Babbel

OVERVIEW

Babbel is a leading language-learning platform known for practical, real-world lessons, making it a great tool for developing a lifelong habit of learning. With a variety of tools, including live classes and podcasts, Babbel makes language acquisition flexible and engaging.

BREAKDOWN

• Content: This notification motivates users to kickstart their morning with a 15-minute lesson, appealing to early risers.

• Copy: The playful tone (“Morning people unite”) creates a sense of community while making learning a habit you enjoy, turning the task into a fun, shared activity.

TAKEAWAYS

• Use humor and community framing to motivate. Playful messages make learning feel enjoyable and social.

• Set time expectations upfront. Mentioning “15 minutes” helps users fit the lesson into their schedule, which is a key part of effective study habits.

• Align notifications with user routines. Morning nudges work well for building a continuous learning habit early in the day.