DoorDash
OVERVIEW
DoorDash is the largest food delivery platform in the U.S., connecting millions of consumers with a vast range of restaurants and convenience stores. It dominates the market with a 56% share in food delivery and 60% in convenience delivery.
BREAKDOWN
Content: This notification promotes a 20% discount and encourages users to sign up or log in for savings.
Copy: The tone is direct and focused on driving conversions with a clear value proposition: discounts and savings.
Timing: Sent at 1:18 AM, likely targeting late-night users who may be browsing for deals or placing orders.
TAKEAWAYS
Highlighting specific discount percentages grabs attention and appeals to deal-seekers.
Encouraging sign-ups or log-ins can help grow the user base while maximizing conversions.
Off-peak timing can target night owls or users browsing during late hours, tapping into untapped demand.