Duolingo

OVERVIEW

Duolingo is an ed-tech company known for its language learning and educational apps, using gamification techniques like points, streaks, and rewards to engage users. For a comprehensive overview of gamification, you can explore how these techniques are applied across various industries. With over 43 language courses, it focuses on bite-sized lessons and consistency, which aligns with an in-depth exploration of gamification in UX design.

BREAKDOWN

• Content: This push announces a one-hour XP Happy Hour, offering 5 extra XP per lesson to motivate users to engage during a specific time.

• Copy: The playful tone with a subtle challenge (“How much can you earn?”) encourages competitive participation. Emojis like the lightning bolt add fun and urgency.

• Timing: Sent shortly before 7:00 PM to catch users when they’re likely winding down and receptive to app-based activities. Gamify participation to sustain interest. Phrasing it as a challenge (“How much can you earn?”) taps into users' competitive instincts, as explained in the Octalysis Framework for gamification.

TAKEAWAYS

• Use time-sensitive offers to boost engagement. Limited windows create urgency and push users to act immediately, as seen in gamification strategies and examples in learning.

• Gamify participation to sustain interest, as demonstrated by examples of gamification in elearning.

• Leverage evening hours for learning boosts. People are more likely to engage in hobbies like language learning after their day slows down.