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AllSaints

OVERVIEW:
AllSaints is a London-based fashion brand known for its edgy, minimalist aesthetic, offering clothing, footwear, and accessories through a global network of stores and online platforms.

BREAKDOWN:

  • Content: This notification announces AllSaints’ Mid-Season Sale with discounts of up to 40% on select styles, encouraging users to indulge.

  • Copy: The tone is casual and enticing, using “treat yourself” to create a sense of reward while staying on-brand with AllSaints’ understated sophistication.

TAKEAWAYS:

  1. Promote discounts with approachable language. Phrases like “treat yourself” make sales feel like an opportunity, not just a transaction.

  2. Use timing strategically. Mid-season sales capture shoppers who want to update their looks before the next season.

  3. Highlight percentage savings upfront. Numbers like “40% off” create urgency and boost click-through rates.