Auntie Anne's is a popular pretzel franchise offering hand-rolled soft pretzels in various flavors, along with dips and drinks.
Passport Playbook
Feature New Flavors
New items need exposure. Dynamic updates on the pass inform customers of limited-time pretzel flavors.
Drive Mall Traffic
Mall locations need visibility. Geo-push notifications alert users nearby, driving foot traffic.
Afternoon Snack Specials
Afternoon traffic can be low. Broadcast notifications highlight combo deals for snacks and drinks.
Event-Based Deals
Key shopping days need boosts. Notifications promote deals during events like Black Friday.
Push Examples
Auntie Anne's
Fresh pretzels, fresh taste! Try our original or cinnamon sugar today
Auntie Anne's
Dip into deliciousness—add a cheese or caramel dip to your pretzel
Auntie Anne's
Get a Pretzel + Lemonade combo for the perfect snack on the go
Auntie Anne's
Craving a twist? Try our new stuffed pretzel nuggets, now available
Pass Holder Incentives
✅Exclusive New Flavor Updates: Get first access to new pretzel flavors and limited editions.
✅ Snack Deal Notifications: Receive updates on combo deals for pretzels and drinks.
✅ Mall Location Alerts: Get alerts about special discounts while shopping nearby.
✅ Event Specials: Don’t miss deals on key shopping days, only for pass holders.
Activation Channels
🏪 In-Store QR Codes
🧾 Menus & Receipts
✉ Email & SMS Campaigns
📱 Social Media