Boxed, Inc.

OVERVIEW

Boxed, Inc. is an online membership-free bulk retailer that delivers direct to customers. Their business model is similar to Costco, but without the in-store experience, making their app and website the key channels, which aligns with a detailed explanation of urgency as a driver for customer engagement.

BREAKDOWN

• Content: This Cyber Monday push notification announces a "last call" for a 30% discount, signaling urgency for customers to make a purchase.

• Copy: The tone is direct and urgent with the use of "Last call" and a fire emoji to amplify the time-sensitive nature of the deal, as described by urgency in the Cambridge English Dictionary.

TAKEAWAYS

• Use 20 actionable tactics to create a sense of urgency in your push notifications to drive quick conversions—phrases like "last call" are highly effective.

• Leverage major shopping events like Cyber Monday for time-sensitive promotions to tap into customers’ buying mindset.

• Simple, bold discounts (like "Save 30%") work best—clear offers drive engagement fast.