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Billboard Music Awards

OVERVIEW

The Billboard Music Awards (BBMAs) recognize top artists based on Billboard chart performance. Recently transitioned to a digital-only format, the BBMAs are leveraging brand partnerships, like with Marriott Bonvoy, to offer exclusive experiences for loyal members, showcasing how brands and creators can use Passport.

BREAKDOWN

  • Content: This push alerts users that only a limited number of spots remain for an exclusive BBMAs experience offered to Marriott Bonvoy members, emphasizing the features of Unblocked Brands.

  • Copy: The tone is urgent and exclusive, emphasizing limited availability and using the hashtag #MarriottBonvoyMoments to reinforce the partnership and exclusivity.

TAKEAWAYS