Transcript

00:00 That felt great to say cuz that's the first time I've ever talked about it publicly for 6 years you've been building. This internal tool basically been the key to how you decided thumbnails. Titles formats ideas why are you giving away all your secrets. Now these are like really good and it would be kind of cool if other people could use them. What's the biggest brand deal you've said no to. I don't usually talk about this stuff publicly but I analyze your past 50 videos can I put you on the hot seat to do a live experiment woo. Uh you know I'll spend $120 million on content this year buying private islands. We're building a city. I just want to be the most subscribed to channel. I found your secret Instagram I have never had anyone ask me that it's like someone stabed me and then I'm just like take the knife out. I hate this video.How's your mental health. Uh you're very good at what you do. Jimmy thanks so much for having me in Greenville. Man. I'm so excited to be here. I know this is going to be awesome this. It's your first time right. This is my first time yeah I know I want to um. We're in our second Studio. After this I want to take him to my main studio. So we can see it so yeah. The cool stuff hasn't even happened yet well dude I feel like well.This is the first time you're showing this studio publicly which is your thumbnail studio. So I I had to open up by asking where the heck are we and what do you film here yeah. So uh. We're to be specific you're in a church. So when I first started there were there there's just no warehouses or studios in Greenville North Carolina. So uh there are a lot of churches though we're in the Bible Belt. So I bought a church and then we converted it by just like um you know basically taking all the pews out just converted it into a studio and so that's where we started filming. But the problem is you know it's not that big. So eventually we had to move as our videos got bigger over to a new studio we built and so we just converted this into the thumbnail place and so this is one of like our four thumbnail rooms yeah. It's insane I've been spending time with a thumbnail team and I know when you called me. You have some exciting news to share which we'll get into in a bit here. But I have to ask a few more questions because when I was here and they're doing thumbnail shoots. Everything was so precise and like I have like this visual which is 40. Variations of thumbnails are you going to throw it up on the screen of course man. Yeah okay well I one time me and Colin Samir did this and they didn't throw it up on the screen. Like what is he looking at I already got my team. We have this as previs so our editors are already putting it up but yeah. Colir get one up kiding um but uh yeah tell me tell me a little bit about how you shoot thumbnails here because I heard that you come in here for about an hour a month and you get a Year's worth of thumbnails. So if it's like me laying and sand here we might potentially lay a bunch of sand on the ground and then put a up High camera and film me just laying in the sand um. If if I had to like actually go to the place to shoot them. All. I'd be shooting thumbnails like five hours every single day. So it's like nice to be able to lay on the beach in a desert island without having to go. There you totally um okay so dude I I know when we were chatting on the phone you mentioned for six years.You've been building this internal tool yeah um and it's been basically been the key to how you've decided thumbnails like you found like outlier videos um and and it's a lot of data that not even YouTube has an YouTube Studio which having worked there before just blew my mind that you were able to build this and I want I have a lot of questions about that tell me about the tool and why are you giving away. All your secrets now yeah as you can tell if you look at our Channel. Like obviously we're we're very analytically optimized and over the years I've just built a lot of tools and uh a little while ago we were just looking at all the tools and I was like man. These are like really good and it would be kind of cool if other people could use them especially smaller creators and so that's why we started views.com because I felt like all these uh public websites where you could see YouTubers. Data just wasn't even good like there's. There's no other website where you can see whether someone's views come from Longs or shorts. You know no other websites allow you to track actual video by video performance to see what a video is out of 10 on other people's channels. So that's what we were building like kind of our own version of social blade. But then I realized like well. I have all these other tools I've been building for our Channel and like well maybe they might also find those valuable but yeah it was pretty scary cuz. These things are you know as you use they're pretty insane um and so the problem though is like. These things require a lot of data and we have a giant team to like turn them into something on the website that's actually usable which is why it's on view stats Pro because it's like we've just to convert. Our tools into something. People could actually use cost over $2 million and then we're building. We have a a road map with like a dozen other tools. We want to roll out over time so that's why view stats is a free site but what we're talking about is view stats. Pro I just want to make sure it makes sense to them because people might be a little confused um but yeah. It's uh. Basically I just tried to for as cheap as possible will take everything I use on my channel and um just give it to small creators so they can use it to get an advantage. Also that felt great to say cuz that's the first time I've ever talked about it publicly really yeah. So that's why I was trying to make sure everyone understands it because they're going to be like what's view stats.com.What's view what does this mean because I've literally never talked about. I don't I've never even tweeted about it yeah and even the free tool is great. We're going to talk a lot about a lot of stuff that will be valuable regardless um. But I want to. I want to talk about that ideation process because I thought it was so interesting how you've studied outliers and talk about that video the dollar versus series and talk about the inspiration because I don't think people realize how you came to that and then I got a ton of follow-ups at that yeah 100% so for the $1 versus the thing is yeah. We've all seen BuzzFeed did it but also not only did BuzzFeed but it's just like people across every format on YouTube beauty channels gaming channels. Everyone was doing videos where they'd compare something cheap to something expensive and they usually did well and what I like to do is if I see something going viral across like multiple you know formats all all across YouTube. Then it's like okay that seems to be something. People really like and you know they're really interested in that content. So maybe I should just do that like get a really beway on the channel so like if a beauty channel does $1 versus $100 makeup palette and that pops off and then someone does $1 versus $100 Sushi and that pops off and a video gamer does $1 or $100 computer versus $10,000 computer. Then it's like okay people seem to like this I'm going to do a $1 Hotel versus a Million Dollar Hotel and it works yeah. I saw that that outlier from buzzfeed's channel was a plus 50x.You can see like was a crazy out. It's essentially when I tried to think of like how because you know viet's probably built it where we can help small creators just do better when I try to think of like one of the most um can't think of other word than op. It means overpowered if you're not a gamer um. Sometimes I say that and people like look at me. Weird um tools is like to help you brainstorm ideas because I think that's one of our bread utters and one of the best ways to brainstorm tools. I thought would be to give you access to outliers like you said it's essentially like if videos do you know um. It basically shows you every video on YouTube that performs multiples better than the average on that channel. So like if a person's getting a million views of video and then they upload a video and it gets five million views why did that video do five times better and like we just give you a collection of videos like that that performed really well so you can brainstorm based off of it. So you know hopefully. You can also have outliers yeah how many of your videos would you say are from outliers that you know. This tool has been internal for six years. Now uh B St all cuz the thing is like um. I mean honestly. One of my earliest ideas was like uh buying a car with pennies and uh but this is maybe before we started like tracking data and I just saw someone bought Gucci with pennies. I was like oh that seemed to work. Let me go buy a car with pennies so honestly throughout the last six years. It's been a big just way to for me to brainstorm but it's hard though because I don't want people to use don't like see an outlier and just do the exact video. You always have to take it and ideally put a spin on it a Twist on it do it your own way because if you just recreate what's already there well it's already popped off like it's not going to work but if you use it as inspiration which is what I want to get across and then you creatively come up with your own version. That's where they work right because a lot of we almost everything we've done has never been done before but yes for the ideas. This is just one of many ways to get like inspired to come up with the idea yeah yeah. I think outlier search is going to open the floodgates and I actually have a little spectrum that I created cuz I was thinking about it too like what is the difference between like copying and pasting and plagiarism which is not good and remixing and elevating and um. I think it's the difference between copy with taste versus copy and paste. And I think copy with taste which you do such a good job of is like elevating the past giving credit and then blending from different sources versus a lot of people copy and paste. It's like they're just if you watch someone's video and you can't tell the difference between their video and my video besides the budget. Then. It's like yeah you're copy and paste but yeah but like you know me and Ryan might sometimes do similar videos. Not even say he's copy but like Ryan and I like I will go visit hotel rooms $1 versus Ryan will go visit scary air scary airbnbs and it doesn't feel the same right that's like and that's the thing like Ryan has his own voice. He's quirky and he's just like you know let scenes breathe more and blah blah and that's like Ryan's style and then our style is like a little bit quicker and just show you cool things and spending more money and you know making it epic and um so yeah that's not that he's copying us but in general that would be like doing it with taste and then the copy and paste CU yeah you know there are tons of other people who after our hotel video just went literally sometimes hit the same hotels same thing use my same text on screen speak like me act like me use my cuts use the same timing pacing and it's like be more like Ryan invent your own style. We need more people like that. We need less people that just look at Ryan look at me and other big creators and just you know literally copy and paste like if people wanted to watch My Style video. They'll just watch my video that we don't need someone else doing my videos with lower budget and less effort like we need people doing their own version of it with their own unique Spin and taste you know yeah um. I think it's also interesting another way to find outliers is from your past work or other channels. Yes. So I was talking with Chucky um who you co-founded view stats with and I thought it was fascinating that actually one of the origins for the ages 1 through 100 decide who gets $250,000 came from a gaming video that you made which had virtually zero budget but can you talk about how you look for outliers on your past videos 100%. So I was like we need to do this again uh and I didn't like the title thumbnail on this gaming video. But I Lov the content it was one of my favorite gaming videos. So I was like let's bring back the style of the content and then just reinvent the title and thumbnail where hopefully people click on it and yeah. It worked really well so in that case yeah. I got uh we double down on the the content because it's not always clickbait obviously and I also looked at your. Mr Beast reacts Channel which I know you're not making content there. But there's still a ton of people who make reacts content across YouTube. That's probably where outlier is the best right. The inspiration talk to me about these two videos. Cuz I found the original outliers and then I saw like how you reacted to them and obviously there's a lot of work that goes into to elevate it and copy with taste but like how how did you think about those well exactly. I mean it's essentially we would just react we try to react to the most viral stuff because obviously if it went viral then people like it you know what I mean and like in this instance it might not be as uh analytical. As it seems I mean the the so the video we reacted to is.

