AllSaints
OVERVIEW:
AllSaints is a London-based fashion brand known for its edgy, minimalist aesthetic, offering clothing, footwear, and accessories through a global network of stores and online platforms.
BREAKDOWN:
Content: This notification announces AllSaints’ Mid-Season Sale with discounts of up to 40% on select styles, encouraging users to indulge.
Copy: The tone is casual and enticing, using “treat yourself” to create a sense of reward while staying on-brand with AllSaints’ understated sophistication.
TAKEAWAYS:
Promote discounts with approachable language. Phrases like “treat yourself” make sales feel like an opportunity, not just a transaction.
Use timing strategically. Mid-season sales capture shoppers who want to update their looks before the next season.
Highlight percentage savings upfront. Numbers like “40% off” create urgency and boost click-through rates.