Haus Labs by Lady Gaga offers clean, high-performance beauty products designed to celebrate individuality. Their product range includes skincare-infused makeup with multiple shade options.
Passport Playbook
Increasing Awareness of New Products
Fans may miss new makeup releases, leading to lost sales. Broadcast push notifications can announce new products, boosting engagement and revenue.
Enhancing Event Participation
Low turnout at brand events reduces engagement opportunities. Geo push notifications can inform nearby users, increasing attendance and strengthening community bonds.
Driving Sales Through Promotions
Customers might overlook special offers, affecting revenue. Dynamic pass updates can highlight exclusive deals, boosting conversions.
Improving Customer Education
Users may not fully explore product uses, limiting engagement. Broadcast pushes can share tutorials, enhancing user experience and loyalty.
Push Examples
Haus Labs by Lady Gaga
Discover the bestselling Triclone™ foundation, now in 51 inclusive shades 🎨
Haus Labs by Lady Gaga
Hydrate and brighten your skin with the new Triclone™ concealer ✨
Haus Labs by Lady Gaga
Haus Labs brings innovative beauty, blending skincare with makeup 💄
Haus Labs by Lady Gaga
Celebrate self-expression with bold shades and sustainable beauty 🌍
Pass Holder Incentives
✅ Be the first to know about new product launches and collections.
✅ Access exclusive discounts and special offers.
✅ Receive makeup tips and inspiration directly.
✅ Stay updated on events and brand news.
Activation Channels
📋 Product Packaging QR Codes
📧 Email Campaigns
📄 In-Store Flyers
📢 Influencer Campaigns