Bolt Food
OVERVIEW
Bolt Food, an international food delivery platform, provides meals and grocery delivery in over 80 cities across 19 countries. Explore push notification examples for insights into effective messaging strategies. For a detailed comparison of top food delivery services, explore how Bolt Food stacks up against other platforms.
BREAKDOWN
Content: This notification promotes special New Year deals with "double discounts," encouraging users to explore a specific category for savings.
Copy: The tone is upbeat and festive, playing on the "New Year–New Deals" phrase, enhanced with celebration and sparkle emojis to add excitement. Platforms like Postmates delivery services also use similar festive tones to engage users.
Timing: Sent at 6:40 PM, right around dinnertime when users are likely thinking about meal options.
TAKEAWAYS
Seasonal messaging (like New Year) can create a sense of urgency and relevance. Discover expert insights and learnings to enhance your marketing strategies. Understanding strategies from the top 10 successful food delivery apps can provide insights into effective promotional techniques.
Highlighting a specific category (e.g., "New Year Specials") draws focus to a unique offer. Restaurants can also benefit from Deliverect's third-party delivery app integrations to streamline their operations.
Emojis add a celebratory, festive feel, perfect for holiday promotions.