Allbirds offers eco-friendly shoes and apparel made from natural materials like wool and eucalyptus.
Passport Playbook
Enhancing Awareness of New Products
Customers may miss new footwear releases, affecting sales. Broadcast push notifications can announce new products, boosting engagement and revenue.
Driving Sales with Promotions
Shoppers might overlook special offers, impacting revenue. Dynamic pass updates can highlight discounts or limited-time deals, encouraging purchases.
Promoting Sustainability Efforts
Customers may not fully appreciate the brand’s eco-friendly initiatives, affecting differentiation and loyalty. Broadcast pushes can share sustainability stories, enhancing brand affinity.
Increasing Event Participation
Low turnout at community events reduces engagement. Geo push notifications can invite nearby users to brand events, enhancing community involvement and retention.
Push Examples
Allbirds
Get weather-ready with Wool Runner Mizzles for any forecast!
Allbirds
Tree Toppers: Breezy style with sustainable vibes 🌬️
Allbirds
Step lighter on the planet with sustainable sneakers 🌱
Allbirds
Perfect for gifting—comfort and sustainability combined 🎀
Pass Holder Incentives
✅ Be the first to know about new product releases and colors.
✅ Access exclusive promotions and special offers.
✅ Receive updates on sustainability efforts and initiatives.
✅ Stay updated on events and brand news.
Activation Channels
🛒 Checkout QR Codes
📧 Email Campaigns
🌐 Website Banners
#️⃣ Social Media Posts & Bio