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ACM Awards

OVERVIEW

The Academy of Country Music (ACM) Awards is an iconic awards show celebrating the best in country music since 1966, featuring a curated list of engagement songs for fans to enjoy. Now produced in partnership with Dick Clark Productions, ACM keeps fans engaged with regular updates on new music and industry trends.

BREAKDOWN

  • Content: This push promotes the ACM's #FreshMusicFriday playlist, featuring new country music releases for fans to discover, along with engagement party playlist ideas to inspire listeners.

  • Copy: The tone is enthusiastic and friendly, with phrases like “we’ve got some good ones” and a fun emoji, making the notification feel casual and inviting.

TAKEAWAYS

  • Use a consistent weekly theme like #FreshMusicFriday to build anticipation and keep fans returning regularly.

  • Casual, friendly language and emojis make notifications feel more personal, increasing engagement.

  • Highlighting new releases taps into the natural excitement around fresh content, encouraging fans to explore and share an upbeat engagement party playlist.