Everlane offers modern, sustainable clothing and accessories with a focus on transparency in pricing and production. Their collections include stylish outerwear, denim, shoes, and seasonal essentials designed for versatility.
Passport Playbook
Boosting Awareness of New Arrivals
Customers might miss new product releases, leading to decreased sales. Broadcast push notifications can announce new arrivals, increasing engagement and revenue.
Highlighting Ethical Practices
Customers may not fully understand the brand's ethical stance, affecting differentiation. Broadcast pushes can share transparency stories, enhancing brand loyalty.
Increasing Event Attendance
Low turnout at store events limits engagement opportunities. Geo push notifications can invite nearby users, boosting participation and retention.
Promoting Sales and Offers
Shoppers may overlook promotions, impacting revenue. Dynamic pass updates can highlight deals, encouraging purchases.
Push Examples
Everlane
Step up your fall wardrobe with The Outlaw Boot – a bold classic built to last.
Everlane
Cozy up in our Barn Jacket. Perfect for layering through chilly weather.
Everlane
Sustainability in every stitch! Learn more about our eco-friendly production process.
Everlane
Free shipping on U.S. orders over $125 – refresh your wardrobe today!
Pass Holder Incentives
✅ Be the first to know about new product releases and collections.
✅ Access exclusive discounts and limited-time offers.
✅ Stay informed about ethical practices and transparency reports.
✅ Receive invitations to events and store happenings.
Activation Channels
🛒 Checkout QR Codes
📧 Email Campaigns
🌐 Website Banners
#️⃣ Social Media Posts & Bio