10:54 I strapped a GoPro on a fish. I mean you don't need data to tell you that's cool uh. I mean they put a GoPro on a fish. It's also it's that and it's also like we have to make good content. So it has to be things me and um. Chris were interested in and so you know that that's check the box. Chris and Jimmy would like make good content reacting to it. It's cool and then yeah. It's also an outlier that would perform same thing with the watermelon like the world's fastest cutting of a watermelon. Like that's just very interesting so um CU I don't want people to get so analytical that they forget about content because at the it's a it's a ying and a Yang because one of the biggest things also people forget too is like whether or not people click on your video. A huge factor is their experience with your last video and so if they've watched five of your videos and they didn't enjoy. It doesn't matter what your title and thumbnail is they're going to see a Ryan Tran or Mark Rober video and your video and like the last five times I clicked on your video. The last five times I clicked on Ryan I enjoyed it. I laughed I had a good time. It was a Vibe. They're going to click on Ryan get. You know and so that's where it's like uh you have to. I would say it's like Focus like in the pendulum focus more on content than you do clickbait.Don't ever let it swing too far because it still does matter if that makes sense check this out. Jimmy signed three of his Time magazine covers we're going to be giving away to you if you subscribe and ring the notification. Bell and plus you're not going to want to miss the other two videos that we filmed with Jimmy. While we were here. The next video is going to be a full breakdown on one of his best videos and why he made certain decisions in the edit and filming. He pointed out things I've never seen him talk about before and then we're going to take you behind the scenes of his shoots. How he shoots shorts his main Channel videos and just behind the scenes with his meetings. I cannot believe some of the access that he gave us so subscribe ring the notification Bell and three of you. I'll make sure to ship this out and announce the winner. Soon all right back to the video. I analyzed your past 50 videos and I noticed that they fall into nine different categories. There's so many things I want to get into. I wanted to share this with you um. So these are your different thumbnails broken down into Series yeah so over on the left. He has our protect Series where you know we did a protect $500,000 keep. It. I thought that was a pretty good video and after we filmed it I was like I like this like we should double down on it and do two more and then as we double down on it. I was like ah. This is kind of repetitive and people honestly. I would say that's like the biggest flop of a series.We've done in a while people just didn't really you know they're like. It's good. But they didn't care that much and so that's dead like and if you look here you'll see. Like most of these go more than three that one. I was like all right. We're done. We're done. I don't like it um and so you know not every time you hit but speak so that's probably like the worst form format series whatever you want to call it. We've had the best is the $1 versus that crushed I think La in like the last 365 days. I think plane ticket is like the most suet video on all of YouTube um. That's not an ad or something close like that um and so for the $1 versus I have the opposite uh problem. I think we might have stopped that like one video too early we did uh 1 2 3 4 5 6 7 eight holy crap yeah. We did we did eight of them but they were really spread out over a year. People really liked it like and it's something any one can you know understand whether you're 10 or you're 50 watching us drive a $1 car. All the way up to $100 million. Car is just sick. You know what I mean and that was also a lot of fun um. So yeah I try to end like cuz like if you do a series long enough. It's like exciting exciting. Then it's not really exciting and then if you keep doing it it becomes kind of lame and people turn out I try to kind of stop like here before it loses excitement. So I try to stop series early before before people have to tell me to stop them. I like to you know because if not then you just become known for that. I like to always keep things fresh and keep changing it up. I think that though is one of the few ones where I kind of wish I did one or two more cuz that was like it's crazy. I mean these are averaging like 250 300 million views. Every single one of them and the retentions are great. People love them so whoops um yeah.The tournament ones people love those and you know we just had our first 40-minute video which that was a fun test. That video is doing really well and the beauty of tournament which one thing I'm really trying to get better at is storytelling and it's kind of hard to story tell when it's just me and the boys but um with this you know we have a lot of characters in the video and that's one thing I want to really become world. Class out over the next 5 years is like building characters throughout the videos and then do you have water right here right here right here oh. This is water yes yeah oh my gosh. You guys are so bougie yeah well. We prepped it. We just want to keep it simple yeah um I'm dying over here for some reason um and so you know working on the storytelling. I mean blah you kind of get same thing with um um survival on survive 100 days. I mean that's why people like yes the environment we put them in is cool but also getting to know the contestant and now that we've gotten better at telling the contestant story and letting them show emotion. Those videos crushed um etc. Etc. Yeah. The character development note is interesting because with unscripted which is so much of content on YouTube nowadays like what do you do in pre-production to identify those characters or try to put them in the right situations yes so yeah. You're you hit it on the head. The the thing is unscripted shows like ours. That's where character development is hard. People don't understand cuz people always you know well so like years ago. I just got awful at it and you know if you ever told me. I was bad at storytelling you're correct and I'm glad everyone beat me on the head and be like tell better stories. Now the past year we've been really trying.You know somebody who's like ages one through 100. We hit it. I mean if you look at the Tik Tok Clips on it. People loved it. People loved you know 42 58. It was awesome and then other videos you know we. We're still improving and getting better like the protect series I feel like we didn't dive deep enough in the characters. I don't do you even know the name of the guy from the newest video. No not exactly so we didn't you know so that which is something I'm working on the thing is you know I I everything I've ever done is on YouTube. So it's not like I'm some filmmaker with 30 years of experience bringing it over I'm learning in real time. So like I want to be a great Storyteller. But like you know you have to fail a bunch and just you know. My failures are watched by a lot of people so I'm learning in real time in front of everyone um. But what what did you ask again though like how do you develop the characters cuz that that video specifically ex yeah. So for for these kinds of videos. You you can't right you can't script them and so that video ages 1 through 100 or 40-minute.Video had more cameras recording than any other production history. I think I tweeted that yeah. There there's never you can't find a movie or show or anything. That's ever had 300 cameras simultaneously recording like that and um so that's the thing we had you know there's a 100 cubes so we put a a cam a main cam in the cube and then we put like one. They can talk to or so a wide shot and then a shot on them. So that's 200 cameras and then we had all the wi shots around the studio and all the cameras we were recording with um and so the answer is you just film everything you know and and it's. But it's brutal and most people can't do that um because it's like I mean I think we had like pedabytes worth of footage. I mean it was. It would have taken a single human like five lifetimes to watch all the footage we had and so uh. But that's where you know for these bigger videos. We'll have like 50 or 60 editors ready to like chop down the footage. We take like we'll have like three or four storytime editors that are just like listening to everything and just writing down notes to make the editor's Liv easier and then um we uh. I mean we just go the the crazy part is though right if you for that video like I don't usually talk about this stuff publicly but like you're asking how do we prepare to get a better story. It's a lot of it's in the tech because to record 300 cameras for days um you need like to even house that much footage you need a giant server so in our other Studio I'll show you when we go over. There we have a multi-million dollar server rack and everything that our editors can remote into to actually edit the footage because if you tried to put all the footage for that video on hard drives and ship it to one editor. It would cost like $70,000 so like if I were to try to um give 50 editors all the footage on that video to edit it down. I mean it would literally be millions of dollars and just hard drives just to get it to them and it would take forever to copy all the footage and everything I mean it' be impossible. It take you a full year to edit that video or as we edit and upload in a month right or less and so that so for that we also have to build out a server room that everyone can remote into edit off a one central place. So then all the footage is there and I don't have to spend $4 million. Shipping hard drives out just for one single video and so it's a lot of that stuff which other people don't do so. They're not able to actually record that many cameras and that's where the hard part is if you don't have that kind of coverage. Then you do have to be a little more scripted because you know a normal person our production company or someone who doesn't you know take it as seriously as we do uh. They would just be like all right 20. This 24-hour period we're going to film this one hour window. We're going to roll with these 10 cameras. You're going to say this you're going to say that you're going to say this. This is your character and you're going to do this and then they'd be like cool. We got all the shots you know we'll see you in 23 hours for the next challenge whereas for us. It's like all right over the next 24 hours do what you want. We we're capturing it all. You're you know what I mean and so that's kind of the difference and no one shoots these kinds of shows like we do yeah wow yeah. I've never thought about the cover and for people that don't know coverage being getting all the footage and all the angles in a way that traditional TV and reality doesn't. That's like half of the the that's like the most brutal part of what we do is like managing the footage and like getting it where it's actually a video. I mean we're literally sometimes shopping down. Like I mean. It's crazy like uh hundreds of years worth of footage down into a 20-minute video yeah.

