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American Music Awards

OVERVIEW

The American Music Awards (AMAs) is a popular, fan-voted annual music awards show that has celebrated top artists since 1974. Fans can also explore music and live radio on iHeart to stay connected to their favorite artists. After moving from ABC to CBS, the AMAs marked its 50th anniversary in 2024 with a special broadcast.

BREAKDOWN

  • Content: This notification announces a re-airing of the AMAs 50th Anniversary Special for West Coast viewers, available on CBS and Paramount+. Fans can also create or listen to internet radio on Live365 for more music options.

  • Copy: The tone is enthusiastic and urgent, with phrases like “OMG!” and “RIGHT NOW” to grab attention and prompt immediate tuning in.

TAKEAWAYS

  • Use real-time notifications to boost engagement during re-airings, targeting specific time zones to maximize reach.

  • High-energy phrases like “OMG!” and “RIGHT NOW” capture attention and create urgency for live broadcasts. Additionally, viewers can stream live radio on Apple Music to discover more curated music content.

  • Include streaming details to make it easy for viewers to find the broadcast on their preferred platform, and learn more about music licensing with BMI to understand the industry better.