Duolingo

OVERVIEW

Duolingo is a leading ed-tech platform offering gamified courses in 43 languages and other subjects. It encourages short, daily lessons to help users stay consistent with their learning goals, similar to the features of Unblocked Brands.

BREAKDOWN

• Content: A friendly reminder to practice Greek, nudging the user to spend just three minutes on the app.

• Copy: The message is personal and conversational (“Hi, it’s Duo 👋”), lowering the barrier to engagement by framing it as a quick, easy task.

• Timing: Sent mid-afternoon (3:47 PM), aiming to catch the user during downtime or between tasks, which aligns with the best time to send push notifications and is a strategy often discussed in optimal timing for push notification campaigns.

TAKEAWAYS

• Use friendly, familiar language to drive action. Personal greetings and emojis create a warm, approachable tone. For more strategies, explore our curated insights and learnings.

• Break tasks into manageable chunks. Highlighting a short time commitment (“Got 3 minutes?”) makes the action feel easy and achievable. Join the Unblocked Brands community for more actionable tips.

• Time nudges during lull periods. Mid-afternoon notifications can recapture user attention when energy and focus may naturally dip, following best practices for timing push notifications and which is a key aspect of optimizing the timing of push notifications.