20:07 Um thumbnails. I wanted to talk about that because I think you guys are laying the blueprint about how to use ABC testing thumbnails. I wanted to pull thec testing. I've always heard it called AB testing I know but I I I and I've called it that before. But I guess cuz three options. It's more accurate. It's more accurate. It is I agree and I say that for this because I pulled the two tests that you did for your recent protect the yacht video yeah. I just I wish it was any video besides the protect the yacht video. I hate this video in hindsight um yeah I mean I would say this is one of our worst thumbnails uh to be honest which it's my fault. It's not the team's fault or anything like that um. I'd say the a option you're looking at like I'm not in it. I'm in every thumbnail what was that obviously it didn't win um so the we tested those three at the top. The middle B1 is the one that won which clearly I mean the C1. Just doesn't really make any sense even the B1. I'm not the biggest fan of we kind of like we sketched it out before before.We filmed the video and I was like. This is good but sometimes which I've learned when you sketch a thumbnail and then you like actually bring the the life and it just doesn't look real and that's one of the ones that looked good in a sketch and I was like yes and then when we actually made it. I was like no Frick and we couldn't figure out another option. So yeah um I mean yeah we obviously AB tested three formats and we found the one that worked and then we tested couple different boats. But you know I hate that video but still I think that's interesting that like big variations are the first test and when you have a winner take that variation and make small detail tweaks exactly and test and test and then wait a month and test a couple more and that kind of stuff yeah. Yeah I I pulled maybe a more relatable example from Ry Ryan. He's been killing it with these yeah. So he's done big changes with scenery and then the test two are text changes which I thought that one's good I agreed. I' I've noticed these as well. I was actually um my girlfriend. When we were. We watched this video and then it was on our home page the next day and she was like she literally said like is that what it said before the thumbnail cuz it like popped in the top left and said continue watching so even like people notice. Uh I agree I think this is a realistic way of doing it. Three options test some text and then just leave it be don't overwhelm yourself. Don't overthink it um because there there's a lot of diminishing returns and there's a point where it makes sense to like just start working on your next video if you don't have like the resources a bunch of people helping you and it's like you do have to question like okay well if I just started putting my brain in effort into the next video.But I get more upside than just like you know you know this kind of stuff um but yeah that he did good. There yeah. Um can I put you on the hot seat to do a live experiment okay. I'm on the hot seat okay yeah um. If we could get the laptop um. I want to see you do this live okay and one of the features that really blew my mind. When you gave me access to Vias Pro Y um is searching for thumbnails with text and then going down the insiration freaking insane. It took a long time to build uh I'm I'm going to give you a prompt that uh I want you to type in and then I want to go down a rabbit hole and just hear your thoughts ready all right so um basketball with holes in it basketball with holes. There's this new airless basketball that's going around everyone's talk about SE and um so before I hit enter this is uh on view sets Pro. This is our thumbnail search. Tool. Uh you can type anything you want in and it'll give you in uh thumbnails to get inspired off of. It's really sick so he just said basketball with holes in it. So I'm going to hit enter um give it. A second look how how quick that loaded this thing is fast and so now uh we can scroll through this and we can see all these thumbnails on YouTube that have basketballs with holes in it and this is exactly what you're talking about the the whatever the airless basketball yeah and so are we trying to brainstorm uh like uh. What's the title of the video we're trying to brainstorm um. Let's say that like um the NBA just sent us this basketball to try out were a channel that's like reviewing sports gear okay okay um yeah. I mean so then and the basketb they sent has holes in it yeah.So then you would just look at all these and the cool part is we didn't just stop here. So you can obviously see all the thumbnails inspiration but you can also search by thumbnail and it'll give you even more specific thumbnails on the thumbnails you like which you just kind of got to use. This. I know this might seem insane but it works really well uh and so um. I don't know you want to pick this lamelo one. Let's let's yeah maybe this one like the one all right. So we want to get inspired by more thumbnails and boom. So now it's giving you specifically. The thumbnails that look similar as you can see all the other ones that had the white balls in it pop up here and then we can you know oh. Let's get inspired off this. It'll probably be pretty. Similar results um and then if you scroll down maybe we're like oh actually. This looks crazy there's slime on his hand you know oh or basketball hitting a car. You just flip through it get tons of inspiration and then keep doubling down. Let's go through something totally different go to maybe the basketball hitting the car uh basketball hitting the the one from Jester yeah. No no no yeah the one from Jester yeah yeah right. Let's see what that funniest basketball hitting cars so now see it's going to give you crazy ones um so like this world's largest basketball over the car because obviously it picked up that you're not you know expecting it to be slamming a car. It's just trying to give you cool inspiration. We can hit this do this one with the dart in it and you just keep flipping through here. Look now here's a bunch of different versions of the dart and you just keep tapping search by thumbnail search by thumbnail and you can just go and go and go and just get inspired. What's what's another prompt.You have um. Let's just try uh slime slime yeah okay. So let's let's try slime. What thumbnails are. We getting look at that and then and then let's combine what we were talking about before filter. This thumbnail search by outlier Square oh let's have some fun so this video and then um obviously over time. We're going to build it out where you can set it where uh you know only videos above 100,000 views like we do on our outlier tool we bring it over here but so this video right here did 100xt average how to make one minute glossy salon um let me scr. Down mcraft iteme that cool so this would be if you're looking at it. You're like oh I want to see more Minecraft thumnails I bet if we hit search by thumbnail. It pull up a bunch of Minecraft ones which is cool because it allows you to go down the rabbit hole because especially if you're making a video on slime. You might want to get inspired by Minecraft slime or whatever and then obviously you can just go back um. So. These are the number one outliers with Minecraft slime in it um man what what is one of your coming up videos uh one of my coming out videos. Yeah um I just went to Toronto to interview the hacksmith and uh he showed me. The world's first working lights saer so uh maybe maybe. He also showed me the world's first he used it for one of his your videos. Wait is it the same one uh he's working on a new one. He's actually spent hundreds of thousands dollars on a clean room to develop like one without a cord and and just the title.I'm thinking about cuz. He's like a real life iron man. We're thinking about calling it 24 hours with YouTube's Iron Man. Uh $5.5 million um is the thumbnail going to be an Iron Man suit. It's going to be him. We. He actually had Iron Man mask and we had him take photos with it and then uh. He had a Thor hammer so it's going to be um. A lot of those visuals are at least so then you can type in Iron Man get inspiration from videos that did well I kind of I mean honestly if you had him flying kind of like this oh. That'd be cool. I mean I don't. I could the suit fly uh not could you have him put it on and jump on a trampoline in the video and then him fly or like. Maybe this scene I mean if I'm thinking about it like this right here would get the most views if it was him flying in an Iron Man suit like that would pop off yeah and maybe the campus right below. Yeah I don't know for your channel but for my channel that's what I would do. I'm pretty sure we've had that idea and we have a thumbnail Marx somewhere where it's like you know getting a working Iron Man. Soon it's just someone flying and I'm just like whoa yeah um. But it's so cool to like get inspiration.

27:50 That way. I I want to give you another prompt because you could search with words. But you could also search with an image yep. Maybe you find it from another thumbnail or here's what I want you to do um we downloaded an image from Google. It's on your desktop right now of a golden car. So I'm going to upload this golden car and then with nothing else. It'll pull up a bunch of other golden cars which is pretty crazy cuz. Then you can also sort it bu outliers you can sort it by default view count new so we can click on this golden car and then we can be like oo like that one um you can see super. Car. Blondie did a a car a thumbnail with the golden car in it Etc. You can just get inspired yeah that that's awesome any other while we have it any other you wanted outlier like demo or alerts like yeah. While while we have view stats up. I mean I'll show you guys so at the launch. We have five tools that was thumbnail search. We've kind of loosely talked about the other ones um AB test. I think you you all you will find pretty interesting. You can see uh all the ab thumbnail tests. Anyone is doing and you can see which one won. So you can see all the ab thumbnail tests currently running on YouTube. You could uh here. Let's let me search our boy Ryan uh my channel. So you can hit by Channel and like you know we were talking about Ryan's thumbnail. Earlier we have these little tabs too so you know it recommends whatever you're typing in which is sick um. We went all out on this. So now you can pull Ryan tr's Channel and you can see every AP thumbnail test. He's ever in wow and you can see which thumbnail won isn't that crazy. It's crazy the other one. I think you guys would love to hear about right now is outliers which uh is something we've been doing for years um. But it's like we talked about before you can find basically any video that goes viral on any channel um and uh you can just set it where we can set it where show us a video uh on channels that have over 100,000 subscribers that got 50x on a view uh 50x. Their normal views on a video and you can browse through it and you can see it all. I don't want to show you guys too much. If you want to use. It just go to view stats Pro here take this laptop. They're GNA. They're going to get too much out of this but you get it basically anything you could want to increase your views.Our goal is to put it on. There. We currently have those five epic tools. We got a road map with another dozen. We're going to try to roll out one every two months or or even you know more frequent. But I don't want to commit to anything crazy and I mean a year or two from now I just hope. That's basically like what what creators use as their like Studio dashboard to actually like do stuff. I think this is a breakthrough moment to see those tools now be put in the hands of so many people. I know it's awesome um. I also uh pulled some of your old thumbnails cuz. I went back to like 2020 2019 and I saw you're still updating them I just want to embarrass you by showing these yeah. Oh boy like take take me through how often do you update the back catalog that that Breakin one uh you know that that uh left thumbnail. In June 2020 I you know I I made myself like I literally photoshopped and made it that was such a horrible thumbnail. So a lot of the ones were updating are just the ones I made because I'm not great with Photoshop and now I have like people who are actually good. And so we're just kind of going through and making them make sense cuz like they just makes sense like that one in the bottom left with all the people like you can't even see their faces. 