Fenty Beauty offers inclusive cosmetics, skincare, and fragrances with a focus on diversity and innovation.
Passport Playbook
Enhancing Product Awareness
Customers may miss new product launches, affecting sales. Broadcast push notifications can announce new releases, boosting engagement and revenue.
Driving Sales Through Promotions
Shoppers might overlook special offers, impacting revenue. Dynamic pass updates can highlight exclusive discounts, encouraging purchases.
Increasing Event Participation
Low attendance at brand events reduces engagement opportunities. Geo push notifications can invite nearby users to pop-up shops or beauty events, enhancing community engagement and loyalty.
Improving Customer Education
Users may not fully understand product applications, affecting satisfaction. Broadcast pushes can share makeup tutorials and tips, enhancing user experience and retention.
Push Examples
Fenty Beauty by Rihanna
Glow up with our Lil Butta Dropz mini trio! Perfect size, ultimate shimmer
Fenty Beauty by Rihanna
Volume up with the Gloss Bomb Trio – now in full-size editions
Fenty Beauty by Rihanna
Discover beauty that celebrates every shade and style – only at Fenty Beauty
Fenty Beauty by Rihanna
Explore our holiday collections for the ultimate festive makeover 🎁
Pass Holder Incentives
✅ Be the first to know about new product launches and collections.
✅ Access exclusive discounts and special offers.
✅ Receive makeup tips and tutorials directly.
✅ Stay updated on events and brand news.
Activation Channels
📋 Product Packaging QR Codes
📧 Email Campaigns
📄 In-Store Flyers
📢 Influencer Campaigns