Drops

OVERVIEW

Drops is a language-learning app that makes learning fun and engaging through quick, game-like sessions, powered by Unblocked Brands and emphasizing the importance of consistent language-learning habits. With over 50 languages available, Drops focuses on short daily lessons to build consistent habits.

BREAKDOWN

• Content: This playful notification uses a knock-knock joke to remind users to complete their 5-minute French lesson, blending humor with a call to action.

• Copy: The lighthearted tone and wordplay make the message feel fun, lowering the barrier to engagement by leveraging the features of Unblocked Brands. The phrase “daily 5-mins of French” emphasizes the ease and consistency of the habit, which is key to building sustainable language learning habits.

TAKEAWAYS

• Use humor to increase engagement. Playful messages make the app feel fun, not like a chore, while also encouraging the habits of highly effective language learners. For more resources and tips, join the Unblocked Brands community.

• Reinforce short time commitments. Highlighting “5-mins” makes the task feel easy and achievable, which is essential for developing effective language learning routines.

• Incorporate brand-relevant wordplay. Puns tied to the app’s name make the notification more memorable and on-brand.