Amazon Prime Video

OVERVIEW

Amazon Prime Video is a subscription-based streaming service offering a mix of original programming and licensed content, available both as a stand-alone service or part of the broader Amazon Prime membership.

BREAKDOWN

• Content: This push notification highlights Prime Video’s guide to content curation and its benefits for Black History Month, encouraging users to explore TV and film that celebrates Black culture across time.

  
  

• Copy: The tone is respectful and educational, aiming to both celebrate and inform. It uses phrases like "past, present, and future" to emphasize a comprehensive exploration of Black culture.

Timing

Sent at 8:14 AM, it reaches users early in the day, likely aiming for visibility during morning routines when users are more likely to engage with streaming recommendations.

TAKEAWAYS

• Align push notifications with cultural moments or holidays to stay relevant and show brand inclusivity, highlighting the importance of content curation for engagement.

• Use educational or celebratory language when promoting culturally significant content to deepen emotional engagement, while considering strategies and benefits of content curation.

• Morning send times can capture users' attention when they are planning their day or seeking content to watch later.