Subway is a leading fast-food chain specializing in customizable submarine sandwiches and salads, with a focus on fresh ingredients.
Passport Playbook
Promote New Add-ons
Customers miss out on new topping options. Dynamic pass updates showcase new ingredients, driving excitement.
Increase Lunchtime Visits
Lunchtime is a high-traffic period. Scheduled push notifications announce midday deals, encouraging visits.
In-Store Specials
Location-specific offers are key. Geo-push notifications inform nearby users about store-specific deals, increasing foot traffic.
Event Reminders
Missed promotions reduce impact. Broadcast notifications remind customers of limited-time deals and offers.
Push Examples
Subway
Fresh subs, fresh deals! Get $2 off any Footlong today only
Subway
Hungry? Build your perfect sub with our new toppings and sauces
Subway
New soup and sandwich combos to warm up your lunch—try one today!
Subway
Craving something fresh? Order your favorite Footlong for pickup
Pass Holder Incentives
✅Early Access to New Toppings: Be the first to know about new additions to the Subway menu.
✅Lunch Hour Specials: Receive exclusive notifications about discounts on lunch combos.
✅Nearby Deals on Subs: Get instant alerts when special deals are available at a Subway near you.
✅ Seasonal Sandwich Offers: Stay updated on new and limited-time subs, only for pass holders.
Activation Channels
🏪 In-Store QR Codes
🧾 Menus & Receipts
✉ Email & SMS Campaigns
📱 Social Media