Cypress Hill

OVERVIEW

Cypress Hill is a legendary American hip-hop group celebrated for their influence on West Coast rap and Latin hip-hop, with a fan base built on iconic hits and powerful live performances, as highlighted in VIBE's coverage of hip-hop culture.

BREAKDOWN

• Content: This push notification lets fans know about Cypress Hill's upcoming performance at Victo Fest, inviting them to help shape the set list by requesting favorite tracks, showcasing how brands and creators can use Passport. It’s a fan-centric approach to boost excitement for the concert, utilizing digital strategies for fan engagement.

• Copy: Engaging and inclusive, inviting fans to get involved in the show’s experience by sharing their requests.

TAKEAWAYS

• Invite fan participation to create a personalized experience and strengthen connections by encouraging them to join the Unblocked Brands community and by understanding what fan engagement means.

• Use specific event details to generate excitement and draw local attention while keeping an eye on future trends in fan engagement.

• Ask questions that allow fans to feel involved in the show, enhancing engagement and anticipation.