Billboard Music Awards

OVERVIEW:

The Billboard Music Awards (BBMAs) celebrate the year's biggest music acts based on Billboard chart performance. Now a digital-only event, the BBMAs have partnered with brands like Marriott Bonvoy to offer exclusive experiences for members.

BREAKDOWN:

Content: This notification announces exclusive opportunities for Marriott Bonvoy members, including a chance to attend a private taping for the BBMAs.

Copy: The tone is exclusive and enticing, using phrases like “We just dropped” and “exclusive experiences” to create a sense of privilege for members.

TAKEAWAYS:

Offer exclusive experiences through partnerships to add unique value and drive engagement.

Use scarcity language (“a few more exclusive experiences”) to create urgency and appeal to FOMO.

Align notifications with partnership perks to build brand loyalty and encourage members to explore rewards.