Bolt Food

OVERVIEW:
Bolt Food, an international food delivery platform, provides meals and grocery delivery in over 80 cities across 19 countries.

BREAKDOWN:

• Content: This notification promotes special New Year deals with "double discounts," encouraging users to explore a specific category for savings.

• Copy: The tone is upbeat and festive, playing on the "New Year–New Deals" phrase, enhanced with celebration and sparkle emojis to add excitement.

• Timing: Sent at 6:40 PM, right around dinnertime when users are likely thinking about meal options.

TAKEAWAYS:

1. Seasonal messaging (like New Year) can create a sense of urgency and relevance.

2. Highlighting a specific category (e.g., "New Year Specials") draws focus to a unique offer.

3. Emojis add a celebratory, festive feel, perfect for holiday promotions.