Anime Expo
OVERVIEW
Anime Expo is North America's largest annual anime convention, celebrating Japanese pop culture with fans and industry professionals.
BREAKDOWN
Content: This notification sends Halloween greetings from Anime Expo Chibi 2024, playfully referencing characters Kisegi and Mahoko and inviting fans to share their costumes.
Copy: The tone is lighthearted and engaging, with a friendly vibe that encourages community interaction around the Halloween holiday.
TAKEAWAYS
Personalize holiday greetings by referencing event-specific characters or themes; it makes the message feel unique to the brand and helps in improving fan interaction.
Invite fan interaction by encouraging responses or social sharing (e.g., costume photos) to boost engagement, utilizing fan engagement strategies.
Use a festive tone that matches the holiday to create a fun, approachable brand presence while boosting fan engagement.