Variety is a leading entertainment news platform covering film, TV, music, and pop culture updates globally.
Passport Playbook
Breaking News
Variety’s readers expect timely entertainment news. Broadcast notifications keep them up-to-date on breaking stories.
Award Show Highlights
Variety covers high-profile events. Use push notifications to share event highlights in real time.
New Film/TV Announcements
Audiences want updates on major projects. Dynamic pass updates allow Variety to share these announcements as they happen.
Event Coverage
Variety hosts panels and screenings. Use geo notifications to promote local events.
Push Examples
Variety
Discover the latest Marvel TV slate coming in 2025. Stay ahead on upcoming superhero shows 🎬
Variety
Big names and iconic stories await—Marvel just dropped some epic first looks! 🚀
Variety
Get the scoop on trends shaping entertainment! Stay informed with Variety's latest stories 📱
Variety
Awards season is heating up—follow Variety for all the must-know news on your favorite stars 🏆
Pass Holder Incentives
✅ Breaking News Alerts. Stay informed with the latest entertainment news, instantly delivered to your pass.
✅ Exclusive Event Updates. Get insider access to Variety’s live event coverage and special panels.
✅ Award Season Access. Receive updates on nominees, winners, and event highlights for awards.
✅ Film and TV Premiere Notifications. Be the first to know about new film and TV premieres.
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