Dick Clark Productions

OVERVIEW:

Dick Clark Productions (DCP) is a powerhouse in television entertainment, producing iconic award shows and music events. DCP created the American Music Awards (AMAs) and is celebrating its 50th anniversary with a special program, now available for streaming.

BREAKDOWN:

Content: This notification celebrates the 50-year milestone of the AMAs and invites fans to watch the anniversary special, now streaming on Paramount+.

Copy: The tone is celebratory and nostalgic, using phrases like “Cheers to 50 years” and a “NOW streaming” call-to-action to drive immediate engagement.

TAKEAWAYS:

Highlight anniversaries and milestones to evoke nostalgia and increase engagement with longtime fans.

Use all-caps and words like “NOW” to create urgency and drive immediate clicks.

Pair streaming links with celebratory language to make events feel like must-watch moments, even outside of live broadcasts.