HelloFresh provides meal kits and groceries delivered to your door, with over 100+ recipes and market items each week. Their offerings include plans like Meat & Veggies, Veggie, Family Menu, and Fit & Wholesome, catering to diverse dietary needs.
Passport Playbook
New Recipe Updates
Subscribers might miss new recipes. Broadcast push notifications can highlight new and seasonal recipes available.
Special Promotions
Customers may overlook discounts. Dynamic pass updates can feature special offers or referral incentives.
Cooking Tips
Users might need assistance. Broadcast pushes can share cooking tips or hacks to enhance their experience.
Local Events
Community engagement is valuable. Geo push notifications can inform users about local cooking classes or events.
Push Examples
Hello Fresh
Ready for dinner? Try our Meat & Veggies plan – the most popular choice!
Hello Fresh
Plant-based goodness! Discover our Veggie plan filled with fresh, wholesome meals.
Hello Fresh
Stock your pantry! Explore HelloFresh Market for snacks, desserts, and pantry essentials.
Hello Fresh
Skip the hassle! Get groceries and meal kits delivered to your door weekly with easy swaps.
Pass Holder Incentives
✅ Get exclusive access to new recipes and culinary inspirations.
✅ Receive special offers and discounts on meal kits.
✅ Access cooking tips and tricks to enhance your meals.
✅ Stay informed about local events and promotions.
Activation Channels
📋 Product Packaging QR Codes
📧 Email Campaigns
📄 In-Store Flyers
📢 Influencer Campaigns