Curiousity Daily

OVERVIEW

Curiosity Daily is a podcast that offers quick, insightful episodes to help listeners learn something new about the world. It focuses on topics ranging from science to history, making education accessible and engaging with expert insights and learnings.

BREAKDOWN

• Content: This notification highlights an episode exploring the Arctic Global Seed Vault, nicknamed "The World's Most Important Room," as described on the official Svalbard Global Seed Vault website. It invites users to discover this hidden facility that protects crop diversity, as detailed in the Svalbard Global Seed Vault overview by Crop Trust.

• Copy: The copy is intriguing and slightly mysterious, using powerful language like "world's most important" to grab attention and spark curiosity, as highlighted in a TIME article on the 'doomsday vault'.

TAKEAWAYS

• Use bold, evocative language to increase intrigue.

• Highlight unique, little-known subjects to capture attention with the help of actionable playbooks and tools, such as exploring a virtual tour of the Svalbard Global Seed Vault.

• Notifications sent during peak learning hours can boost engagement for educational content, as highlighted by mobile notifications for engagement.