Peloton offers high-end exercise bikes and treadmills with integrated classes to keep you motivated.
Passport Playbook
Class Schedule Updates
Users may miss new classes. Broadcast push notifications can announce new live classes or popular on-demand additions.
Product Announcements
Customers might not know about new equipment. Dynamic pass updates can highlight new product releases.
Achievement Celebrations
Users may appreciate recognition. Broadcast pushes can celebrate community milestones (without personal data).
Event Notifications
Members may want to attend events. Geo push notifications can inform users about local Peloton events or store openings.
Push Examples
Peloton
Push through with Peloton Bike+ 🚴 – your perfect ride awaits!
Peloton
Reach your goals on the Peloton Tread+ 🏃 – the ultimate experience
Peloton
Sweat it out with Peloton’s immersive fitness classes 💪
Peloton
Stay fit, focused, and motivated with Peloton's on-demand workouts 🔥
Pass Holder Incentives
✅ Stay informed about new classes and instructors.
✅ Receive updates on new equipment and accessories.
✅ Access exclusive promotions and special offers.
✅ Stay updated on events and community milestones.
Activation Channels
📋 Product Packaging QR Codes
📧 Email Campaigns
📄 In-Store Flyers
📢 Influencer Campaigns