CNN

OVERVIEW

CNN, a global leader in 24-hour news coverage, continues to innovate with engaging stories. This push notification highlights a story about interfaith collaboration in America.

BREAKDOWN

• Content: A lighthearted yet meaningful introduction to a story about a rabbi, reverend, and imam working together on a unique project in Omaha, Nebraska, highlighting the importance of collaboration. The playful setup suggests intrigue while addressing a serious, positive subject.

• Copy: The tone is conversational and approachable. The playful “no, this is not a setup for a joke” line draws readers in with humor before diving into the story's importance.

TAKEAWAYS

• Use light humor to disarm and engage your audience, especially when addressing serious topics.

• Tease an unexpected element in your notifications to spark curiosity and boost click-through rates by exploring different types of collaboration in the workplace.

• Focus on stories of unity or collaboration—these often resonate well across diverse audiences and can benefit from proven strategies to build collaborative teams.