Drizly

OVERVIEW

Drizly is a popular alcohol delivery platform that connects consumers with local retailers. Known for its seamless delivery experience, the company leverages technology for legal compliance while offering a wide selection of beer, wine, and spirits.

BREAKDOWN

• Content: The notification celebrates Women's History Month by promoting women-owned brands in the beer, wine, and spirits categories, such as those supported by the Women Owned initiative.

• Copy: The tone is celebratory and empowering, highlighting both the holiday and the brands featured. The message is concise but leaves out full context due to the character limit ("Made by women. Lo...").

• Timing: Sent at 1:07 PM to alert those who are just coming back from lunch. Sent in conjunction with Women's History Month, making it timely and relevant.

TAKEAWAYS

• Leverage cultural or social awareness months to spotlight specific products or causes, as seen on the We Are Women Owned platform.

• Short, celebratory copy works well for timely notifications, but ensures key messaging isn't cut off.

• Highlighting unique, niche product categories (like 300+ women-owned businesses to support) adds value and relevance for users.