CBS Sports

OVERVIEW

CBS Sports Network is a U.S. digital cable and satellite television network under CBS Entertainment Group, specializing in sports content, including live games, news, and analysis, and draws on sports business coverage by Sportico and streamlining sports content creation with Content Stadium.

BREAKDOWN

• Content: A push notification highlighting key NFL injuries impacting teams like the Dolphins, Chiefs, and Eagles. It teases deeper analysis on which player's absence could hurt the most, drawing inspiration from real-world push notification examples.

• Copy: The tone is urgent and engaging, using sports jargon ("big-name injuries") to grab attention, which is a key strategy for creating engaging content for sports fans.

• Timing: Sent at 11:05 PM, targeting late-night sports fans who are likely catching up on games or news before bed.

TAKEAWAYS

1. Use timely, attention-grabbing topics relevant to your audience’s interests to boost engagement, leveraging expert insights and curated learnings and highlighting the importance of sports content creation.

2. Tease valuable information with curiosity-driven copy to encourage clicks.

3. Late-night notifications can capitalize on an audience actively seeking updates at the end of the day.