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Cypress Hill

OVERVIEW

Cypress Hill is a legendary American hip-hop group celebrated for their influence on West Coast rap and Latin hip-hop, with a fan base built on iconic hits and powerful live performances, as highlighted in VIBE's coverage of hip-hop culture.

BREAKDOWN

  • Content: This push notification lets fans know about Cypress Hill's upcoming performance at Victo Fest, inviting them to help shape the set list by requesting favorite tracks, showcasing how brands and creators can use Passport. It’s a fan-centric approach to boost excitement for the concert, utilizing digital strategies for fan engagement.

  • Copy: Engaging and inclusive, inviting fans to get involved in the show’s experience by sharing their requests.

TAKEAWAYS