65 million subscribers. I have four times that like that was a like oh look like a selfie yeah. But it's like 60. There's 65 million subscribers combined between all the people in this video and it's like that doesn't mean anything. Anymore isn't that crazy that at the time I thought that was a flex in the the bottom left of a thumbnail. I wrote 65 million subscribers like guys you won't believe how many YouTubers I got in this video and then now here we are on what are we at like 240 or something 250 um yeah.So it's mostly take the ones I did just making them not horrible to be honest. Do you see a a huge change by going back or is it more of a branding play. Uh so for it's it depends which ones I see you have the the plane ticket one that one was a huge change. These yeah it's kind of branding and just making it where it makes sense um and sometimes the views go up this right. Here yeah this bad boy we we did a bunch of ab thumbnail tests and um the one with me sitting in just a normal seat one and then um I don't remember how far after we uploaded maybe like a month or two or uh. We were like wait a minute we could probably do a better thumbnail and then we we uh swapped it out for this split screen thumbnail which we had never done before. But I do occasionally see on view stats. Other channels doing really good with the split screen thumbnail. So it's like screw it. Let's try it and then we we put one on plane ticket and yeah. I mean that thing went off. I think it got an extra like what was it like 30 or 40 million VI. Weil yeah it can have big effects um and that one that was probably our thumbnail or not AB that was probably our best like uh swap like months later that we've ever had it was pretty crazy. So I I know thumbnails get a lot of love uh like in the YouTube Community when it comes to packaging.But titles are just as important. Um I wanted to break down the title of hydraulic press versus Lamborghini and obviously like titles and the idea and all that go hand 100%. And can you explain this term interest market. Cap. Oh did Chucky say that to you yeah like like in terms of how you determined like okay. Let's let's make this video about you know hydraulic press versus Lamborghini not versus Ferrari yeah 100%. So what it's probably a tool. We'll you know roll out into view stats Pro later in the future but we essentially just look at all the viewership on keywords across all of YouTube and you know if theoretically. There's a 100 billion views on videos with Lamborghini and there's 500 million views on videos with Ferrari I'm just making up numbers. Then clearly people are just more interested in Lamborghinis and Ferrari just kind of objective so that's what you know Chucky gets pretty crazy with his terms interest market cap. But it's essentially just looking at all the views you know uh titles what that word have and then um you know if it's kind of same right if it was like 100 billion Lamborghini 80 billion Ferrari who cares it's it's nominal but if it's like one's like 20 30 times better. It's usually a good indicator that like that is something people are more interested in and yeah. There's a big discrepancy between Lamborghini and Ferrari yeah is there any decisions you made about ideas uh like that where you're like you know what maybe we should do. Hotel rooms first not Yachts for the $1 versus series or I mean though a lot of times though again. This is where it's hard because we are we like data.But it's also a lot of intuition and like you got to know your audience and so like the data could say do hotel rooms first. But you could also be a beauty YouTuber and it just make more sense to do a makeup palette yeah. It might not have the the most views but like your audience doesn't care about hotels. So it's a blend of all that so you have to really under you have to look at it from a lens of like what is my audience what would my audience want and then like yes. If there's no different if to your audience. There's no difference between a hotel room or a vacation yeah. Hotels probably is simpler and would perform better but you know if you're a Family Channel. They probably care more about vacations because they want to you know think of you know vacations. They could take their kids on or that kind of stuff or maybe your family channel that kids just watch right and then maybe vacations don't matter as much because kids can't afford it. I don't know you know so you got to run through those scenarios U but yeah net equal. It's like I said even then if the market Cap's kind of the same on the viewership or even like this it. Doesn't matter but if it's like this then it's like all right. Now this is when you should go with this one. More people clearly care yeah a lot of nuances what else besides views and performance go into deciding which series or videos to make oh yeah I mean I mean views and performance matter but ultimately we're just trying to make the audience happy and I want to give them videos that they like and I know cuz at the end of the day. Like you know we you can get views on a video but people can feel unsatisfied and then not click the next one and eventually turn them out the reason why 100 million people keep coming back. Every video is because we constantly try to prioritize what they want and what makes them happy and so this is where it's hard.This is the thing that you'll you know I show the most with training people on and which is why I do it is. It's just like kind of just have to be really in the trenches with your community. You have to read a lot about what they say online and just talk to a lot of them and you can kind of just tell like protect. You know um even if they weren't underperform me even if they were kind of the prot series yeah yeah. The protect series. Even if that was like a five out of 10 I still wouldn't do them cuz I can just kind of tell people aren't like super enthusiastic about it and i' would be like yeah. They're not feeling it if that Mak sense cost like like like time. Like those things don't. I mean they if you ask me no if you ask my team yes but you know it's a lot of like. I'll be like I want to do this. They'll be like. It's too expensive and I'll be like. Is it too expensive or have you not looked into the numbers yet and they're like well. I'm like all right well get. The exact numbers come on you know and then yeah a lot of times. I'm usually like well is it a problem if we're a million dollars over budget come on yeah they kind of want it. What was the last video where you had that conversation oh almost every video yeah. I mean it's yeah I it's uh thankfully feastival is doing well uh because yeah we're we're still struggling quite. A few of these I mean if you watch them like ages one through 100. I mean that was a monster of a video or even even the yacht video. Our last video I mean if you saw all the the 100 cannons and all the people shooting at it and the million fireworks and giving the guy a yacht and the explosions and all all that kind of stuff and the construction crew like I don't know that video actually that one might have been on budget um what was the video we uploaded before that ages one through 100 yeah. No shot ages 1 through 100 was on budget um that was probably a million dollars. Over budget was do you know the video before he just went to 100 room explodes yeah and then before that was room explodes um that video wow did you see the tower did. They show you it uh no not yet oh my gosh. I need to show you it. We''ve been here prepping. I know I still I have a tower like an actual Tower yeah. But it's still up over there in a field like real big tower. Once you see that you'll be like holy crap like I don't even that one weirdly enough. I think might have been close to on budget. I don't know how but then we have like ones like U you know uh built 100 Wells like obviously that one was very expensive and and um. We usually don't do brand deals on those kinds of videos because it feels a little weird. I might start to in the future so I could do more um. But it's just like you know it's kind of weird to hey here's uh well number 50 anyways. Let me tell you about blank um but if I did a brain deal then I could build 200 Wells. So it's like that's a a hard little distinction. I'm probably going to start doing brand deals on those it. Wass yeah you get the point yeah.

38:11 The 10-minute video was so interesting because it was all real time yeah. How did you think about that was terrifying. This video is completely real time. You'll notice is exactly 10 minutes long. There are no Cuts you see everything and if Darcy does not Escape his jacket and get through all five floors of this Tower and press that button before the timer hits zero. His money explodes that was very terrifying um. How did we like come up with the idea uh. It's just honestly a lot cuz. We don't upload that much like we're uploading whatever two videos a month like this year. Maybe we'll do 30 videos. So I have I mean countless ideas. I'm sitting on and that's like one of the ideas. I've just been wanting to do for a very long time like what usually happens is I say I want to film something and then they we're like. We don't know how to do that and then like two years later we end up doing it like that's kind of where we're at now um and uh like protect was something I wanted to do for a very very long time even like Antarctica which I think we went to like a year ago. It was a running joke for 3 years before we filmed that I wanted to go to Antarctica and we just didn't we couldn't get there. We couldn't figure it out. It was too expensive and then eventually we got to a place where it was like. If this is how much if this is how much we can spend on a video. This is what it costs after. Like three years we got to the point where we could actually afford it and then we went to Antarctica and that was sick well. What are you spending right now for short. Oh gosh um some of I mean some of the ones we have coming up. I mean I just I we're giving away 100 K in them. So I know at least off the rip. It's 100K um I would say the average is probably I don't know maybe like 30 40 Grand. It's just like they don't make money like they're I'm not making that kind of money per short but just kind of like I just want to make good contents. I'm not really focused on making money off of them yeah yeah I mean some of our shorts could like three years ago could have been a long form video. I know it's crazy and that's what I want and like we're we're ramping them up. They're going to get much better over time.I'm working on getting some people in to help me and i' we've really been brainstorming like what is Mr on shorts. I don't think we fully cracked the code yet but I agree like uh. Like the spot. The hidden person one like we're building huge sets for those the prizes. Like like not this we have a similar building. Like this you know down the road and it's like this whole building. We we'll build on a giant set just for someone to like spot five hidden people. It's a lot of work yeah and I heard that you're about to take it up a notch because obviously the Amazon show is coming up um. Is it true that you're going to film even more main Channel videos in advance oh yeah like now so that you can just focus on the Amazon show later and how do you plan to do that okay one of my favorite parts of the interview is coming up and that's when Jimmy gives advice to creators who want to launch their own merch and products like he did and he gives some unconventional advice. But if I could add one thing before we get there it's that no matter what product you sell the domain name you use matters a lot and that's why I want to thank today's sponsor do store domains whether it's Mr Beast dude perfect or Zach King. They all use do store domains for their merch because a do store domain tells the world you're selling Ian. It's a big reason why Mr Beast actually move from a.com to Mr beast. Store and it's why I'm so excited to say that we're launching created. Store where we'll have some of the best quality and most comfortable merch out there from hoodies to sweatshirts to mugs and