portable waxing kit claims to offer discreet hair removal but lacks any proprietary features or patents.

02:53 A beauty product with a $174 cost sells for $18, generating $400,000 in sales over two years, primarily through impulse purchases at 60 Sephora locations.

04:18 Consistent sales and a strategic shift to diversify distribution are key to overcoming past losses and seizing new market opportunities.

05:14 A competitor impresses the Sharks with a neat waxing product, leading to a $100,000 offer for 10% equity plus $1 per sale until $300,000 is repaid.

06:11 Sharks debate the future of a hair removal kit, with offers on the table that require rebranding under a prominent brand, raising concerns about losing ownership.

07:44 The sharks vie for investment in "No Mo," a genderless brand designed to empower women, leading to intense negotiations over branding and offers.

09:36 Entrepreneurs successfully negotiate equity and royalty terms with sharks, securing a partnership valued at 35 and expressing excitement about their strong investors.

Transcript

00:00 First into the tank is a product that comes to the aid of hairy situations. Hi sharks my name is jennifer and I'm guitar we're from los angeles. California and our company is called no moustache. We are seeking a hundred thousand dollars for twenty five percent equity. No mo stash is revolutionizing every woman's beauty. Routine ladies have you ever been driving to an important business meeting and notice a glistening hairy lip in the rearview mirror or what about you busy moms juggling a million things at once and when you finally get a chance to look in the mirror you need a wax. No mustache has all of these hairy situations handle. They are mess-free cold wax strips so there is no risk of burning your skin with hot gooey wax curious how it works. We thought you would be so first rub the strip in your hands to heat the wax up. It's that easy then pull the strip apart and apply to the side of your face rub back and forth for hair to adhere to the wax hold skin taut and pull opposite of hair not smiling anymore. She's smiling no mustache is the only waxing kit on the market that is packaged for your convenience in a small discrete tin giving you the freedom to wax any time. Any place throw a nomo in your bag and always be prepared when you have no mo stash. You have no mo worries so sharks who's ready to get in with smooth skin.I need to ask you. I need to ask a very very important question. You get that extra hair why don't you just shave like the rest of us oh. No you know you take a little razor you go and it's gone. It would grow it would grow in. It would grow and you'd have a chia pet on your lips by a week from tuesday. No then you don't know excuse. My ignorance is this that big a problem is there that many women that have mustaches oh my god.

02:18 Everybody has everybody reality. Let me ask you a question. Though what's the difference of the sally hansen strips perfect you carry them in your purse. Uh you could carry it in your purse and somebody could see it when you open up your bag and then they'll be like girl. Why do you have the styling hand sorry. I don't know what a sally hansen strip is. It's the waxing people. They have a business of what hair removal a bunch of people do so. This is a tin the concept here is discretion. This is a tin. It's like putting a tampon in a single nothing proprietary. About this. It is the only portable waxing kit on the market. Is it patented in some way. No no you can't so what are you bringing here. What do you got for them. No idea. It's poor. It's portable.

02:53 I have 14 years of waxing experience at the estheticians 400 000. Right tell us what it costs you to make what you sell it for where you sell it and how much you've sold um. Our cost of goods is 174 landed the whole kit the whole kit sent here um. We've done four hundred thousand dollars of sale. There you go in two years yeah. How much this year are you going to do 350 000. This year what does it sell for. I'm sorry. It's 18 retail that's not one little tin is 18 dollars wow so there you go bethany listen I i really do think this is a gimmick. It's what you buy on the way out of like the lingerie. It's a four hundred thousand dollar gimmick so where are you selling it. So we're currently selling uh at sephora. We're in the check out beauty on the go and the bins the impulse. That's beautiful yes. How did you get in there. So we got our product in real simple magazine and then one day our email just kept going bonkers and I'm like what is going on and just order after order afterwards. There's nothing proprietary what's saying but you know what convenience sell. There's nothing proprietary. About water either are you in every sephora. No we're in 60 sephora 60. Yeah. How many are there total remind. Me 200 can you get the other thing they haven't taken you into the others. Originally we were in the other stores in 200 stores and now we're in 60 stores okay.

04:18 So so the sales weren't good in some of those actually. That's not true every single week. The sales were consistent they wanted to bring up make room for new trends that happens right. They roll through yeah. So that's that's a little bit of a concern. Because this may not be really well. They would have kept it right right but it's hard to defend the fact that you lost 140 stores. That's what basically happened right but I've had so many products that have gone into at all doors and then they do take it down why that tell me why that's exciting news well. What's exciting news is that since then we have been pushing the pedal to the metal to not have all of our eggs in one basket exactly. That's it so basically. It's a marketing play on an old commodity and you've done a good job in getting some shelf space for it. Hopefully you're gonna diversify your sales outside of just one distributor. Yes we are launching with uh five more distributors. In september oh it came up. It did. I want to say something positive.

