ASOS
OVERVIEW:
ASOS is a leading British online fashion retailer, popular among young adults for its vast selection of trendy clothing, including its own brand and 850+ others.
BREAKDOWN:
Content: A seasonal promotion highlighting summer denim styles like shorts, skirts, and light jeans, encouraging users to browse the latest stock.
Copy: Fun, playful, and on-brand. The phrase “Rock it when it’s hot” connects with a younger audience, using light humor to create excitement around summer fashion.
TAKEAWAYS:
Seasonal language keeps messaging relevant and timely—use it to tie promotions to the current weather or events.
Playful copy works well with younger audiences, creating a fun and engaging brand voice.
Highlight specific product categories to make the message more actionable and targeted.