American Music Awards

OVERVIEW:

The American Music Awards (AMAs) is a popular, fan-voted annual music awards show that has celebrated top artists since 1974. After moving from ABC to CBS, the AMAs marked its 50th anniversary in 2024 with a special broadcast.

BREAKDOWN:

Content: This notification announces a re-airing of the AMAs 50th Anniversary Special for West Coast viewers, available on CBS and Paramount+.

Copy: The tone is enthusiastic and urgent, with phrases like “OMG!” and “RIGHT NOW” to grab attention and prompt immediate tuning in.

TAKEAWAYS:

Use real-time notifications to boost engagement during re-airings, targeting specific time zones to maximize reach.

High-energy phrases like “OMG!” and “RIGHT NOW” capture attention and create urgency for live broadcasts.

Include streaming details to make it easy for viewers to find the broadcast on their preferred platform.