05:14 I just waxed mark's arm which I never thought. I'd say so all the competitors that I have used in the past. They are very sticky. They get gluey. They get all over everything they're still on there later and you're feeling it. I just waxed his arm and it's very neat. Now. That mark has been waxed that changes everything. So I'm gonna make you an offer you ready. You're asking a hundred thousand dollars for 25. You're very lucky to be here today. I might say that too because I'm willing to give you the hundred thousand dollars for ten percent okay but the way you're going to pay me back is. I'm going to get a dollar a lip. That's the way I like to look at it every time you sell. One of these excuse me silence while I get the offer out. I'm gonna give you a hundred thousand dollars for ten percent equity. But every time you sell one of these. I get a dollar until I receive three hundred thousand dollars back and then it goes away. I don't normally say this it's a great out of bad option. It actually is a great offer.

06:11 Here's the thing. I have thought about you're very attached to the name. I think it very much limits you to only hair removal and I've thought that there needs to be a kit for women that has nipple covers your sticky tape your hair removal thing. This is one little gimmick no disrespect. This is going to go away. Large is the nipple cover mark the nipple. I have a female audience. I have thought that places like sephora need a girl's kit. A whole kit with all of these things. So I need to own that marker. You're asking a hundred thousand for 25. I would give you a hundred thousand for for forty percent oh fashion and beauty of a kit for women. A skinny girl solutions kit. This is one little product. I I there's a million types of hair removal. You're going to be dead. In the water. You had one retailer and you ready reduced by 140 stuff. You have to rebrand it under bethany. All sharks are still in jennifer and gita have two offers on the table from kevin and bethany for their hair removal. Kit. No mo stash but bethany's offer would require them to rebrand their product under bethany's skinnygirl brand ladies do you want to go down that direction do you want to give up your company under her brand. You don't want to build somebody else's business.

07:44 You do not you're not you have a great idea here. I don't think that's a bad idea actually whoa it's a very competitive space come in with me. No one has put it together in a compact way you're going away for a girls weekend. You're going to a wedding. You don't know what's going to happen not until you get dressed. You're like dressed down. Yes. You have mates to help a woman in a pinch what are you doing trying to like this idea because I think that we could sell it me too so where where where were you at a hundred thousand for forty percent yes oh savage that and is allowed to counter. I mean you're allowed don't do that you've got us though to power jennifer. Let me ask you a question. I just want to be clear. Bethany's offer is she wants to rebrand your company under her company or what laurie and I decide together for partners.I don't have the problem with the individual items names. I think they're cute good point that that excuse should be have that name and the other two and no more bad breath or whatever you want to come up with no more whatever. But the whole kit is called something that we come up with so don't mow everything listen ladies no moustache no more mark. I'm out I can get access to a chihuahua with no hair and we can stick it right on the tin. We won't pay anything wait hold on jennifer okay. I'm changing something we could call the whole brand no mo. But it's no more and you figure out what all the problems are no more nipple. No more pants. No more pants as much as profit is genderless. I just feel like. It's a brand to empower women and I feel like you guys get.

09:36 The vision wait a minute so our counter would be then 35. Two sharks 35 well. You guys came in at 145 right which tells me that you really want partners. What you get along with us is a lot of credibility and branding why do something. I couldn't have only asked you for 10 let me make it even more interesting for you. I'll drop my royalty down to 75 cents.You can't get into business with him. You could not pick up absolutely. You do not have to give up that much what was your counter. It's a lot of equity if you would be willing to do a deal where um we'd say back to the 25 equity and then there was a royalty we'd be open to that as well. We we just have our hearts set okay. I'm going to make it more interesting because I want to squeeze their heads. A little bit. I'm going to drop my royalty down to 50 cents okay not from a dollar anymore. It's 50 cents and I'm only taking 10 of the company forget. These guys what are you waiting for let's do the deal okay. We're being creative okay. We'll go to the 35 percent bethany and I hundred thousand with a one dollar royalty. That's a rational split that was it's already down to fifty percent each kip of nomo everything until we get our money back and then we'll cut the royalty. My deal is way better you do yes like that all too much equity. If this works you've given away. Your. Company now would you be willing to go up to 200 000 in the royalties um and then go back down to 25. I'll take that deal no we'll take that deal in no more negotiating wow congrats girls thank you ladies congratulations ladies oh my god. It's like our dream like we wanted these strongest women in the tent exactly what we want like oh my god. I I'm freaking out. You have no creativity in structuring deals. You're just you're just ripping me off learn grasshopper learn. I'll wax your back as a thank you you.