BuzzFeed News

OVERVIEW

BuzzFeed News, launched in 2011, was the hard news arm of BuzzFeed, known for major investigative stories. Though it ceased operations in May 2023, it remains a key player in the media landscape, now refocusing on its entertainment side.

BREAKDOWN

• Content: The notification plays on a humorous, satirical take regarding the potential fallout from Brexit, suggesting BuzzFeed could regress to writing by candlelight due to power issues.

• Copy: The tone is lighthearted and slightly absurd, leaning into BuzzFeed’s signature playful voice, even while addressing a more serious topic like Brexit.

TAKEAWAYS

• Use strategic use of humor in social media marketing to engage your audience—even on complex or serious topics.

• Leverage current events to stay relevant and tap into what’s top-of-mind for readers.

• Quirky, exaggerated scenarios make push notifications stand out and spark curiosity, showing how humor can transform your brand's social media engagement.