Billboard Music Awards

OVERVIEW

The Billboard Music Awards (BBMAs) celebrate the year's biggest music acts based on Billboard chart performance. Now a digital-only event, the BBMAs have partnered with brands like Marriott Bonvoy to offer exclusive experiences for members, showcasing how brands and creators can use Passport.

BREAKDOWN

• Content: This notification announces exclusive opportunities for Marriott Bonvoy members, including a chance to attend a private taping for the BBMAs.

• Copy: The tone is exclusive and enticing, using phrases like “We just dropped” and “exclusive experiences” to create a sense of privilege for members, highlighting the features of Unblocked Brands.

TAKEAWAYS

• Offer exclusive experiences through partnerships to add unique value and drive engagement, supported by curated insights and learnings, highlighting the benefits of strategic partnerships.

• Align notifications with partnership perks to build brand loyalty and encourage members to explore rewards by partnering with membership perks providers.