more because as creators you know our name is our brand and if you just add a DOT store to it. Then you've got the perfect place for Merch and it just doesn't get clearer than that nor does it get more direct in fact do store domain helps you sell more which is why websites on do store actually see up to 2x more organic visibility and up to 87% more clicks so don't settle for a long URL and just get your do store domain before somebody else takes it buy your dot store domain today for just 99 Cents for the first year by going to go. Storj just click the link in the description below or use the code johnj n to get your dot store domain today.All right now back to the video yeah that Amazon show is is is I mean obviously our YouTube channel is a lot. You know the big videos the spectacles the multi-million dollar budget. Sometimes we're having hundreds of people yeah breaking world records with C I mean. These are these are it's tough just doing the main channel is is brutal but yeah this year you know I wanted to take it off a notch and you know do our first streaming show um on Amazon and yeah. That's uh. That's so basically. It's probably going to be um couple. Two months worth of like Amazon shooting like from the time my eyes open to the time they close like that's all. I'm going to do if we want this show to be as good. As I I want it to be and just absolutely Crush every well. I don't want to say anything that will you know set me up for something in case I don't hit it. But if I want this to be just a world class streaming show I got to represent the YouTube Community like a lot of people are going to watch our show on Amazon and it's going to kind of be indicative of creators and so if it's not good. They're going to be like see. YouTubers can't make you know streaming content. That's why they stick on YouTube. They're not they're not the same as us. There's a lot of leadist mentality over there. Even in the people you know we're talking with to help with the show. I see it still occasionally. I'm like oh. Why can't we just make great content. Why does it have to be like you know. Why can't we just all be creators you know um. So. I really want this show to crush so it reflects well in the YouTube Community um and so yeah. We're we're going all out for that. But that's the problem is you know we. I usually film almost every day so for me to spend 60 days or almost every day from the main channel so for me to spend 45 60 days. On the Amazon show yeah. I basically just have to jam my schedule up to the max before and after so I don't skip it be on YouTube because YouTube's my number one priority I don't want the YouTube channel to miss anything for this Amazon show so which is also why we brought in like uh. I think we're up to over 70 people now just to help with the Amazon show independent of the main Channel um because that show is huge man um. I haven't talked about it too. Much I I have to think really hard of what I say because I don't want to spoil anything especially for the contestants. But like I mean we're we're buying private islands. We're buying u.I mean we're building a city. We're we're doing things that like don't make sense like I it's like take like picture. My biggest YouTube video ever like this is it and this is like a normal episode. On that show I mean cuz. I have a way bigger budget. I mean way way way more money than I normally have and we're just going all out like. We're not holding back everything like um like one of the Amazon episodes is probably like five times more expensive than my most expensive YouTube video. I mean that's like $15 million per I I not per every episode. I just one of the episodes were spinning. It's crazy but it's like so all these ideas I've had sitting in my head for a very long time. I can do right like I want to you know just give away an island. An episode for this cool little thing we can do it. We want to build a city so we can blow it up. We can do it. You know you want to do this. We can do it. It's like it's awesome because it's like really money is not a constraint. It's just what is you know phenomenal content and then that's why at the ages one through 100. We've been practicing the storytelling because I really I don't want it just to be big budget spectacle. But I also want it to be like you get attached to the characters and you feel the story and you're rooting for them. And so that's why I'm really trying to practice lot on YouTube. So when we film this in a couple months it like it's you know it's like if you combine the spectacle our film making the authenticity the budget and we like really nail down the storytelling. I mean that thing's going to be world class. I'm so excited um but yeah so it's uh basically leading up to it. I'm filming every single day um and then afterwards every single day. So it's going to be like six months of like just filming every minute of the day essentially to to zoom into one day. What ises a shoot day or what does a day look like for you like are you waking up like how many videos are you sh well. Here's the problem. It's so Random cuz like we just filmed a different video that we we needed it to be dark. So we would start filming at like 9:00 p.m. and we'd finish filming at 6:00 a.m. so like in that case you know it's just different. Like so I'm getting up at 1 p.m. and then I'm going to check on the people in the well. No I'd probably get up at 2: p.m. I like to get at least eight hours of sleep anything less than eight hours. I'm screwed like I I need like Red Bull and I hate it it. I don't like being a zombie. So if we finished at six. I'd get home at uh so yeah. I'd get up around 2: and then it would usually be we'd wake up.We'd go film with the bunker people or I have a different 100 days video. I can't mention going on. I'd go film with them or I'd go film with the people in the wilderness boom um and that would take me up to like 6 or seven. And then I'd just do a little bit of feal. All the business stuff and then have everything done by nine: and then it's just like all right the sun's down. This is the video we just finished filming. It was like five or six days of this and then uh you I'll show you we have like a wipe out course. We were we were lifting like uh literally Giant wipe out courses 100 200 ft in the sky and filming on them and so now it's dark and it looks Pitch Black in the background and you know sort of lifting. These cranes up um and everything and then you know going all night and so that's one day and then a different day is like um. Chandler what brings you here what up Chandler how you doing man are are you popping in you. What's the video we filmed. Before this off. Schol course come man come here what up man good to see you man wait. Why are you. Here we actually got a camera right there. That's yeah this going on. No you're good. I'm just not used to seeing you in the thumbnail.Studio well. Let me get yeah. See you later um that that's crazy your. Schedule is like that jam-packed of course yeah. Because it's like cuz. There is opportunity cost because every day I'm not filming. That is like you know like. Uh. There is no such thing as a perfect video can always be better. So every day I don't film is the day I could have filmed it made these videos better. You know what I mean so. It's like yeah.

47:28 You don't you almost don't. It's hard. You don't I I wouldn't recommend you put yourself in a position like me because it's a. It's a lot you know like a normal companies. Go up like this the COO. This one's fli everything funnels down like I am technically the product. I'm the thing that keeps it spinning like you know the hundreds of people we employ you know it all falls apart if I don't show up so. It's a lot of pressure for people which is why I don't recommend. Most people do videos like me because it requires you to have a lot of Team a lot of money. It's a lot of stuff just resting on your shoulders but yeah it's like essentially every day off is like kind of an L for the content it just means the videos are worse. You know do you plan to keep that for the future forever you as I don't see any world where I'm stopping. I mean what else would I do. I mean maybe just maybe I'll take Sundays off consistently and like play Call of Duty or something. But I'm not at that point. Yet I I probably have at least another 10 years before. I'm like need a break or anything like that when it video gets a 10 out of 10 like what's your mood like I know to me like almost ruins my day I mean my new video was a 10 out of 10. So the protect the the yacht um no I mean years ago yeah. I mean it would absolutely destroy me. I mean this was my entire personality everything that mattered to me um and so I mean I would cry like it would. It was pretty crazy but now I mean it hurts. It's like someone stabed me and then I'm just like take the knife out. What did I do wrong I go observe it and then I just don't open my phone and if you if you just don't look at Creator Studio. You're like oh maybe. It's a five out of 10 I just won't check and then you just kind of ignore it. So that's kind of where I'm at I I absorb the pain I let like my. I feel the emotions and I'm like damn I'm depressed and then I just funnel that energy into what did I do wrong and in this case I was like never doing a protect series again screw that people don't like it that thumbnail is horrible um and then okay we got that move on. You know what I mean which is hard. But then you just start working on the next video and eventually you just get so in the sauce. On the next video you don't even remember wow. I mean to hear you say that how do you how's your mental health. These days oh. I mean I just work so much. I don't have time to think about it. Oh. Wow I mean just that's always been my Strat. If you like think about oh what happens after you die do you just see. Darkness forever or you start you thinking of all these other stuff. And it's like I'll just keep working. Then you can you don't even have to worry about it wow um.What's the most surprising thing in terms of how efficient you are with your schedule like I've seen like people prepare the thumbnails like and before you walk in like are there any other examples of like how you're able to maximize like your day I mean the thing is I don't view it as maximizing our efficiency. It's just kind of like my life at this point cuz like like I said like every second I'm not filming is like there are things that need to be filmed. There's so many things there. There's probably 20 shorts I need to film some like 10 Tik toks I need to film. I have 300 Day videos going on and I have you know we're always filming main. Channel videos um. So no it's just kind of like. It's just uh just kind of I don't know my light. It's not uh if I'm like just sitting down doing nothing. I kind of feel weird. I'm like oh I'm. I'm doing something wrong like I someone's going to yell at me. I shouldn't be doing this um so if that kind of answers the question it's kind of just how things have always been you know. But it's not like you don't just end up. You don't snap your fingers end up here. This is like a a slow progression over many many years like I I decided a long time ago that like yeah I just I want to spend as much time as possible filming and all the the other stuff I want to train people up to like be able to do it. I just want to be involved in creative and filming and ideally that's where most of my time goes so. It's a cognitive decision of like you know training up other people to take everything else off and then like pushing people to push me like. It's not like like I'm telling people push me and and you know make me a better person help me make better content like you know.Let's make this the priority that kind of stuff. But it takes a long time to ramp up to that point yeah and I was talking to the team. They spend sometimes like 30 hours prepping for one shoot and I want to ask you. What are these grid lines that we're standing on right. Now like what what happens here in terms of setting up the lights and the people well yeah cuz you know if we need to shoot 20 or 30 images. We don't want them to have to reset for 15 20 minutes in between each that would take an entire day. So these grid lines allow them to put little marks so they can practice images before like the