Kyle Istook is a social media personality with over 2.8 million followers on TikTok and 1.4 million on YouTube. He is known for his cooking and life hack videos, often featuring hot dogs and his own line of gummy bears, GummyGuy. Istook is also the CEO of a hot dog company and the original GummyGuy. He frequently shares content related to his family life, including his two children. Istook's videos showcase his creativity and entertaining personality, often featuring unique food combinations and satisfying ASMR elements.
Passport Playbook
New Recipe Alerts
Fans love fresh cooking content. Broadcast pushes notify fans of new recipes or ASMR videos.
Product Launch Notifications
Announce new GummyGuy product releases via broadcast pushes for immediate engagement.
Live ASMR Sessions
Followers enjoy live food sessions. Use broadcast pushes to drive traffic to live streams.
Cooking Tips & Hacks
Provide quick cooking hacks with dynamic updates for continuous engagement.
Push Examples
Kyle Istook
Food hack alert! Try my latest recipe and let me know your thoughts!
Kyle Istook
GummyGuy is back! New flavors just launched – don’t miss out!
Kyle Istook
Cooking live today – join me for tasty food and ASMR vibes!
Kyle Istook
Fun for foodies! Catch my latest life hack video on the channel.
Pass Holder Incentives
✅ Instant Recipe Notifications. Discover Kyle’s latest recipes and food hacks.
✅ Product Launch Alerts. Be the first to know about new GummyGuy products.
✅ Live ASMR Access. Join Kyle’s calming and satisfying ASMR sessions live.
✅ Weekly Cooking Tips. Receive fun and easy cooking tips to try at home.
Activation Channels
▶️ YouTube Descriptions
#️⃣ Social Media Posts & Bio
📦 Merch Packaging QR Codes
🤝 Collaborations