Rae, also known as Valkyrae, is an American online content creator who rose to fame as a streamer and creator on YouTube. She is also a co-owner of 100Thieves, which is an esports and lifestyle brand. With over 3 million subscribers, she creates content related to gaming, fashion, beauty, travel, and personal vlogs. Rae is known for her gaming skills, humorous commentary, and upbeat personality, which has gained her a massive fan following. She has collaborated with several other popular creators and celebrities, including PewDiePie, Ariana Grande, and Shawn Mendes.
Passport Playbook
Live Stream Announcements
Fans love real-time interaction. Broadcast push notifications alert fans of live streams.
New Merch Drops
Valkyrae’s merch is highly anticipated. Broadcast pushes notify followers of new releases.
Special Event Notifications
Fans want to know about special gaming events. Use broadcast pushes for event reminders.
Collaboration Alerts
Notify fans of new collaborations with dynamic updates, driving excitement for new content.
Push Examples
Rae - Valkyrae
Live now! Join for gaming, laughs, and behind-the-scenes fun.
Rae - Valkyrae
New vlog just dropped – see what’s happening behind the scenes!
Rae - Valkyrae
Streaming soon with special guests – don’t miss the fun!
Rae - Valkyrae
100Thieves merch drop! Get yours before it’s gone.
Pass Holder Incentives
✅ Live Stream Alerts. Join Valkyrae’s live streams and interact in real-time.
✅ Exclusive Merch Drops. Be the first to access new 100Thieves merch.
✅ Event Announcements. Get notified about upcoming gaming events and challenges.
✅ Collab Updates. Stay updated on Valkyrae’s latest creator collabs.
Activation Channels
▶️ YouTube Descriptions
#️⃣ Social Media Posts & Bio
📦 Merch Packaging QR Codes
🤝 Collaborations