Billboard Music Awards

OVERVIEW

The Billboard Music Awards (BBMAs) recognize top artists based on Billboard chart performance. Recently transitioned to a digital-only format, the BBMAs are leveraging brand partnerships, like with Marriott Bonvoy, to offer exclusive experiences for loyal members, showcasing how brands and creators can use Passport.

BREAKDOWN

• Content: This push alerts users that only a limited number of spots remain for an exclusive BBMAs experience offered to Marriott Bonvoy members, emphasizing the features of Unblocked Brands.

• Copy: The tone is urgent and exclusive, emphasizing limited availability and using the hashtag #MarriottBonvoyMoments to reinforce the partnership and exclusivity.

TAKEAWAYS

• Highlight scarcity with phrases like “limited number of spots left” to drive urgency and boost quick responses, and consider using the best Instagram hashtags for #partnership to improve engagement.

• Use effective and trending hashtags for #partnership like #MarriottBonvoyMoments to strengthen brand collaboration and promote social sharing.

• Clearly label sponsored content with tags like #ad to ensure transparency and maintain trust, and join the Unblocked Brands community for more actionable tips and tools.