lighting and that kind of stuff. So we can kind of just flow from one image to the next um and they don't have to like think about all the lighting. They can just have all the lighting marks pre-marked down. Yeah I pulled this cuz last time. We did an interview. This time I was here for a thumbnail shoot and they were getting everybody there to take an overhead shot um can you talk about that process to get everything ready before you walk in cuz. I've never seen anything like it before the. Problem we have here is and the the only real linear constraint for the the company or for the channel is me right. I you know so most some of our videos were were filming s to 10 days. Like some months I'm literally on set you know 28 days out of 30. Some months you know a typical month might be Clos to to 20 and so it's just hard because it's like um like if you envision it. If we film three videos in a month and like uh. The first is a $1 versus right. We'll say like $1 versus a Million Dollar Hotel I have to fly to seven different hotels all around the world. One of them's in India right that's three days off the rip right there so like that's a 10day filming uh slot if not 11 days and that's if we're really extreme and Cutthroat with the time and then I have to go film another video but that's you know seven days of filming. But it's also a day of travel to get there and a day of travel to get back right. Now. That's 9 days that's 20 days and that's only two and then you tack on a third video there or if we have like a long 100 day video like right. Now we have people um living in a bunker survive 100 days in a bunker with half a million dollars and like you know that's some I have to check in on them. I have to check in on um. We have some people in the wilderness and then I have to so that would take you up to 22 days. Then I have to film shorts and Tik toks and all that other stuff which isn't crazy hard. But that's still a couple more days and then I have to work on Feast. The next thing you know like I'm like from the time I wake up to the time I go to bed basically book for like 28 days straight and it's like well. We I still have to do thumbnails but uh yeah and this one um to me.I'm not as in the Weeds on these when they collect people. But we have just a lot of people locally that we usually end up using. And I think we have an app where we just put out like a ping like hey you want to help us with blank. Here's what it'll look like blah blah and people just sign up for it. So they probably did that got all these people and then yeah got the shot yeah and I thought it was also interesting everybody's wearing a neutral color. So that way they can edit in and post put a jumpsuit on them and uh just yeah. I me they guys we have now or the team. We have they're just phenomenal like you know three years ago or whatever I was making these thumbnails in Photoshop and I mean I couldn't do half the stuff. They do like sometimes. I'll just throw out something. I'll be like you know it'd be cool if there's a building in the background. But I know that's not possible they' be like why we just put it there. I'm like what do you mean and then they'll like come back two hours later. I'm like oh all right well. That's that looks real cool. I saw like that you have like stand-ins uh and this some of you tweeted out yeah. So we have this uh one person every time before we shoot a thumbnail um all or before I Sho a thumbnail. He does the thumbnail so I can kind of look at it and make sure I like it and um so we have a lot of images like for every one. I take there's probably hundred of him and then they'll take it let me see what it looks like and I'll be like that looks good and then they'll set it up and I'll come in and crank it out. It's so impressive man. This is awesome he just his handing me paper. This is like really well prepared. I like it thank you man. That's I mean I mean last time. We did our interview I had 24 hours to prep and then uh that yeah and this time when you called me. I was like all right. I got more time I'm going to like just do everything I can so we got a ton more where that came from.But I think what's crazy is that you're not only shooting videos. I've heard stories of you re-shooting videos like the seven days stranded oh gosh. Yeah is it true that so you spent two days on the island and then what happened that you had to reshoot that's right we never. I was going to like throw it up on Mr piece 2. Like the two days I forgot I never did that uh someone remind me to do that um yeah. We we went to spend seven days on deserted island and you know three the three things that really make me miserable. Like I can bury myself alive. I can not eat food for weeks. I can I can do extreme things I can count to 100,000 but there are three things that just make me want to die and I really struggle with and it's heat. It's the Sun and it's bugs those are like if you. If it's an extreme Challenge and it doesn't have those three variables I got it. If if you introduce one of those it's like woo. I don't know and so yeah we did seven days on a deserted island and uh it was very hot. There's a lot of sun cuz I get very paranoid. I don't want to get sunburn and skin D and there a lot of bugs and I mean I was getting just destroyed by bugs and yeah um on day. Two I woke up and my leg just had like a hundred bug bites. On them. Both of them I was sunburned. It was like so hot like it wasn't supposed to be that hot. It was supposed to be whatever like 80 degre. For some reason. It's like 90°. It was miserable um and I was like I can't do five more days of that and which is um a good. That's something I've learned about myself. So now I'm not I I don't put myself in those kinds of positions. Anymore cuz I I I don't mind like pushing. I actually enjoy pushing myself like when I counted to 100,000. Obviously I was miserable the last 50 hours. But weirdly I get enjoyment out of like going to the point of misery and then pushing through it and finishing is like something I I for whatever reason kind of enjoy but when you it's just those three things I've noticed anytime. It's one of those three variables. It turns from enjoyable Miser misery that when I complete I'm happy till like this I just want to die like I can't do this like and I'll finish it. I'll be like. That was the worst day of my life for a week of my life. I I can't so yeah so anyways.We after day two we scrapped. It shot the flare and then um. But I but then I'm like on the boat right back I'm like I lost and then now I'm like it's messing in my head. I can't. I can't I can't so. Then we came back refilmed at a different point and did the seven days wow yeah for the island are you sending somebody to scout it out ahead of time or if you buy an island or or stranded onland like what's that process well if we buy an island. That's different than if we spend seven days on it. So if we buy it yeah. We'll send someone to scout it. The seven days stranded. I think we s someone out there well usually. We'll just call someone. Local tell them to go out there and be like hey tell us what you see you know or whatever um or we'll send someone out there just to like make sure there's not a trillion snakes everywhere um so yeah. We'll they'll Scout it out and be like yeah. Jimmy won't die and they'll be cool. Yeah I'm coming out um.

57:44 I know you're not only pushing the boundaries your attention to detail like it's next level. I saw this tweet that you put out um where you were going and spending 15 hours at Walmart and targets and I'll just read it off. You're like seeing if they had inventory of Feasta in the back and helping them put it out and then you said the store was doing zero sales. When I visited and zero product on the Shelf. I found these in the back room and you had to scan them and place them on the shelf and then the storage started selling a bar bar an hour hour uh most products. Uh don't have velocities like ours so you have to stock the shelves. So you're you're at the top of the game but you're doing things at the bottom of the ladder. Like stocking the shelves. I mean yeah every single day. I try to visit at least a Walmart and Target and just look how the product cuz at the end of day. If you're selling like CBG consumer package good like you know. It's you're just putting some like. It's something on a shelf and you know you want to have the same experience as people buying it and make sure it's a good experience which um so yeah. In that instance I would go to a lot of stores which also just to be clear. It's not. It wasn't the Walmart or Target employees faults. It was ours we we didn't have enough bars so we would uh send bars they would sell out and then like the you know and then sales would go to zero and then we'd send more but like you can't expect it right when it hits for them to go put it out. So I would go there right when the delivery would hit and then put it out which obviously they would have done it. It just you know um which we've you know kind of solved cuz. We're we're ramping up production of more and more bars so hopefully that's not a thing um anymore. But yeah I mean you. I feel like that's just one1. You should just go see your product out in the wild. I I feel like a lot of execs when I tweeted that everyone freaked out but that wasn't what I was trying to get was like like people were like whoa you go to the stores and I wasn't trying to be like oh look at me. I was just was just an interesting thing I um but yeah I mean I probably in the last month visited like 60 or 70 Walmarts like and sometimes instead of flying somewhere. I'll drive there. So I can hit like 20 Walmarts along the way and look at febles in the chocolate AIS. We did that we had like a layover from DC to North Carolina and I was like screw it. I just like didn't go to it and like uh the person I was F was like where' Jimmy go. I was like and I texted him. I was like I'm just going to rent a car and drive home. So I can visit 30 Walmarts and I was like you should board the flight though and then I just drove and hit every Walmart from DC down to uh. North Carolina are are you getting stopped at the Walmart so like I imagine it's hard oh.I got if I I'm going to tell you. I have a couple strategies to not take photos yeah if I don't do anything and I just like you know because especially because I'm kind of tall like you know my head is usually above other people's so what I usually do is. I'll tell you the second best strategy because I don't want people to know my number. One one is if I throw a beanie on in glasses. No one recognizes me. It's like because I never have worn a beanie in a video. It stretch there like if I get it where it covers up my bangs. So it's like here and then I throw on Shades. I it'll be like the amount of photos go down 99% or maybe like 95 and then there's another I can take it one step further. If I really don't want to take a photo and yeah. No one will notice me cuz like if you if I cover up my facial hair too then yeah you. If you can't see my bangs my facial hair. Then. It's just like some tall white guy. So no one recognizes me which is what I usually do I I think the reason people are probably surprised to see that tweet is because you right now have over 200 employees right. Like you're worth millions about to be the biggest YouTube channel um. What's another example of you rolling up your. They're doing the quote unquote Dirty Work that you think would surprise people whe whether I mean I just went to um you know this is something we talk about later in the year but you know I just uh visited a lot of my farms in Africa and with something special we've been working on for febles. But I don't want to dive deep into that give me a couple months to talk more about it or I mean everything I'm involved in every part of everything. We do. I mean obviously sometimes I'll help with the thumbnails sometimes I'll help with the video creative sometimes I'll you know any job in febles if it's designing the packaging. If it's U the artwork I mean calling a retailer. I don't I mean there's nothing I won't do because this is. These are my companies you know what I mean. So I don't if someone struggling needs help. I'll help them. I mean I don't even someone needs help you know figuring out how to clean this floor. I don't I really