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Bank of America Stadium

OVERVIEW:
Bank of America Stadium is a 74,867-seat multi-purpose stadium in Charlotte, North Carolina, serving as the home field for the NFL's Carolina Panthers and MLS's Charlotte FC.

BREAKDOWN:

  • Content: This notification celebrates hosting Charlotte FC’s first-ever home MLS playoff match, wishing the team “Good luck” and rallying support.

  • Copy: The tone is supportive and celebratory, designed to heighten excitement around a historic match for the home team.

TAKEAWAYS:

  • Acknowledge milestone events to build hype and foster community engagement.

  • Use short, positive messages to unite fans and enhance the event’s emotional impact.

  • Send timely notifications on game day to maximize excitement and bring fans together in real-time.