Babbel

OVERVIEW

Babbel is a subscription-based language learning platform that focuses on practical, real-world language use. It offers a variety of resources, including live classes, podcasts, and self-study tools, with lessons designed to fit seamlessly into everyday life, which is crucial for developing effective language learning habits and routines.

BREAKDOWN

• Content: This notification encourages users to kickstart their day with a quick lesson, framing learning as a way to "activate your brain."

• Copy: The tone is motivational yet easygoing, using words like “start the day right” and “a quick lesson is all it takes” to lower friction and invite participation, which aligns with the key habits of successful language learners.

TAKEAWAYS

• Promote learning as self-care or a productive habit by understanding the importance of cultivating effective language learning habits. Framing lessons as brain-boosters makes the activity feel rewarding.

• Use short, encouraging phrases to ease entry. Phrases like “all it takes” remove the pressure of time commitment.

• Morning nudges build consistent habits, which is essential for creating sustainable habits for language learning.

• Timed notifications help establish learning as a regular part of users' routines by focusing on essential habits for effective language learning.