don't care you know what I mean um Jimmy. What's the rough pie chart of how you make money right now between AdSense sponsorships. Mea yeah pie chart so just percentage um. Let's see for this year um you think on it. I've actually I haven't done this math. Uh uh 10 well. So we're talking Revenue obviously not profit like um. But because I don't I don't I don't even know if we'll make money this year just because we're you know in feals. We're making so much product content. We don't ever make money. Maybe one day um and view stats I mean right. Now. We have no Revenue. We just you know. We've put millions of dollars in a building tools and we don't even have ads on the site um. So that's kind of the status of a lot of things um but for Revenue o over half of it will be uh Feasta. A lot of it I mean because obviously that's just blowing up and people are really liking now that we updated the formula. It's crushing um and then iide that there's just a lot because I don't have um like I don't Buck it. As YouTube I have it as like ad Revenue. Brand deals theoretically Merch this this and so there's so many line items and I last time I looked but um yeah. I mean the obviously we're going to spend over 12 million a year on content so you can deduce. We're probably going to do close to that much in content revenue and that kind of stuff wow um.How do you decide whether a video is going to be a sponsored video and get money from an external brand or devote it to raising awareness for Fe well. I I have to do brand deals in almost every video. So the only ones I don't are usually like the really hardcore philanthropy ones where I'm like oo this might feel weird. I'm okay with just take a couple million dollar L uh but like the wells and maybe one others but outside that every video a brand new on it cuz. That's the only way I can keep the lights on like these like cuz that $3 million you know isn't factoring in like the warehouses or the studios or a lot of other expenses. I have that's just kind of like the cost of the video and like the people working on it um so like if I don't do a brand deal right you know and I spend three million. But I have theoretically another million dollars in GNA and stuff like that. So it's like the total cost of everything like $4 million to get that video out the door and I don't put a brand deal on it. I'm not making $4 million in ad Revenue. So if there is no brand deal you know um like let's say. Theoretically. Theoretically a brand pays me $2 and5 million and like you know if we don't put a brand do on it. That's an extra $25 million negative on that video. You know what I mean so uh yeah I have to do them or or we're screwed. What's the biggest brand deal you've said no to um. Oh. I've said no to a lot of big ones. I mean the obvious easy ones are like I've had a lot of uh. You know those um crypto Casino. I mean like you know uh but even outside of those there. Some that I won't say them because I don't want them to feel weird but some that just didn't feel like a right fit and yeah. I mean I've had people offer tens of millions of dollars and I'm like I don't know like do you yeah for one video. No no no for like for multi yeah. I'm like do you know what my audience is I don't no for your sanity. I'm GNA say no also that would be weird yeah um. What's like an average like brandy. Old now like for like the main channel uh uh I IDE I don't want to say it. Because the problem is it always goes up and then the people who hear this will be like oh well. Jimmy's overcharging us we're getting screwed uh but not enough I need more to be able to afford my videos so because my video costs keep going up um and they go up. They just go. My video costs go up like this and my brand deals go up like that just not at the same rate um. But I mean it's obviously more than I ever would have imagined if you asked me five years ago. Whatever number I said it's that times three you know I'm like whoa this is crazy um would you sponsor other creators on YouTube with fees uh 100%. Uh when we after this I'll I'll explain kind of my Roat the back half of this year. We're just like right now. We're pouring all our money into like setting up certain things. I'm going be talking about later this year and uh with febles and just working on like the ethical sourcing and that kind of stuff. But I'm pouring everything I have into it once that's up and running um which I'll explain off camera then yeah. We're going to be going crazy yeah do you have advice for creators who are launching products. More people are doing that now than ever before um and I thought it was so smart like when you launch. Feast tables like you gave so many of us like time box like uh like you know like that ticker like the lock safe then it opened. It was like you created a moment out of your product launch um and I was talking to a lot of creators. Before this to prep question. Jordan Mander wanted to know like how how do you like yeah launch this like how do you launch a product if you're a creator with an audience or trying to build towards that yeah. I think um a lot of creators are launching products and for some it makes sense but I think for a lot. It's just uh building a real business is is hard you know what I mean like you know building up feastival like I'm in the weeds I mean this thing is taking an unfall amount of my time. An unou amount of money like success isn't guaranteed and um even if you have the influence right getting people to repeat purchase come back innovating the products right you can't just get by on your name. I mean you can for first buy but if you want people routinely buying you know your product. Over 5 10 years you know um and so I think it's it's if you want to launch a product.Do it like don't listen to me. I mean who cares do do whatever you want and what excites you and you know I could be wrong but for a lot of people um. I think it's just uh premature and honestly. I think they can make way more money doing brand deals than launching a product and it's like I don't even think it's something they're passionate about and I don't think they realize just how difficult it is and uh yeah. I think I mean you're kind of seeing it like a lot of launching. But a lot are already you know being closed and so I'm saying it because I'm already seeing a ton of influencers shut down their cpg products and their food and beverage brands that they're doing um and I think way too. Many are doing it and they don't understand this. This stuff is hard like. It's you don't just like you know hire two people and they just magically make you know blank and then you know put it out there. Like you you need a team and you need to like do it as you have like you're competing with brands that have been around for a hundred years and um and uh so anyways I my answer is I think for most people. They would benefit from just doing brand deals as opposed to starting their own business because it's it's just a lot more work than I think they realize yeah and I think like the opportunity cost of like starting a business for two years right a brand if you're an influencer um and then promoting and promoting and promoting it because you have no experience in CVG or any of this stuff. It just kind of flopping never really making any money it kind of flatlines and then slowly kind of dies right. That's two years where you could have theoretically been doing you know you know if you're a decent sized. Creator like 200k brand deal here 150k brand deal there 200k brand deal. There you could have made millions of dollars in brand deals but instead and you could have put all that time into your content because not everyone even has their content fully figured out so building that cpg business will come at a cost of their content. They'll get even less views so you have to factor all that in and so it's like you know there's one world where millions of dollars in brand deals is what I see a lot of creators you keep growing your socials you keep pouring all your energy into it. Or you start this cpg brand that you're not even that passionate about. It pulls you away from your socials and stuff and it starts to drop a little bit and you don't end up making your money because it's actually freaking hard to run a profitable uh company with competitive cost or if you're overcharging. Then you know people are going to try once and not buy it and then you know you come out the other in two years with none. Of that money and you know a business that's not even good yeah so that's kind of my viewpoint yeah.I think more creators need to hear that um is your goal to sell febles ultimately or oh. No no you want you're in for the Long Haul. You're trying to build it and how do you think about like where you promote febles in your videos. You're wearing the jumpsuits like like how much of that planning happens in pre-production in terms of the promoting. No I mean. It's kind of just whenever I mean a lot of times. It's just like oh. I want a snack like can be a fful bar and then I you know cuz. Sometimes we're filming for 15 hours and so I'm just eating and I'm like hey buy febles anyways or you know like. I'm also very excited about it because I pour a ton of time and effort into the product. So we have contestants usually at some point. I'm just like yo try this and let me know what you think and then I'm like oh hey. You should just film it you know and then so it's not as strategic as it might seem it's usually just us eating chocolate um and then you asked about the jumpsuits like the stuff we wear yeah yeah. That's one thing I'm stared to experiment with I guess cuz. The Amazon show we're starting we put a lot of thought into figure out what we wear throughout it. So it doesn't feel as amateur as a YouTube video. There should be a little bit more of a consistent theme and um when I started studying that more I was like hm. I wonder what would happen if we started doing that in our videos so like ages one through 100 I wore a suit throughout the whole thing and I actually feel like it elevated the tone of the video and it felt right like it didn't feel corporate. It didn't feel non YouTube. It still felt YouTube and I feel like it made the video better weirdly enough because I just fit the vibe yeah and so that's something we've been experimenting with is like me wearing clothes that kind of match the vibe of the video which weirdly enough works. So it's like. This is like this is the hard thing is not hard. This is the interesting thing is like if you would have brought that up to me three years ago. I'd be like who the actual cares like who cares what I wear in a video but now I'm like actually it. It can like really make it feel more like a universe when people watch the videos and like I'm you know um and not break the immersion and I'm like this is. This is cool. But I never would have said that three years ago and that's what I love about content creation is you're always learning improving. If you have an open mind. You you can always get better yeah are there other things that you look back at three years ago. I'm like everything I mean if I watched a video from 3 months ago. I'd on it and be like. This is terrible so I I honestly if I if I watched my newest video I I would complain a bunch so what what are some of the more recent complaints you've had about videos. You. Rec put out. We just have to watch it. I mean it's just because we're always getting better every video we try to improve a bunch of stuff and so every video we go from a video. I'm going to have exponentially more complaints because we're always improving things. So if we just went five videos back. There's at least probably 20 things we've tested and learned since then and then when I watch it all. I'm going to be able to think about are those 20 things I be like oh my gosh and if we go far enough back then it's just like screaming Jimmy with no story and I can't even watch it like get that out of my face I hate that I mean at the time I thought it was good content. But it's just like you know.I I I didn't have a mentor. I didn't have a I don't have a film making degree or people who were teaching me. So. I started making content when I was 11. Cuz I just like making videos but no one ever taught me anything about storytelling or anything like that. So you know as I'm growing up.

