Billboard Music Awards
OVERVIEW
The Billboard Music Awards (BBMAs) celebrate the year's biggest music acts based on Billboard chart performance. Now a digital-only event, the BBMAs have partnered with brands like Marriott Bonvoy to offer exclusive experiences for members, showcasing how brands and creators can use Passport.
BREAKDOWN
Content: This notification announces exclusive opportunities for Marriott Bonvoy members, including a chance to attend a private taping for the BBMAs.
Copy: The tone is exclusive and enticing, using phrases like “We just dropped” and “exclusive experiences” to create a sense of privilege for members, highlighting the features of Unblocked Brands.
TAKEAWAYS
Offer exclusive experiences through partnerships to add unique value and drive engagement, supported by curated insights and learnings, highlighting the benefits of strategic partnerships.
Align notifications with partnership perks to build brand loyalty and encourage members to explore rewards by partnering with membership perks providers.