Brian, better known as FaZe Rug, is a YouTube star with over 23 million subscribers. He started his channel in 2012 and has since become one of the most popular YouTubers worldwide. His content is mainly focused on vlogs, pranks, and gaming, and he is known for his energetic and positive personality. FaZe Rug has achieved several milestones, including hitting 20 million subscribers in 2021. He also owns a successful merchandising line and is active on Instagram, TikTok, Twitter, and Snapchat.
Passport Playbook
New Video Alerts
Fans love Rug’s content drops. Use broadcast pushes to alert subscribers about new videos.
Merch Drop Notifications
Merch launches are highly anticipated. Broadcast pushes drive fans to the store as new items launch.
Live Prank Streams
Fans enjoy live, interactive content. Notify them with broadcast pushes before a prank stream begins.
Milestone Celebrations
Announce subscriber or video view milestones with dynamic updates, driving loyalty and celebration.
Push Examples
FaZe Rug
New prank video just dropped! Let me know your reaction!
FaZe Rug
Going live soon! Join for pranks, games, and good vibes.
FaZe Rug
My latest merch is back in stock – get it while it lasts!
FaZe Rug
Celebrating 23M subs! Special video to thank you all is live now.
Pass Holder Incentives
✅ Instant Video Notifications. Stay up-to-date on FaZe Rug’s latest videos.
✅ Early Merch Alerts. Be the first to know about exclusive merch drops.
✅ Live Stream Access. Join FaZe Rug’s live prank and gaming streams as they happen.
✅ Milestone Celebrations. Get notified of special events celebrating community achievements.
Activation Channels
▶️ YouTube Descriptions
#️⃣ Social Media Posts & Bio
📦 Merch Packaging QR Codes
🤝 Collaborations