Boyz II Men

OVERVIEW:
Boyz II Men, the legendary American R&B group, has captivated audiences worldwide with their smooth harmonies and timeless ballads, defining an era of soulful music.

BREAKDOWN:

• Content: This push notification promotes their new holiday track "It’s Christmas Time (In Cleveland Heights)" featuring Jason and Travis Kelce, inviting fans to listen on Apple Music. It’s a festive message meant to boost streaming of their latest collaboration.

• Copy: Warm and celebratory, combining holiday cheer with familiar guest stars to spark interest.

TAKEAWAYS:

• Tap into seasonal themes to engage audiences around the holidays.

• Collaborate with well-known personalities to attract attention and expand reach.

• Provide a direct link to encourage easy access and immediate streaming.