ASOS

OVERVIEW

ASOS is a British online fast-fashion retailer catering to young adults, offering a wide range of clothing and accessories across 850+ brands.

BREAKDOWN

• Content: A friendly reminder nudging the user to complete their saved order, reinforcing convenience by pointing out that the items are still available, and understanding shopping cart abandonment can help refine this approach.

• Copy: Casual, personalized, and motivating. The use of a wave emoji makes the tone approachable and warm.

TAKEAWAYS

• Add a personal touch with emojis and casual language to make your notifications feel more conversational.

• Gently remind users of incomplete actions without being too pushy—focus on helpfulness, as reducing shopping cart abandonment can significantly improve conversions.

• Cart abandonment messages should be timely to maximize conversion, sent within a day or two of leaving the site, as shown by shopping cart abandonment statistics.