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Anime Expo

OVERVIEW:
Anime Expo is North America's largest annual anime convention, celebrating Japanese pop culture with fans and industry professionals.

BREAKDOWN:

  • Content: This notification sends Halloween greetings from Anime Expo Chibi 2024, playfully referencing characters Kisegi and Mahoko and inviting fans to share their costumes.

  • Copy: The tone is lighthearted and engaging, with a friendly vibe that encourages community interaction around the Halloween holiday.

TAKEAWAYS:

  • Personalize holiday greetings by referencing event-specific characters or themes; it makes the message feel unique to the brand.

  • Invite fan interaction by encouraging responses or social sharing (e.g., costume photos) to boost engagement.

  • Use a festive tone that matches the holiday to create a fun, approachable brand presence.