Warby Parker offers stylish and affordable eyewear with a focus on accessibility and home try-ons.
Passport Playbook
Increasing Awareness of New Frames
Customers may miss new eyewear collections, affecting sales. Broadcast push notifications can announce new releases, boosting engagement and revenue.
Driving Sales with Promotions
Shoppers might overlook special offers, impacting revenue. Dynamic pass updates can highlight discounts or limited-time deals, encouraging purchases.
Enhancing Event Participation
Low turnout at store events reduces engagement. Geo push notifications can invite nearby users to openings or community events, enhancing loyalty and retention.
Educating Customers
Users may need help choosing frames. Broadcast pushes can share style guides and tips, enhancing user experience and satisfaction.
Push Examples
Warby Parker
New arrivals now available 👓 Fresh styles to enhance every look!
Warby Parker
Free 30-day returns 🚚 Try on with no risk and find your perfect match!
Warby Parker
Get a virtual try-on experience 📲 See yourself in every frame!
Warby Parker
Shop smarter with Warby Parker 💼 Explore premium frames for less!
Pass Holder Incentives
✅ Be the first to know about new frames and collections.
✅ Access exclusive discounts and special offers.
✅ Receive tips on selecting the perfect eyewear.
✅ Stay updated on events and brand news.
Activation Channels
🛒 Checkout QR Codes
📧 Email Campaigns
🌐 Website Banners
#️⃣ Social Media Posts & Bio