01:12:03 I'm making these videos and I'm doing my best with what I know um and you know and obviously that was one of the biggest complaints back in the days that you know it was just screaming or was a little too. Fastpac I didn't know any better like I would slow the scenes down. I'd be like what do I put in. I don't I don't know how to do this. So it took me a long time just because I didn't really have anyone teaching me to like figure out. Here's how I can slow scenes down where it's not boring and actually you know let things breathe and that kind kind of stuff um so like you know now. It's obvious because I'm you know I just turned 26 and I've you know studied filmm quite a bit and I've talked with a lot of really smart people. But back when I was 21. I had no idea and I was just like oh fastpac is entertaining. You know what I mean so how have you slowed it down without making it boring a lot of it is you get them connected to people so they're like interested in that person. Like if if I just threw a random person on the screen and they talked for 12 seconds. You're not going to care. You're you're literally. I mean the retentional just up but 42 you know. When we were filming that video we noticed he was very outgoing and he was very cool like he had a deep voice and he was he. He talked a lot age 42 age 42 yeah in that ages 1 through 100 video. He talked a lot um and so we you know made sure to like always have a camera on him because he was really crushing and so we built him up throughout the video because we had a lot of footage. So I think there's one scene that we didn't really cut for 12 seconds. But because you were invested in age 42. At that point you're invested in the person age 42 was talking it work worked like retention was flat cuz. You're like o I care about this dialogue but if that was the first time you saw him you wouldn't care so.It's just kind of stuff like that. If you're watching the interview this far then you're going to love. My newsletter created news just go to created. Newws and every week you'll get a breakdown of the best thumbnails on YouTube why they got you to click. You'll get a breakdown of the best outliers and the best performing videos and why they got you to watch and you'll get the latest and the news for creators and why it matters to you and how to make sense of it just go to created. News and it's going to be email that you're going to get in your inbox. I promise all right back to the interview. I mean the other number that stood out to me is like the fact you're working with 50 editors like most creators have a hard time working with one editor and like like sharing their style and making sure things are consistent. But your videos. I feel like still have that same style and that like Beast brand I I mean I've been very involved in the editing for many many years working alongside these people but yeah we have some amazing people and honestly there the the beauty now is we've gotten to the point where we've got people now who show me new things and it's like. It's like you said. It's my style my voice but a lot of what we're doing now like I'm learning how to be a better Storyteller from my editors. I'm learning new tricks and new things and like there you know some of the graphics we do in transitions like I I don't know how to do any of that. I'm just like yo give me a cool transition and they whip it up. I'm like whoa I didn't even know that was possible so it's like yeah. I used to be in that boat too like them where it's like you know I'm teaching the editors. But I'm I'm so far past that my team is teaching me stuff. You know so. It's kind of like just working alongside them which you know everyone knows. This you just got to work along side your editor or editors for years. Eventually they'll pick up your you know style and the things that you care about and then you should just let them free and be like all right. Now you guys keep developing and run with it. You know or you're just going to be stagnated because you know unless you like are studying and like constantly trying to prove it. But if you're like me and you can't just sit there and spend five hours a day trying to figure out how to one up it. You need to let them do it and you just kind of make sure it's on brand and authentic. You know yeah.I I found your secret Instagram where you're casting oh yeah well it's not even a secret um more people to to find this Instagram I need help we need more people seems like. It's like just being kept on the side but how do you cast people to be in the videos or even the Amazon show because that's a huge opportunity well I mean for ages one through 100. It's you know we're just looking through the database of uh. All the people which that one's really hard like people don't even understand you know how hard it is to find a 100 people in a 100 different ages in one spot all at the same time like especially in Greenville. It's not like this is la oh you're not flying them. In. It's all local we try to find loal people especially um you know just because we like to we have people quarantine befor so we don't want them to fly so they can quarantine and then they come in and we keep them separate and that kind of stuff um but yeah for for that video. It's like sometimes you'll find all the 70s but 75. There's just no. 75y old and like you find one and he's like I don't want to be in a video. It's like and then he we have to hunt and hunt and hunt and then you find another one and they're like no and then eventually and you have to do that for all ages. But for other videos. It's just like cuz. There's a lot of people in the database we have but not a lot of people can have the ability to take off work for a week. You know INF a video needs to be a week. So it's like can you realistically film this video for a week. You know we'll pay you but still you have a job. And I don't want you to get fired you know and then um you know so. It's all these little parameters and so yeah we need more people in the database cuz. Usually we don't have enough people to fit it even though we have thousands of people in our data set how much is somebody getting paid if they don't win the prize money it just kind of depends right like if they're just there. For 5 minutes. I don't know maybe we give them 100 bucks but if they're there for a couple of days we'll usually give them a little bit more money and a lot of people who go deeper in the challenges like ages won through 100. The four people that didn't win we gave them $10,000 right because it would feel weird for them to have gone that long and then get nothing so yeah um do you also ask them to do like a like a video test or anything like cuz having just the age is one part of it. But you want to make sure that you at least have characters on set yeah. That's where I I think that's what we're doing for the Amazon show I don't know if we do that for everyone who just supplies for casting but yeah for the Amazon show which since this is going up in the short term when this first goes up you can. I mean just throw it in the description. If you want to be in our Amazon show just uh apply. We're going to need you for a long time especially if you go the distance. We're going to need like two minut so uh but yeah if you want to be compete in our show for $5 million and you know hang out with us for a couple months. It's down there well. They compete against celebrities. Cuz. I heard you're also going to have them as contestants.Uh I can't say anything cuz. I need all of them walking in knowing nothing cuz the these. These are huge like people could like Google image. Some of the sets we're building in like Intel or things like I mean. It's disgusting how big this stuff is how much are you using AI in your content creation process and becoming more efficient yeah. We found some pretty interesting ways to implement it not as obvious as you think. But one interesting thing is like because we have so much footage for these videos. There's uh I don't even know the name of the tool but there's this one AI tool where I can type something in and it'll tell me anytime that word said right so if I'm like oh we didn't mention febles. In this video you can type in febles. It'll tell you anytime. It was said in that thousand hours of content it'll pull up the clips for you. So then we can be like cool or 42 hey. We want another shot of 42 talking to like build his character. We can just you know look at 42's cam type in something and it'll pull up those scenes so that that was pretty helpful obviously everything we're doing INB test the thumbnail search that kind of stuff is is very helpful which is why we're rolling it out um. See those are the biggest ones and then you know like everyone. I just occasionally type things in the chat GPD for um. But I right. Now these are good. But I mean everything's rapidly improving so much that like yeah 10 years or not even 10. Like three to five years from now yeah I wouldn't be surprised if people are using AI voices in the video. You're just like you edit a scene and then you're like here. AI just give me 10 different ways. The scene could be better and like all this other stuff yeah do you ever think there'll be a day where you don't show up on set and you oh no no I cuz I I mean I think like there'll be a point kind of like with the animation like I I I had that same thought cuz people always bring it up to me. But then I go look at animation and people thought the same thing like oh animation or CG like you know why why do we need real life superheroes when we have these animated superheroes and that kind of stuff but look we still watch them. I think it'll be the same case here even if it is relatively indistinguishable. There is something cool about it being authentic that people still like or or still you need motion capture suits like Avatar they're still performing it and then they put the CG on top of it so um to bring things.Home. I wanted to rewind back to 2018 yep um when oh boy um PewDiePie was the most subscribed to a channel. Around 70 million subscribers. T Series was gaining on them yeah um and you ran this entire campaign to you know protect wow that was 2018 yeah six years ago yeah. Whoa that's wild you know you ran that campaign like keeping PewDiePie at the top spot. T Series eventually surpass them yeah um. Here we are full circle. I know you're about to surpass series first of all do you have a message for t- series if they're watching right. Now do I have a message for yeah yeah yeah um oh boy uh you know it's uh. It's a little ironic isn't it six years later. Here we are back again um no I mean one thing I want to make very clear is like you know before I think it kind of got a little um. Like you know this country versus that country and not I don't think Felix took it there. But some people took even got a little racist with the subware before so I'm very cognizant of it which is why I'm not leaning into it. Too hard like I'll probably do a short and talk about here and there. But it's like this isn't to me. I have a huge fan base in India. So this isn't India versus America. It's it's not. It's just I just want to be the most subscribed to channel and I do think it is a it is a little yes I have a lot of people helping me. But at the end of the day I started this channel. I've been doing it for 14 years. I live and breed this I am the face in it and I am a Creator by you know YouTube runs in my freaking blood. You know what I mean and so I do think there's a little bit of symbolism that it's nice that like a Creator you know a homeborn. YouTube Creator is the most subscribed to channel even though I know some people might. Not see see it that way. I think that's cool um not knocking on them. But obviously they are a corporation with probably a thousand times more employees than me um or something crazy um. But yeah we got to like draw the lines in the sand. I need to make it clear. I love India I have fans in India. You guys are awesome and has nothing to do with that um. People make it that like some a lot of idiots will just start tweeting. India sucks go crush them.Jimmy and I'm like okay just so you know. It's where a lot of my audiences but okay um if you had to record a high me. In 10 years. I know you've done that a lot before the uh High me in 10 years goes up in 15 months wow 10 years yeah. Wow no I know I should I should have I I had that thought like a year ago I kind of regret. It I should have done more should have been like high like at 100 million. Subscribers should done High 10 years that was a GI. You should do one when you pass teers really yeah. I mean that'd be cool that's a that's a landmark. Let's I mean right now no well yeah. I know you got to do it. I got do it camera yeah that would be cool yeah or maybe a teaser if if you were going to say something like hi me in 10 years yeah. But see now see the the beauty of hi me in 10 years was the Innocence right because it's like I I had 8,000 subscribers or less and I'm like yeah hope. I make it. I really hope but now you know if I did H me in 10 years. I'd be like I hope I have a billion subscribers and it's like well that's not you know. No one would be like. Crazy shocked that that ended up happening but back then it made no sense and yeah. H me in 10 years goes up in 15 years um. I think in that video I said I hope I have a million subscribers if I like think back to when I filmed the video that's and ago. I think I don't remember I haven't watched it in a long time. But I think when I filmed it. I was like I really hope until years I have a million subscribers. Yeah isn't that crazy that's W that video is going to go off holy. Crap. Do you hope that you'll have a family in 10 years uh from now yeah well. I have a girlfriend but and I have a dog so I kind of have a little one um yeah of course. At some point um. It's kind of funny. You know one of one of the interesting things about doing podcasts as you grow up is you say a lot of stupid things and like someone asked me that a couple years ago and I was like my answer was very weird. I don't know I was like in a weird grind mindset. I was like well Elon and all these other people have kids so. I'll have kids and people clip that and they just roast the heck out of it. And that's one of the um. Negatives of like everything. Everything from 11 to 26 is on the internet and obviously if you ask someone something at 19 and you ask him that same question at 26 or you ask them at 20 or 26. The 26 question is going to be your answer is going to be way better and they're almost always going to look back at the 20-year-old answer and be like oh that was dumb because you're just like learning and growing. So like um you know you just get Deja Vu cuz. I that's why I'm so uh adverse to that question cuz. I'm like but no u but now it's like yeah. I think the the the thought of having a kid. One day would be fun like raising a a little mini me and trying to like you know teach them business and all that kind of stuff. It'd be awesome because like I didn't have anyone mentoring me so like if I can turn a mini me into like just a business Mongol at the age of like 15 that would be sick and so that like now that's exciting and it sounds fun not anytime. Soon because of course. I mean I don't even I mean you just. I mean you tell me about it. I mean that seems like a lot of time. It's a lot. But it's the most amazing experience by like how many time how many hours a day would you say but but that you're like just not even with the kid but in that You' having brain power or whatever you're having to devote towards the child. I think it's 247 yeah exactly. I think about it all that's where I'm not at that point because like right now that's where that's you know you're because you're always thinking about whether you're with the kid or not as how I am with YouTube and so like if you introduce a kid in my life anytime soon like I'd be screwed. I don't know the way you've empowered so many people and now now creating like these tools and just sharing so much and inviting me out man. I'm just so grateful thank you what a nice guy you guys should subscribed to him. Thanks Jimmy thank you for like you know Chucky the team. Everyone. This has been incredible and uh yeah and thank you guys to subscribing to his channel. Do it right. Now. I have urgencies so you're more likely to convert.