Bank of America Stadium
OVERVIEW:
Bank of America Stadium is a 74,867-seat multi-purpose stadium in Charlotte, North Carolina, serving as the home field for the NFL's Carolina Panthers and MLS's Charlotte FC.
BREAKDOWN:
Content: This notification celebrates hosting Charlotte FC’s first-ever home MLS playoff match, wishing the team “Good luck” and rallying support.
Copy: The tone is supportive and celebratory, designed to heighten excitement around a historic match for the home team.
TAKEAWAYS:
Acknowledge milestone events to build hype and foster community engagement.
Use short, positive messages to unite fans and enhance the event’s emotional impact.
Send timely notifications on game day to maximize excitement and bring fans together in real-time.